| Beating
the recession for marketers |
 Didn’t
get chance to attend The Institute’s Annual National Conference
in Birmingham on November 11? The one about marketers surviving
a recession? Well we’re sure you have a decent reason but
we’re not sure how you’re planning to make it through
the economic doldrums without hearing what the expert speakers
had to say…
Which is why GLR decided to eavesdrop on conference
rehearsals to bring you some top tips straight from the speakers
you missed....
Improve
your results through digital channels
- Read magazines or attend training courses to find out
about the latest best practice for cost-effective digital
marketing.
- Create a plan for your digital marketing through a strategic
framework.
- Get to grips with your search engine marketing, affiliate
marketing, email marketing and web design.
- Find out how to best exploit the Web 2.0 techniques
like social networks, blogs and feeds.
Tips presented by Dave Chaffey, author
of Internet Marketing: Strategy, Implementation and
Practice, Director of Marketing Insights Ltd. |
Explore
the rise of sustainability
- Embrace much more than a new green communication strategy,
but a whole new business model, service and value proposition.
- Develop innovative solutions for carbon-conscious consumers.
- Think about marketing that does good, rather than marketing
that just looks good.
- Have environmental best practice as a key performance
indicator.
- Make changes now so that you’re ahead of the game.
Tips presented by John Grant, author
of The New Marketing Manifesto, co-founder of St
Luke's. |
Segment
segment segment
- In mature or slowing markets, faced with many competitors,
smarter target marketing can produce handsome rewards.
- Key to better targeting is segmentation.
- Carve-up the market and select the most attractive customer
groups on which to focus your resources.
- Although there is no standardised off-the-shelf approach
to segmentation, understanding how it really works will
ensure that your organisation ‘goes-to-market’
with clear differentiation.
Tips presented by Lyndon Simkin, co-author
of Market Segmentation Success: Making It Happen! |
Engage
employees to drive growth and change
- The primary driver of employee engagement is the appetite
and ability of leaders at every level to share power by
engaging their people in decision-making and change.
Tips presented by John Smythe, author
of The CEO: Chief Engagement Officer: Turning Hierarchy
Upside Down to Drive Performance, founder of Engage
for Change. |
|
What
do GLR members think?
 Chris
Russell-Smith MCIM, Chartered Marketer from London says
“I work in a B2B business of 42 people, decent
enough turnover but keeping fixed costs down is crucial. The list
of specific things could go on for ever, so I would first of all
say look at everything you're doing and ask yourself exactly what
each component either brings to the bottom line or whether the
business would suffer if you removed it. Do you really need to
attend every trade show for instance? What did the last one really
deliver? Is that agency really delivering you value for money?
If you can't say for sure, cut it out. Secondly I'd say look at
what you're good at, and where the potential is and focus on those
niches. Basic stuff but hard to do well. Angle your expenditure
into that niche. Marketing to a niche allows you to customise
your proposition far more tightly than targeting the masses and
you can get far higher ROI from less investment, as well as achieving
far more standout in that sector. Everything else will flow from
there.”
|
Return
to contents list
|
GLR Marketer Case study |
 If
you’re enjoying GLR News’ series of case studies from
real GLR marketers, then try this one. The recently launched campaign
from Havering Local Authority Better Together.
If anyone knows about
justifying every penny of marketing spend in uncertain economic
climate, it’s GLR Member and Havering’s Campaigns
and Marketing Manager Dominic Ridley-Moy. Find out his views.
