Women in Marketing 2008: The Ethical One

Professor Noreena Hertz, Global economist and author.

Noreena Hertz was the inspiration behind Bono’s creation of (Red) initiative. Noreena is currently the Distinguished Fellow at the Centre for International Business and Management at the Judge Institute, University of Cambridge and has been elected by the World Economic Forum as one of their "Global Leaders of Tomorrow." Vogue Magazine calls her "one of the world's most inspiring women."
Hertz is the author of the critically acclaimed The Silent Takeover, which charts the rise of protest politics and identifies the new environment in which companies today operate. Her latest book, The Debt Threat examines third world debt, poverty, terrorism, war and collapsing states and the root causes behind these.
(RED) is a brand created to raise awareness and money for a Global Fund by teaming up with the world's most iconic brands to produce (PRODUCT) RED branded products. A portion of profits from each (PRODUCT) RED product sold goes directly to the Global Fund to invest in African AIDS programs, with a focus on women and children.

Harriet Lamb, Executive Director, Fairtrade Foundation

Harriet Lamb was appointed Executive Director of the Fairtrade Foundation in 2001. She has guided the Foundation through a period of staggering growth, where sales of Fairtrade products in the UK have increased from £30 m to over £290 m annually, and the number of retail products carrying the FAIRTRADE Mark has grown from 80 to 3,500. At the UK Charity Awards last September, Harriet accepted the Charity of the Year Award on behalf of the Fairtrade Foundation.

Fairtrade is about better prices, decent working conditions, local sustainability, and fair terms of trade for farmers and workers in the developing world. By requiring companies to pay above market prices, Fairtrade addresses the injustices of conventional trade, which traditionally discriminates against the poorest, weakest producers. It enables them to improve their lot and have more control over their lives.

Polly Gowers, CEO Everyclick.com
Polly Gowers is a charity visionary, internet entrepreneur and award-winning businesswoman. As founder and CEO of Everyclick.com, a search engine that has raised over £300,000 for charity, Polly is at the forefront of a new wave of social enterprises. Everyclick.com harnesses the power of the web to benefit the causes we all care about.

Now, Everyclick.com is operating as a successful business with 14 employees and continues to excel as a business model: after just two years it is listed as the UK’s eighth largest search engine; it has raised £300,000 for charities; it is one of the busiest charity sites in the UK; and it has spawned a new concept - ‘wugging’ (web use giving), which describes the act of raising money for charity via the internet at no cost to the web user and with no use of additional time.

Polly’s vision and drive has also been recognised. She was named winner of “Entrepreneur of the Year” at the Women in Ethical Business Awards 2007 and has made appearances on national television talking about the impact of ethical business.

Your questions about this event

How? This celebration evening starts with presentations from four high profile speakers, followed by a panel discussion with speakers and distinguished guests inviting questions from the audience.
The evening continues with a meet-and-mingle reception featuring the now-trademark Women In Marketing fashion show element. Delegates go home at the end of the evening with goodie bags.

What? Each year Women In Marketing takes one hot topic from three fascinating angles. This year, our topic is “The Ethical One”. Four senior level speakers will present four case studies, four models and four views on the future of cause-related marketing. Expect inspiring stories, strong opinions and heartfelt passions.