Every year people make and often break New Year’s Resolutions. How about making your New Year’s Resolution really meaningful in 2012?
To become a CIM Chartered Marketer you’ll need to successfully complete two years of CPD, if you already hold either MCIM or FCIM membership grade you’ll be upgraded automatically on 1 July 2012.
If you’re not MCIM or FCIM yet, you can complete your qualifications and collect CPD points simultaneously.
You need to record 35 hours of CPD activity (per year) and submit a record card along with supporting evidence by the end of July 2012 to qualify. Your 35 hours can be achieved in a combination of ways including proof of attendance at short courses; language training, teaching or training others; attending conferences/exhibitions etc. You can even get 8 hours for reading the marketing press!
One of the most effective ways of achieving this is to sign up to one of the new CIM/CAM Digital Marketing qualifications. For example with the SSG two day course, plus homework and assignment (fees apply), the whole 35 hours is covered! For further details please call Caroline at SSG on 01784 463057 or email caroline@studentsupportgroup.co.uk or visit www.studentsupportgroup.co.uk
Resolve to record your CPD properly this year!
For those of you who struggle to record CPD on a regular basis, make a commitment now to start properly recording your CPD. Lots of you were probably given a calendar for Christmas by someone who didn’t know what to buy you. But that unwanted Christmas present can be very useful for managing your CPD. Often you learn lots but are too busy to write it up as CPD there and then; when you have some time for your CPD reflections you can’t remember what you learnt. Having a calendar to hand can be a useful tool to jot down notes so you don’t forget them when it comes to recording them at a later time.
Try to make your entries as reflective as possible
For example you could include: a description of events; experiences and processes; an indication of your feelings about these events; both positive and negative experiences; self-questioning about these experiences; analysis of your work and evaluation of your progress; suggestions for future practice; an honest appraisal of your experience; and links to your coursework and theories.
Getting started
For important dates and deadlines visit www.cim.co.uk/cpd/cpdandcm/cpdandcharteredmarketer.aspx
If you haven’t started recording CPD yet you may need to refer to some resources to help you get started:
- Get the CIM CPD booklet and CIM CPD record card by post or at www.cim.co.uk/cpd/cpdandcm/cpdandcharteredmarketer.aspx
- Call 01628 427273 or email charteredcpd@cim.co.uk
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The job market is a cautious place for some at the moment. So when we asked London members for their opinions on their career options and goals for 2012, it was great to see there’s still plenty of optimism and motivation in our region.
Are you in need of study help? Take a look at the series of 8 podcasts currently available to download on the London region’s website. From CAM qualifications and study tips, to chartered marketer status and how to pass, 
Whether you want to take a step towards a new career, increase your scope and experience or whether you want to understand the buzz words and know how to turn them into marketing strategies, the bottom line is you need to be informed about digital marketing and its tools. Gaining an understanding of what digital marketing is and how to handle successful digital media campaigns will bring recognition
Right now, many of our London studying members will be waiting for their assignment and exam results, due at the end of August. So now may be the ideal time to take a short break and think about your study plans for the Autumn.
If you’d like some help with your personal study plan, or like to chat about any other aspect of CIM study, Student Support Group can help with free advice on their:
If you’re tracking your hours, don’t forget the deadline for submitting your 2011 CPD record card is 31 July 2011. Continuous commitment to the programme is essential for your ongoing effectiveness as a professional marketer. And aiming for Chartered Marketer status indicates your position at the forefront of the marketing profession. It’s a key indication to potential employers, peers and colleagues that you are knowledgeable, professional and up to date.