 About
you
Name:
Dominic Ridley-Moy
Age: 30
Company name:
London Borough of Havering (Local Authority)
Job title:
Campaigns and Marketing Manager
No. of direct reports:
Two – an Internal Comms Officer and Design Manager
(as well as a web editor and the design team, via the design
manager). We will shortly be recruiting to the post of Campaigns
and Events Officer
No. of marketers in your company:
There are 17 in the Central Comms department
Brief description of your
job remit: To deliver a consistent, council-wide
programme of internal and external Communications. To run
campaigns that are designed to change an audience’s
behaviour and that the scope of this change is measured.
| Brief
career history: |
June 2008-Present |
Campaigns and Marketing Manager,
London Borough of Havering |
| May 2006–June 2008 |
Marketing & Communications Manager, Circle Anglia |
| Jan 2005-April 2006 |
PR & Communications Officer, Circle Anglia |
| Jan 2004-Jan 2005 |
Events Co-ordinator, Brent Mind |
| Oct 2001- Dec 2003 |
Events Officer, The University of Westminster |
| July 1999-July 2001 |
Finance and Commercial Services Officer, Sussex University
Students’ Union |
|
About
your company
Location:
Based in the Town Hall, Romford
No. of employees:
7,802
No. of households:
Over 97,000
What are the difficulties/challenges
of marketing in this sector?
In the current economic climate it is now
more important than ever that Council communicators deliver
effective and strategic communications, which focus on changing
the opinions and behaviours of residents and customers.
Council leaders will be looking to make savings so it is
important that the communications function adds real value
to the organisation.
Providing a service that puts out a press
release or produces a publication for the sake of producing
them is no longer acceptable. Communications needs to be
joined up with service delivery and aligned to your Council’s
aims and objectives. And if there are cutbacks to frontline
services, professional communicators will be needed, more
than ever, to engage with residents during this time of
economic uncertainty.
What are the advantages?:
Working for a local authority, you have the
opportunity to make a real difference to people’s
lives. You’re not marketing dull consumer products,
but dealing with real issues that affect the community.
This could be about celebrating cultural diversity, drawing
up a consultation plan for a multi-million pound community
redevelopment programme or helping to improve awareness
of your recycling schemes. The variety means that you get
to be involved in aspects of the community, and get the
satisfaction of seeing how your work is of real benefit.
About your current marketing activities:
Following a comprehensive restructure of the
communications team, there will be a greater focus on running
targeted marketing campaigns. In early October, we launched
"Better Together", a new ‘call-to-action’
campaign that aims to improve the quality of life in the
borough, as well as encouraging residents to take an even
greater sense of pride in their community.
Please describe the stages/elements of
your campaign:
It will focus on four main strands identified
as key priorities through the 2007 MORI poll of residents:
Cleaner
Together:
working with residents to
reduce the amount of litter, as well as cutting down
on graffiti and fly-tipping.
Greener
Together:
working with residents to increase the amount of waste
that is recycled and ensure that the borough is more
environmentally friendly.
Safer
Together:
working with residents to reduce crime and anti-social
behaviour, as well as increasing their safety.
Stronger
Together:
continuing to bring communities together and increasing
Havering's sense of community. |
The two-year campaign kicked off in October
2008, and will use the 2008 Place Survey of residents as
a baseline for evaluation. The Place Survey measures satisfaction
with a wide range of council services, from recycling to
libraries, as well as opinions about the local area. This
survey will next be repeated in 2010 and will act as a final
evaluation for the campaign.
Focus groups will be used to test messages
during the course of the campaign. Measurement will include
web hits (to the campaign website), key messages in the
media and take up of ‘call-to-action’ giveaways
such as pooper scoopers and dog waste bags. Finally, the
Giant Map roadshow will be travelling through the borough
during the campaign. Residents will be invited to write
on a post-it note and place it on an aerial photo of the
borough, highlighting what they like and don’t like
about where they live.
What marketing media are you using to
reach your target audience?
The campaign will encompass a variety of channels:
direct-mail, media, print, advertising, web, events and
internal communications. The campaign is designed to target
a wide range of people from young people, right through
to the older and more vulnerable sections of the community.
A variety of channels have been chosen to ensure that messages
reach such a diverse set of audiences.
What results has your campaign/activity
achieved so far?
The campaign was launched at Romford Dog Track
in early October, by giving out free pooper scoopers, dog
waste bags and leaflets on how to dispose of dog waste to
dog lovers.
