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West London & Heathrow team

Louise ElliottLouise Elliott, Team Leader, Chartered Marketer

Louise was elected to the Greater London Regional Board in 2003 and has been Team Leader for The Chartered Institute of Marketing, Heathrow and West London Team since 2007. As she sees it, “It’s a very challenging but rewarding role. I get to meet fellow marketers from various industries and levels - which helps in sharing best practice and gaining new insights.” Louise takes responsibility for organising events that tap into important issues across the industry. At the same time, she makes the most of opportunities to meet interesting and successful marketing entrepreneurs. As the Head of Marketing for a consulting and business services company, Louise manages the day-to-day activities of the Sales & Marketing Team for internal and external communications, as well as large tender documents. She is a Chartered Marketer and is also involved in the development and implementation of a key account management process.

James RoseJames Rose
Having graduated from Loughborough University, James cut his marketing teeth with a two- year spell at Middlesbrough Football Club. While there, he took and passed both the Post Graduate and emarketing Diplomas. “Both have been extremely useful in my current role of developing Betfair's Central and Eastern European operations,” comments James. He became a Chartered Marketer in 2006 and has joined the Heathrow & West London team to garner new ideas from peers working outside of his industry, which he can employ as Betfair expands.
james.rose@betfair.com
Magda Sobolewska
After she finished a Marketing Management BA in Poland, Magda came to the UK to gain practical marketing experience. Through her involvement with The Chartered Institute of Marketing, Magda has been able to upgrade her marketing knowledge and develop improved planning and communication skills. “With the support of The Institute’s qualifications and the Heathrow West London team,” says Magda, “I have managed to apply my learning, so that I build useful experience to help me kick-start my marketing career.”
magda1s@hotmail.com
Jon TwomeyJon Twomey
Following 14 years retail sales and marketing management experience, Jon became a Chartered Marketer and has worked for the past 10 years in marketing training. Together with his wife Caroline, Jon founded the Student Support Group, which is sponsored by The Institute and provides revision support services to marketing professionals up to post-graduate level. His time is divided between the provision of commercial training and academic courses. Jon is currently managing marketing excellence programmes for global pharmaceutical players. His involvement with academic qualifications spans The Institute’s Post Graduate Diploma and emarketing Award, as well as university MBA teaching.
jon@studentsupportgroup.co.uk www.studentsupportgroup.co.uk

Mocky KhanMocky Khan
Supporting big name brands, such as Burton's Foods, Big Brother, Haagen-Daz, Orange, Thomson, Talk Talk and Reebok is all in a days work for Mocky. Since gaining his Post Graduate Diploma and Chartered Marketer status, he has become a consultant specialising in 3rd party partnerships, TV and sports sponsorship as well as sales promotions.
mocky@5ivemanagement.co.uk

Maria Cenalmor Maria Cenalmor
Maria is in the final stages of her Chartered Institute of Marketing studies. She only has a couple of exams to go to achieve the Postgraduate Professional Diploma in Marketing. She has worked for IBM holding different positions for over seven years. Currently, she’s Customer Value Manager for City Link focusing on customer experience and customer retention. Maria has been a volunteer for the Heathrow West-London Team for over three years. In her words, “The Chartered Institute of Marketing offers you the chance to get involved in a big network of marketers. Also, by organising events you are not only putting into practice what you learn through your studies, but also exploring different topics that interest you. The networking opportunities are really important.”

Nirmel SaroayNirmel Saroay, Prof. Dip
Nirmel joined The Chartered Institute of Marketing in 2004. After having gained the Institute’s Post-Graduate Diploma in 2005, she put her knowledge into practise with a charitable organisation in New York. Having worked in several industries and roles over the last ten years, she currently works for Alliance Healthcare in the pharmaceutical wholesale sector as a Communication Executive.

Nirmel says “Working with the Greater London region’s West London and Heathrow team allows me to meet a wide range of like-minded individuals, keep abreast of the latest developments and share best practice in the ‘real’ world.”

Sandy YuSandy Yu, Membership Ambassador, Chartered Marketer
After she graduated from University of Birmingham, Sandy lived in Hong Kong and worked in the Asia region where she gained knowledge in the Asian market. Sandy came to London to set up an office in order to develop business service infrastructure. This is Sandy’s first year volunteering for The Chartered Institute of Marketing. As a new Chartered Marketer, she is delighted to learn more and meet with people in this multi-culture city.

Eve LairdEve Laird
Eve joined the West London and Heathrow branch of The Chartered Institute of Marketing in 2009. “I joined the team because I wanted to help deliver high quality events for members on topics that are useful and relevant to them. This helps me and others stay up-to-date with new thinking about innovations in the industry. These events are also a great way to meet people from other industries and to share ideas and experiences.”

In her day job, Eve is Director of Communications at Datapharm, a leading provider of information about medicines for healthcare professional, medicine users and the general public. Eve is responsible for stakeholder engagement across the business, the branding and identity of the company and its products as well as the commercialisation of new business initiatives.

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