CIM GLR » Small Business Group

PR workshop, small business marketing video

Stephanie — Fri, 10 Sep 2010 09:28:46 +0000

Here’s the last in the series of the Small Business Market Interest Group events.

PR workshop, small business marketing from Mark Ganellin on Vimeo.

Impressive PR, presented by Gabrielle of Gabrielle Shaw Communications, highlights the importance to small businesses of producing creative communications campaigns that ‘punch above their weight.’ To compete amongst the larger corporates, small businesses need to deliver a memorable consumer experience, and this video will show you how.

Changing from product to service marketing strategy, small business marketing video

Stephanie — Thu, 09 Sep 2010 09:22:40 +0000

Here’s the second in a series of three of the Small Business Market Interest Group events.

Changing from product to service marketing, presented by Liz Love, MD of Z-Card, reveals the importance of marketing to small business to drive awareness and sales opportunities.

Changing from product to service marketing strategy, small business marketing from Mark Ganellin on Vimeo.

Focusing on pocket-media specialists Z-Card, you’ll see how a simple idea created an internationally successful small business.

Small business marketing video

Stephanie — Wed, 08 Sep 2010 13:19:17 +0000

Here’s the first in a series of three of the Small Business Market Interest Group events.

Small Business Marketing, presented by Mark Batchelor will demonstrate how a marketer in a small business with a small budget, doesn’t have to mean small thinking.

Small Business marketing from Mark Ganellin on Vimeo.

Although small businesses can have the challenge of smaller budgets, you’ll see how they are open to a huge wealth of opportunities in the market place, and have key benefits above bigger corporates. You’ll learn how with digital developments and the popularity of smart technologies, small businesses are finding they can communicate and react a lot quicker to comments from social media forums, as they can’t hide behind corporate red tape.

Calling all SME Marketers

steve — Sat, 28 Feb 2009 11:34:08 +0000

Steve Revill

Do you work in or run an SME? Do you run a business which has SMEs as clients? Do you feel the CIM in Greater London currently does enough to support you and/or your SME clients?

The CIM has a Market Interest Group (MIG) specifically aimed at serving the needs of SMEs. The Small Business Group (SBG) exists to raise the level of marketing knowledge, skills and expertise in the SME sector. You can find a brief overview of the goals here: cim-small-business-group2

As GLR regional Champion for the SBG, I want to get some dialogue going, as I’m in the process of pulling together an activity plan for 2009/2010. What kinds of support do think we should be offering to SMEs in London? In what ways can you help me to deliver this?

Answers on a post please…