Following the launch, the giveaways were distributed
through Havering’s libraries and park kiosks; over
1,000 pooper-scoopers and dog waste bags have already been
given out. An anti-littering drive will shortly be launched,
asking takeaways to put up posters that urge residents to
bin their rubbish after “they’ve had their fill”.
To widen the scope of Black History Month,
a four-week series of events and activities have been staged
to celebrate Havering’s diversity. Residents will
be invited to send in pictures and stories about themselves
that will be turned into the 100 Faces of Havering publication.
Other initiatives will include an advertising
campaign to encourage recycling and a call-to-action for
residents to be better neighbours.
What are your worst fears/greatest hopes
for the campaign?
My main aim for the campaign is to achieve
a significant increase in resident satisfaction across the
four strands of the campaign. The biggest challenge will
be to ensure that the campaign delivers real benefits to
the Council and that this can be effectively measured with
robust evaluation techniques. With the possibility of budget
cuts looming, communications spend needs to justify itself.
What have you learned so far from this
project (as a marketer and in general)?:
I’ve not worked for a local authority
before, so dealing directly with politicians poses a whole
new set of challenges. However, the biggest change has been
the increased level of scrutiny. Council communicators face
frequent, and often hostile, Freedom of Information requests
particularly about communications spend. It is therefore
vital that you can justify how you spend every penny of
your budget. |
|
Return
to contents list
| Ten
things you’ve still got time to do before your exams |
 We’re
now in the final days of CIM revision/study, so keep your nerve
and use this guide to gain a better grade. Don't forget you can
log in to The Institute’s website for studying members at
www.learningzone.co.uk
to gain access to several study resources. Other useful resources
can be found at www.studentsupportgroup.co.uk
1.
Find out exactly what the CIM Examiner wants |
To
discover what the Examiners want, look at the most recent
Examiner Reports (from June 2008) for your CIM subject.
Then draw up your own 5-point checklist to help you when
preparing your answers/reports. |
| 2.
Find your knowledge gaps |
There’s
an SSG online diagnostic quiz for each CIM subject. You
should aim to score more than 70% in this knowledge test,
if not, more study is required. |
| 3.
Build your knowledge – train your brain |
Take
10 minutes to jot down as much as you can for each syllabus
topic, perhaps making a mind map, and be encouraged by what
you know already. Check this against the Core textbook to
see if you have missed anything major. |
| 4.
Research plenty of examples to illustrate your understanding
of the theory |
List
out your syllabus topics, then find relevant case studies
and examples for each topic – you can never have too
many and they can never be too up-to-date. Don’t forget
that your own organisation and its partners can provide
a source of good examples. |
| 5.
Watch out - avoid making common exam mistakes |
| Read
the FREE article on “Common Exam Mistakes to avoid”
from the CIM revision specialists, Student Support Group.
|
| 6.
Practise your exam technique and time management |
| Develop
your own ‘time plan’ using past exam papers, taking
the marks allowed for each into account. Allow time for reading
each question, planning your answers, answering the questions
and checking your answers. Put yourself through one or two
past papers to see how you fare. Perhaps attend an SSG revision
class to hone your exam technique. |
| 7.
Benchmark your work – check you are up to CIM standard
and beyond |
| See
how other students have answered exam questions. Consider
what they have chosen to cover and what they have left out.
Use their answers to help you judge exam-pass standards and
exceed them. |
| 8.
Self-check your assignment |
| Read
through your assignment report to check that you have covered
each and every task in the brief; provided well referenced
marketing concepts/theories and adapted/applied them to suit
your chosen organisation; answered in the style required (e.g.
report style); made clear recommendations (when required)
and justified your choices. |
| 9.
Check your calendar and your diary |
| It
sounds obvious, but check now that you have the correct dates,
times and venues for all your exams and assignment deadlines.
Familiarise yourself with the exam room rules, such as items
you are permitted to take in. Make sure you allow enough time
to ensure your completed assignment arrives at your college
clearly labelled and on time. |
| 10.
Relax and visualise how it will feel to pass |
| When
you find the pressure too much, think back to why you set
out to get qualified in the first place. Then daydream for
a moment about how good it will feel when you are qualified.
