Women in Marketing 2009: Branding

2010 - Women in Marketing: Digital

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2009 - Women in Marketing: Branding

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2008 - Women in Marketing: The Ethical One

2007 - Women in Marketing: The Creatives

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Where great ideas shine

6:30pm – 9:30pm, Wednesday, 11 March 2009

Swarovski CRYSTALLIZED™
Store with Lounge & Café

24 Great Marlborough Street, London W1F 7HU. Location map.

Book a place online.

Swarovski CRYSTALLIZEDT Inspiring. Innovative. Educational. This year’s Women in Marketing Event promises to be all that and more. The theme is Branding and the speakers are some of the most exciting people working in marketing and communications today.

Our speaker from Swarovski will start the conference by exploring the latest developments of the iconic Swarovski brand. Rita Clifton, Chairman of Interbrand and a leader in the field will address the newest trends in branding. As a senior marketer in the competitive financial services arena, Julie Bridge will present her thoughts on Brand You.

You’ll also be hearing from PrettyLittleHead, the brainchild of Jane Cunningham and Philippa Roberts. As the founders of an agency exclusively focused on marketing to women, they’ll be looking at the differences between male and female target audiences – and what that means for brands connecting with women.

When ad budgets are cut, PR offers brands the opportunity to engage with consumers through both media and word of mouth. Jackie Cooper, Creative Director of Edelman PR will offer her unique take on brand growth during a downturn.

But that’s not all. Sue Ash from Ash Communications will Chair this event. A range of additional speakers and special guests will be there to discuss new ideas and share their thoughts.

Celebrating excellence

The event will be held in Swarovski’s new London store – Swarovski Crystallized™. It’s a venue that combines retail innovation with a tradition of style and quality. Timed to follow on from International Women’s Day on March 8th what better way to celebrate than by attending this event on the 11th? Men are more than welcome. Reserve your place now.

A growing tradition

Ade Onilude started Women In Marketing programme in 2004. Her series has tackled Work-Life Balance, The Creatives and Ethical Marketing. Every year, she brings together speakers and venues to create events that inspire the marketing and business community. Past guest speakers include, the economist and author Noreena Hertz, Harriet Lamb, Director of the Fair-Trade Foundation, Daniel Nabbaro, CEO of Figleaves and Charlotte Stockling, UK publisher of Hello. The list goes on. This year promises to be just as exciting, so book your tickets soon.

Event Schedule

6.30pm	Registration, Drinks and Canapés
7:00pm	Welcome from Ade Onilude, Event Organiser and introduction from Sue Ash, Event Chair
7.05pm	Presentations The Swarovski Brand Rita Clifton, Interbrand: Key Trends in Branding Jane Cunningham and Philippa Roberts, PrettyLittleHead: Men, Women and how their Differences Effect Brands. Jackie Cooper, Edelman PR: Effective Communications Strategy in Challenging Times Julie Bridge, Merrill Lynch: Brand You
8.20pm	Question and Answer session
8.40pm	Networking & Canapés
9.30pm	Goodnight and goody bag distribution

Speaker Profiles

Rita Clifton, Chairman, Interbrand

After a degree at Cambridge and rising to the position of Vice Chairman at Saatchi & Saatchi, Rita joined Interbrand, the world’s leading brand consultancy, as Chief Executive. In January 2002, she became Chairman. In addition to writing two books, ‘The Future of Brands’ and ‘Brands and Branding’, she is a speaker and media commentator on all areas of brands, reputation and marketing communications.

She is also a non-executive director of DSG International plc (formerly Dixons Store Group plc), and chairs Populus, the opinion pollster to The Times. She has been a member of the Government’s Sustainable Development Commission and is on the Assurance and Advisory Board for BP’s carbon-offset programme ‘targetneutral’. In 2006, she was appointed Visiting Professor at Henley Management College and most recently, she was made a trustee of WWF (Worldwide Fund for Nature).

Julie Bridge, Director of Sales & Marketing for Global Wealth Management, EMEA, Merrill Lynch

New Zealand was the starting point for Julie Bridge’s career with Merrill Lynch. Already an established financial services professional, she joined as New Zealand Global Wealth Management Ops/Administration Manager in 1999. A year later, Julie transferred to the Sydney office to take on new challenges. From there, she went to London and a new role at Schroders. She rejoined Merrill Lynch in 2004 and in 2006 was given her current role. Julie is also a committee member on Merrill Lynch’s Women’s Leadership Council in EMEA.

Jane Cunningham and Philippa Roberts, Founders, PrettyLittleHead

Jane Cunningham and Philippa Roberts are the founders of PrettyLittleHead – a strategic consultancy focused on marketing to women. Their client roster includes Tesco, The Conservative Party, Bank of America and Ford, Europe. Both enjoyed successful careers in advertising. In 2007, their book Inside Her Pretty Little Head was published and is now Europe’s leading title on marketing to women.

Jackie Cooper, Creative Director, Edelman PR

Jackie Cooper is one of the pre-eminent voices in UK brand marketing today. She’s a Founding Partner of Jackie Cooper PR - and today serves also as Creative Director and Vice Chairman of Edelman - the world's largest, independent PR company. Recently, she has developed ground-breaking projects on content, offering global production and entertainment resource to clients. She’s also developed Inside India and Inside China – consultancies specialising in entertainment, brand and business expertise for the domestic and international market.

Chair: Sue Ash, Chief Executive, Ash Communications

Sue Ash started Ash Communications in 1993. Her aim was to provide high quality strategic communications advice and implementation. A former Guardian/NUS Student Journalist of the Year and a member of the Chartered Institute of Public Relations, her clients are leading organisations in the business-to-business, consumer and healthcare sectors. Her professional insights make her a popular choice as a judge for industry awards. She’s also played a major role in the foundation of the Association International Property Professionals and is currently Chair of the association.

Distinguished Guest: Angela Wright, FRSA, Colour Affects

Angela Wright is an expert on the effects of colour. As a colour psychologist, she advises businesses on branding, packaging, interiors and product design. She created her own consultancy, Colour Affects in 1985. Her goal is to bring objective principles to what was considered a very subjective field. Her clients include designers, architects, as well as businesses as diverse as Shell, Body Shop and Motorola.