Women in Marketing 2010: Digital

18.30– 21.30, Wednesday, 3 March 2010

76 Portland Place
London W1B 1NT

Book a place online

Guest:

£45.00

7.25pm

Tracy Isacke, Head of New Business Development UK, O2 - Mobile Marketing, Smart Phones, The O2

Sarah Speake, Director of Technology, Google

Sarah Speake brings 15 years experience to her role as Sales Director for Technology at Google. Sarah leads the UK-based Technology Sales team in working with key IT & Telecomms vendors and partners in maximising their online marketing investment with Google across EMEA.

Sarah started her career at VNU Business Publications, which fuelled her interest not only in the technology sector itself, but also in the information sources available to professionals working in IT. She has since spent 5 years as International Sales Director at IDG, sat on the Board of Carat Business for 2 years, and ran the International Sales division at VNU for 5 years prior to joining Google in September 2006. She was headhunted to join Google whilst on maternity leave, and was promoted to Director during her maternity leave in 2008.

As someone who feels passionately about diversity contributing to better business, she was nominated Diversity Champion EMEA for Google; runs the Google EMEA Women’s Leadership Council; sits on the Project team for Connecting Women in Technology; on the Management Committee for Women in Technology and regularly speaks at events on the topic.

“Throughout my 15 years working in the IT media industry, I have inevitably seen the drastic changes the advent of the internet has brought both within the B2B and B2C sectors. We continue to speak with customers targeting both as to the challenges of communicating effectively in such a competitive environment where consolidation, channel conflict and squeezed margins dictate an even greater need for product differentiation and standout. “

Tracy Isacke, Head of New Business Development, O2

Tracy is Head of New Business Development for O2 in the UK. Tracy’s team is responsible for helping O2 differentiate itself by developing new opportunities and revenue streams outside of the core product and service set. Recent new business areas include O2 Money and O2 Media.

Previously, Tracy was Head of Corporate Sales, leading O2’s sales teams targeting business customers with 250+ employees. Before joining O2 Tracy held a number of senior sales roles at Xerox

Tiffany Arntson Head of Future Poll, The Future Laboratory

Tiffany joined the team to develop Future Poll, the newest business unit within The Future Laboratory. The Future Laboratory is a UK-based consumer insight, trend forecasting and brand strategy agency whose clients include American Express, Louis Vuitton, Laurent-Perrier, Absolut, BMW, Lamborghini, Chivas, New Look, Miss Selfridge, British Airways, Marks & Spencer, Standard Life Bank, and Condé Nast.
Tiffany’s role is to produce bespoke insight and futures reports on market, sectors or consumers, using quantitative and qualitative methods. The clients she has worked with include Microsoft, BT, Coca Cola, Smirnoff and MySpace.

A communications enthusiast, Tiffany embraces the constant evolution of public relations and media channels, the battle of reputation management and plotting the route to successfully influence the target audience. She works alongside clients to provide concise, tangible and in-depth insight that is a fundamental foundation for successful business strategising.

Tiffany started her career at TheRedHand.com. After a spell in PR, sales and event management at Annexe, Tiffany joined Talk PR, M&C Saatchi’s leading consumer PR agency. Here she worked her way up to Director, managing the fashion and luxury portfolio, with a client roster including Hunter, Pernod Ricard, Topshop and Tesco Clothing.

Chair: Sue Ash, Chief Executive, Ash Communications

Sue Ash started Ash Communications in 1993. Her aim was to provide high quality strategic communications advice and implementation. A former Guardian/NUS Student Journalist of the Year and a member of the Chartered Institute of Public Relations, her clients are leading organisations in the business-to-business, consumer and healthcare sectors. Her professional insights make her a popular choice as a judge for industry awards. She’s also played a major role in the foundation of the Association International Property Professionals and is currently Chair of the association.

Distinguished Guest: Lyndsay Menzies, Chief Operating Officer, bigmouthmedia

A bigmouth since 1999, and following a highly successful four year tenure Managing Director of bigmouthmedia UK and USA, during which she has driven four consecutive years of exponential growth and seen the company named Britain’s fifth most rapidly growing firm in Deloitte’s Fast 50 Awards, Lyndsay has recently stepped into a key group role as Chief Operations Officer at bigmouthmedia. A real ‘people person’, Lyndsay is a pioneer in the integration of search within marketing strategy, offering a can-do attitude crucial for the success of her clients in a fast-changing medium.

A multi-award winning agency, bigmouthmedia has the highest client and staff retention in the industry, and was recently named one of the UK's best places to work for the second year running by the Great Place to Work Institute. Founded in 1997, over the past decade bigmouthmedia has created a portfolio of integrated digital marketing products focused on maximising return and exposure for major brands through a variety of digital channels including Search (PPC and SEO), Display Advertising, Affiliate Marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics.

Bigmouthmedia services big-brand customers globally including: BT, Hilton, AOL, British Airways, Cisco, Tesco, Fasthosts, Jumeirah, Top Man, Debenhams, Air Berlin and Wall Street Institute.

Distinguished Guest: Maggie Berry, Director, womenintechnology.co.uk

Maggie runs womenintechnology.co.uk, a leading online job board and networking forum for women working in the technology profession in the UK. She has been involved since womenintechnology’s inception in the autumn of 2004 and manages all aspects of the website and the networking activities womenintechnology organises. The network now has nearly 6,000 members and the job board is helping a wide range of investment banks and technology firms to recruit more women into their IT divisions.

Maggie’s background is in technology recruitment within the financial services where she spent four years as a recruiter with McGregor Boyall Associates. Prior to this she worked for NatWest as a Graduate Banking Manager, providing financial advice to final year university students and graduates.

Distinguished Guest: Amy Kean, Senior PR and Marketing Manager, Internet Advertising Bureau

Amy has been working at the Internet Advertising Bureau (IAB) – the trade body for digital marketing - since 2003, and has been responsible for building its brand and helping to put online on the agenda of advertisers across the UK. She provides PR and marketing support for every IAB initiative, from its landmark research projects to its regular educational events and the work of its many working groups, including search, video, behavioural targeting, IASH and UKOM, as well as overseeing the production of its many publications. Amy also runs the IAB social media council, a group of the UK’s leading experts in the field, established to help advertisers fully understand what social media can do for brands.