Imagine how you will celebrate when you have finished. You
may have been burning some midnight oil in the exam countdown
but on the night before exams, give yourself a good chance
by turning up refreshed rather than exhausted. Exercise is
a good way to get rid of exam nerves and relax your body for
sleep. |
| Enter the Prize Draw by 13 November to win a revision
seminar workshop or tutorial with CIM study experts at Student
Support Group. |
| Click
here to enter. |
|
Return
to contents list
|
Win a Revision Session with CIM study
experts Student Support Group |
Enter
this prize draw exclusively for GLR studying members and you could
win an SSG Revision Voucher worth up to £100. Your voucher
entitles you to one workshop, seminar or tutorial with CIM study
and revision experts SSG.
 We’ll draw three winners and contact them on Friday 14th November with their voucher code. As a winner you then call SSG with this code (lines open til 7pm). You’ll have an in-depth phone consultation with Jon or Caroline – both CIM revision experts – to help you decide how to spend your voucher. They’ll help you consider your study needs, your priorities and based on event availability, they’ll book you in to your chosen revision seminar, workshop or tutorial free of charge! Please note - this prize must be redeemed during Nov 08 and no cash refund will be available.
You’ll also be able to book any other revision
sessions at the same time if you like. Jon and Caroline can help
you squeeze every last drop of support out of these remaining
few weeks.
 |
We close this prize
draw: 5pm, Thursday 13 November |
Thursday
5pm: We draw three winners
Friday
9am: We contact you to tell you that you’ve
won. You can then call SSG to claim your prize as soon as
you like! Hurry though - revision classes are getting full. |
|
| Want
to see what SSG can do for you? Look at their revision support sessions
available between now and the exams at www.studentsupportgroup.co.uk |
Return
to contents list
|
GLR student takes on Certificate four modules at a time… |
|
 Name:
Olando Salina
Lives: East London
Studies: London
School of Business and Finance
Works: Warren Evans
Study level just achieved:
Certificate
What did you think
of the exams? Tougher or easier than expected?
Neither, they were exactly
what I expected.
What made you decide
to take all four modules in one go?
I was not aware how much
doing all four would require of me and therefore decided to attempt
them all in one semester.
Which was your favourite?
Why?
I would say Marketing In
Practice because it gave me the opportunity to be creative and
use what I had learnt in the other three papers.
Would you recommend
that other students try to do four modules together?
I would actually, but only
if they are 100% dedicated, self motivated and have the time to
put into each paper.
How did you prepare
for so many exams at once?
With great difficulty,
but seriously, I read over the lecturers slides after each class
along with the BPP study manual and made my own notes. I read
every newspaper and marketing magazine I got my hands on and attempted
as many past papers as possible. I also gave up most if, not all
of my social life
What study support
did you use?
I would always try to hook
up with one of my study buddies. This worked well for all of us
because we each encouraged the others who were not in the mood
or feeling too tired to at least do one hour, which always ended
up being about four hours. I also asked my tutors as many questions
as I could think of about the exams, the structure, past trends
etc.
What are your three Top
Study Tips?:
- Dedicate at least four hours each day to studying. I would rack
up between 35 and 40 hours on a weekly basis.
- Read the tutors' notes along with the study text and make
your own notes, it's time consuming, but written in your own
words makes it easier to remember.
- Do as many past papers as you can and ask your tutors to
grade them and give feedback.
How did you manage
to keep any work/life balance throughout your studies?
It was very difficult at
first, but my employers were very understanding and flexible which
helped and every so often I took some time for me, to do what
ever I wanted to. It is very important to take some time out from
studying, but not too much because the freedom can overwhelm you
and distract you from the task at hand.
What's the next step
for you in terms of professional development?
I am currently pursuing
the CIM Professional Diploma and looking for a marketing assistant
role to put into practice what I have learnt, and gain relevant
work experience in the field I am studying.
What are your career
ambitions?
