Women in Marketing 2007: The Creatives

Clear your diary for the inspirational Women in Marketing event - The Creatives 7th March 2007

Planned for the eve of International Women’s Day, The Creatives is designed to celebrate women’s excellence and achievement in the arena of marketing communications. The event lines up distinguished speakers and panel guests from the world of creative media and marketing. Presenters will share their success stories along with practical and motivational pointers that CIM members will be able to take on board and use.

“We’re put together an amazing agenda which will inform and inspire both male and female delegates, whether they work at a junior or senior level” promises organizer Ade Onilude from the Central London team. “It really will be an unmissable evening for marketing professionals.”

Delegates and senior representatives from other professional bodies such as the Chartered Management Institute’s Women in Management and Women in Advertising will add to the rich mix of professionals at this top-notch event.

The Creatives promises an evening of:

• Captivating keynote speakers and inspirational stories
• Cutting-edge creative concepts unveiled
• Mingling opportunities over drinks and canapés
• Stunning Commonwealth Club auditorium venue
• Fashion show with jewellery provided by designer-to-the-stars Kirsten Goss.
• Goody bags for delegates upon departure

The programme:

18.30     Registration & Drinks
19.00     Introduction to your Chair, Ade Onilude, Organiser, CIM GLR Central London team
19.10     Welcome from the Chair, Sue Ash, Ash Communications
19.15     Polly Cochrane, C4: “TV in the digital age”

19.40     Tamara Gillan, SPF15: “Being your own boss and mindset marketing”

20.05     Daniel Nabarro, CEO, figleaves.com “Being a market leader, brand development and

           the future of online retailing”

20.30     Q&A Panel Session, featuring speakers and special guests
20.55     Closing remarks from the Chair
21.00     Fashion show, canapés and networking
22.30     Goody bags and goodbyes

DATE: 7th March 2007
Venue: The Commonwealth Club, 25 Northumberland Avenue, London WC2N 5AP

to book: Call 01628 427120 or book online

The inspirational line-up

Chair: Sue Ash, Founder, Ash Communications & Immediate Past President of the Publicity Club of London. A former Guardian/NUS student journalist of the year, Sue is now a Fellow of the Worshipful Company of Marketers and a member of the Chartered Institute of Public Relations (CIPR). She has created and implemented successful marketing, communications and PR strategies for leading organisations in the property, healthcare, B2B and consumer sectors for over 15 years. Sue regularly presides over award judging panels including the UK’s Newspaper Society 2004 Editorial Awards and the UK’s leading pharmaceutical marketing best practice benchmark - the Communiqué Healthcare Awards.

Keynote speaker: Tamara Gillan, Founder, SPF15 Advertising Agency Presenting: From employee to employer, being your own boss As Head of eMarketing at Orange, Tamara created the company’s digital marketing division and pioneered the use of photo-messaging and voice-mail for marketing purposes. Following a ‘road to Damascus’ moment on a Mykonos beach in 2004, she left Orange and set up SPF15, an agency comprising one member of staff – herself. Within six months the company listed Olay, Orange and lastminute.com among its clients. SPF15 now has upwards of a dozen staff, is profitable on a seven-figure turnover and continues to win household-name brands as clients.

Keynote speaker: Polly Cochrane, Marketing Director, C4 Presenting: The role of TV in the digital age Polly’s media career has included senior roles at Vanity Fair, The Guardian Newspaper Group, Channel 5 and Channel 4, where she became Director of Marketing in 1998. She was responsible for all of the corporation's output: from channels and new media to the recently launched video on demand service. In 2001, she launched 4 Creative, an advertising agency working on internal and external business, which helped Channel 4 win Campaign Magazine's Advertiser of the Year in 2005.

Special panel guest: Samantha Collins, Founder & Director, Aspire Samantha Collins is founder and director of Aspire, the UK's only Executive Coaching and Leadership Development organisation that specialises in working with women. Samantha has worked with executive clients from organisations as diverse as The Walt Disney Company, JP Morgan Chase, The Citizens Advice Bureau and South Bank University. Samantha is a sought after authority on executive women who has addressed audiences on BBC Global Business Report, The Financial Times and The Times

Special panel guest: Debbie Klein, President, Women in Advertising & Communications in London Debbie is author of “Women in Advertising: 10 years on”, a study commissioned by the IPA. Many of the recommendations made in her report have since been adopted by the advertising industry. She is the President of WACL (Women in Advertising and Communications in London), a network of senior women in the media, advertising and communications business and sits on the IPA Value of Advertising committee. Debbie started her career at AC Nielsen then Saatchi & Saatchi. After joining WCRS in 1997, she became a founding partner in the 2004 management buyout and was subsequently promoted to Chief Executive in 2005.

Keynote Speaker: Daniel Nabarro, Chief Executive Officer, Figleaves.com Back in 1998 when the internet was still very much a male-oriented medium, Daniel Nabarro recognised that women were not being catered for and founded figleaves.com (then known as easyshop).  In just eight years, figleaves has become one of the UK online success stories winning several awards including Retail Week Online Retailer of the Year in 2005. Daniel’s background is engineering and he began his career in Canada, spending time at GEC and Motorola and he founded and eventually sold a nationwide radio-paging business in the 80s. He has an MA in Electrical and Natural Sciences from Cambridge University.

Other special panel guests: Janet Woollett, Chair, Women in Management Manisha Dahad, Founder, Dawn Asian women's network

About International Women's Day
International Women's Day celebrates the story of ordinary women as makers of history. It is rooted in the centuries-old struggle of women seeking to participate in society on an equal footing with men. Today around the world, International Women's Day is always celebrated on 8th March and marks a celebration of the economic, social, cultural and political achievements women have made.