My aim is to complete the
CIM Post Graduate Diploma in Marketing and then do a masters degree
in digital marketing, because I strongly believe that that is
where the future of marketing is and where I want to be.
Tell us more about
the LSBF Student Charter Committee you're chairing. What are the
aims and activities of this charter?
Well,
the Student Chapter is designed to be a student run marketing
society within the college. Formed through the commitment of students
who want to get "hands on" experience in areas such
as marketing, communications, public relations and advertising
and supported by the Chartered Institute of Marketing and London
School of Business and Finance. The aims, objectives and activities
of the chapter are :
- To create an early opportunity for all students of all disciplines
to be involved in some form of marketing activity.
- To develop an awareness of marketing as an essential business
function.
- To provide strong on line learning and careers support opportunities.
- To position the Institute within the college as the essential
career partner for all marketing professionals.
- To host social activities in order to demonstrate the fun
side of marketing.
Narinder Uppal, Programme Director at London School of Business and Finance was Olando's tutor. She says "Throughout his studies, Olando was very focused on his studies and was very proactive in organising other students to conduct extra work also. I am very proud of his achievement and wish him lots of luck and encouragement on the Diploma level.”
|
Return
to contents list
Personal
Branding – The Sequel |
|
 In
the September issue of GLR News we talked about the importance
of non-verbal and visual communication in creating and developing
your Personal Brand. In this article we are going to turn our
attention to the less visible aspects of this fascinating and
career-defining subject...
Some
examples of strong Personal Brands
Strong personal brands
are not accidental they are the results of careful management
and marketing. Think about the Beckhams, the restaurants
they dine in, where they holiday, their friends, the cars
they drive, the clothes they wear even the charities they
are associated with are all components of their personal
brand and carefully orchestrated for maximum impact and
effect. You too can market yourself in the very same way,
but first you have to understand how defined your brand
is and what you still have to do to develop it. |
How
to ‘manage’ your Personal Brand
Think of yourself
as a product, how will you package and promote yourself?
What are your service standards? You can express your intangible
brand values through tangible behaviours. Good manners,
acts of kindness, your words, actions and behaviours are
all perceived and measured by others. You can express your
character and personality through your clothing, dress and
appearance. Developing your own Personal Brand is a journey
of discovery and sometimes re-invention, why not start your
journey now? |
Some
Personal Branding exercises
Think of a brand
that you admire, what are the values of this brand and how
are they communicated? Ask yourself if you were a brand,
what brand would you be and why? Make a list of all the
words that define you for example you may consider yourself
to be innovative, creative, forward thinking. Spend some
time on this exercise and aim to get about 40 words in
total. Now look at these words and ask yourself how would
you exhibit these in your personal brand? What should brand
YOU look like and sound like? How should you behave, present
yourself and communicate?
Whether you have
consciously developed your personal brand or not, you will
have one. Just ask your colleagues, friends and family.
You may ask for comment on specific things for example,
character and personality, professionalism, posture, body
language, voice, manners, dress and appearance. If you are
brave you could even stop people you don’t know and
ask them what first impression you make?
Once you’ve
gathered feedback from friends, family and colleagues, be
prepared to use the feedback constructively, look for your
strengths and possible areas of improvement. The more consistent
the comments the more likely it is that this is a general
impression that you are giving out. Devise a plan of how
you want to move forward, how will you change or improve,
do you need professional help to learn a new skill or do
you need to simply polish an existing skill.
|
Keep
it real
As you develop your
personal brand think about your individuality, authenticity
and consistency. Personal brands are always individual,
so don’t copy someone else, be yourself. Remember
imitation may be the greatest form of flattery but it will
get you recognised for all the wrong reasons.
Your brand should
also be authentic. If we say something we don’t believe
then it will often show in our body language or facial expression.
This incongruence will be noticed by others and undermine
your personal brand. Allow your personality and character
to shine through at all times. As you develop your personal
brand you will find more and more ways to express it and
bring it to life.
|
 Ursuline
Edwards-Sutton is the founder and lead consultant of Modus Operandi. She is a Fellow of the Chartered Institute of Marketing &
IDM, a Chartered Marketer, NLP trainer and corporate image consultant.
She runs a one-day Personal Branding workshop and a Brand Ambassadors
programme for organisations. For more information call 01442 244654
or email ues@modusoperandi.co.uk
|
Return
to contents list
| A
Day in the Life of a London marketer |
|
 Michelle
Keaney, Retail Sales and Marketing Manager, Disney Consumer Products
“In 2008, the Disney
brand made it into the top 10 of the Interbrand Index, a position
shared only with brand royalty such as Coca-Cola, Microsoft and
Google. It’s for this reason that for me, a young passionate
marketer, being offered a job with The Walt Disney Company was
an opportunity of a lifetime. The last 9 months have lived up
to every ounce of expectation that I brought with me in my suitcase
from the quiet lanes of Norfolk to the bright lights of London.
I like to think that my Professional Postgraduate diploma from
the Chartered Institute of Marketing and recent Chartered Status
helped me on my way by showing my dedication to marketing as an
accountable profession but I also note the little bit of luck
that probably played its part.
Mickey Mouse in
sparkly pants
I am reminded of this transition
every day when I get into the lift of our building in Hammersmith,
walking past the giant Mickey Mouse in sparkly pants – no
boring lift music here. An average Monday morning starts with
either “The Bear Necessities” from The Jungle Book,
something from High School Musical or the very hot band, The Jonas
Brothers. You have to hear it to believe it…
 My
9 to 5 job sees me taking responsibility for one of DCP’s
strategic accounts, Toys “R” Us. My role is split
between sales and marketing and I work for a division of The Walt
Disney Company called Disney Consumer Products. DCP are the business
segment of The Walt Disney Company that extends the Disney brand
to merchandise. Today we create Disney-branded merchandise inspired
by characters from Disney's beloved animated films, including
its first - Snow White and the Seven Dwarfs - to more
recent films like Lilo & Stitch and Disney•Pixar's
Finding Nemo, Cars and Ratatouille. DCP
also supports live-action films with imaginative merchandising
programs including most recently the Pirates of the Caribbean
franchise and Enchanted as well as shows from Disney
Channel and Playhouse Disney.
 Running
retail support events
Having worked hard on the
launch of Disney’s two new summer blockbusters, Disney•Pixar's
WALL•E and The Chronicles of Narnia: Prince
Caspian, my attention is turned to the new financial year
which started on October 1st. October 18th saw the launch of the
annual Disney Princess celebration event at Toys “R”
Us. This is the biggest and largest piece of marketing and support
of the Disney Princess brand at Toys “R” Us every
year and this year is no exception. The event is supporting the
release of Sleeping Beauty from Walt Disney Studios Home Entertainment
this October and is in-store theatre at its best. A wonderfully
beautiful Disney Princess branded catalogue will be sent to over
40,000 loyal Toys “R” Us Princess fans to start the
event which continues in all stores across the UK for 4 weeks,
bringing the Disney magic to little princesses all over the UK.
TV Campaign launch
As if by magic I take you
from one little girl’s dream of becoming a Princess to one
of magic and friendship and the secret world of Fairies. One of
my biggest projects this year has been working on the launch of
Tinker Bell, an amazing Disney animated movie releasing directly
onto DVD about Tinker Bell and her magical world of Pixie Hollow.
So, needless to say November is definitely Fairies month for me
and sees the launch of my TV campaign on Disney Fairies in addition
to some fantastic online activity on toysrus.co.uk and disneyfairies.co.uk.
Oh and one other thing amongst all this hard work is the play
… I will be going to the Tinkerbell premiere held in London
at the beginning of November and cannot wait!!!!
Making retail magic
 My
biggest challenge from DCP’s then VP was to “go land
the Toys “R” Us feature wall”. For those of
you who aren’t familiar with the store layout, the feature
wall at Toys “R” Us is without a doubt THE biggest
statement for a brand at retail in the UK. The wall is 24ft full
of product specific to one brand and the POS alone scales some
10ft in height with moving parts, lights and music. Every store
in the UK now has a Hannah Montana and High School Musical branded
feature wall. This has been a mammoth project but as I write this,
the final t's are being crossed and the last 'i' is being dotted.
The feature wall encompasses every element of marketing that you
could envisage – amazing in store POS, press advertising,
in store eventing, gift with purchase spend mechanics, highly
targeted direct mail campaigns, TV advertising, consumer competitions
and simply amazing tween products. This is by far the proudest
feather that I add to my marketing cap and one that has been fantastic
to work on.
Tiaras and Tweens
I still feel like a complete
newbie at Disney and every day brings new challenges and my job
is touched with that little bit of Disney magic. So next month
I may be working on tiaras for little princesses, the following
could digital music players for tweens. In such a dynamic and
fast moving company blessed with a schedule full of fantastic
content, I cannot wait to see what magical products we will inspire
and genuinely look forward to working with my retailer on bringing
that Disney Magic to life.”
|
Return
to contents list
| Facial
hair fundraising – raise money for The Prostate Cancer Charity
without even trying! |
|
Ever wondered what
you’d look like with a moustache? Well this is your chance
to find out!
Grow a ‘Mo’
is the new November campaign from The Prostate Cancer Charity.
‘Movember’ (the month formally known as November)
is an Australian charity event held during November each year
and this year The Prostate Cancer Charity is the UK partner. Here’s
how it works…
 At
any point in Movember, guys register with a clean shaven face.
The Movember participants known as Mo Bros then have the remainder
of the month to grow and groom their Mo. Compete against your
mates for the best Errol Flynn, Magnum PI or Handlebar!
Movember finishes with
the mo-mentous Gala Parté in London where Tom Selleck,
Hulk Hogan and Borat look-a-likes battle it out for their chance
to take home the prestigious Man of Movember title.
The aim of Movember is
to change attitudes, raise awareness, make male health fun by
putting the Mo back on the face of fashion and in the process
raise some serious funds for the number one male health issue,
prostate cancer and The Prostate Cancer Charity.
Become part of the mo-vement.
Sign up
to today! |
Return
to contents list
|
Prize Draw - Six lucky winners will get... |
This mouth-watering Green & Black’s
Ultimate Chocolate Hamper worth £70!
Hamper Contents
- Seasonal 24 Miniatures 300g Box
- 1 x Seasonal 200g Assortment Box
- 2 x 3 pack Miniature Bars (Milk & Dark)
- 12 x 100g Bars (Various flavours)
- 2 x 150g Seasonal Bars (Mixed Chocolate & Spiced Fruit/Dark & Gingerbread)
- 1 x After Dinner Mint Leaves 150g Box
- 5 x 35g Bars (Various Flavours)
- 1 x Organic Hot Chocolate 300g Jar
- 1x 200g Shortbread Biscuit Tube
- 1x After Dinner Squares 200g Box
A brand you can trust
Green & Black's believe
that every step from bean to bar is equally important - whether
it's using the finest organically grown cocoa beans or taking
that extra time and care to bring out the intense flavour that
has become their trademark. These principles apply to all Green
& Black’s product ranges including ice cream, made with
the very same chocolate as their bars & fresh organic cream,
and biscuits, coated in bittersweet dark chocolate.
Green & Black's offers
a comprehensive service for Corporate customers - an ideal source
for staff incentives and rewards, loyalty schemes, customer and
client gifts and suitable for a wide range of other promotional
initiatives. Corporate services available include:
- Complete
management of your promotion
- Distribution to single or multiple addresses
- Attractive discounts on bulk orders.
- Tailored-made hampers to any price point
- Inclusion of your message or corporate literature
- Promotional mail shots.
Call Green & Black’s Direct on
0870 242 2597 or visit www.greenandblacksdirect.com
Plus
all Chartered Institute of Marketing members can get 10% off any
online orders between now and 31 December 2008.
Just enter promotion code CIM
at checkout to get your discount. Steady now... |
Return
to contents list |
