Get ahead knowing what’s affecting you

I’m not a lawyer but… What’s new in marketing law? The latest paper from the Institute will launch in central London on 21 February 2012, from 08:30-10:15 at the CIPR, Russell Square, WC1B, and you’re invited to attend. Your speaker will be Mark Blayney Stuart, Head of Research, The Chartered Institute of Marketing.

What’s it all about?

New laws, regulations and guidance directly affecting marketers appear regularly on the statute books. However, there’s a concerning lack of knowledge of these laws amongst practising marketing professionals. The last set of the Institute’s Marketing Trends Survey results revealed that 87% of marketers surveyed admitted to poor or non-existent knowledge about the CAP and BCAP Codes, and similar numbers stated ignorance about other key Regulations and Acts.

It’s up to all of us as business professionals to ensure we are up to speed with developments in law. Having knowledge and understanding of law can help prevent the expensive and potentially disastrous effects of a high-profile case. Join the debate at #CIMmlaw.

What’s in it for me?

• Get the personal career advantage of having the appropriate knowledge
• Gain a brief and clear overview of laws and regulations
• Discover which laws and regulations affect you and your business
• Learn from best practice examples
• Earn one hour of CPD
• Receive a complimentary hard and PDF copy of the paper.

Fellows and Chartered Marketers attend free when phoning 01628 427340, or its £15 for all other members, and £25 for guests and students. Book today.

We know that London is a talented place. So it’s fantastic to see so many London entrants reaching the Finalist stage of the Institute’s national Marketing Excellence Awards.

We’d like to wish all the London Finalists good luck at the glittering Awards Ceremony, which takes place at the Grosvenor House Hotel in Park Lane, London on 23 February.

Good luck London! This is the London Finalists’ Roll of Honour:

Industry categories

Automotive / Transport

• First Great Western
• Heathrow Commuter/ Heathrow Airport Ltd
• LIDA
• Wand Agency

Construction / Engineering / Manufacturing

• TMP Magnet
• Tangent Snowball

Financial services – Banking and Investment

• RBS
• Greenlight
• Saint@RKCR/Y&R

Financial services – Insurance and other services

• McCann London
• CII
• ICAEW
• Bacs Payment Schemes Ltd (Bacs)

FMCG / Retail

• G2 Joshu
• RKCR/Y&R
• FreshNetworks
• AMV BBDO
• McCann London
• Addiction Worldwide

Hotels / Leisure and Travel

• Dare
•  Gabrielle Shaw Communications

Marketing team of the year

• EC Harris LLP
• Thomson Reuters
• Aon Hewitt
• City & Guilds

Media / Publishing

• McCann London
• AMV BBDO
• Seven

Not for profit

• McCann Worldgroup
• CII
• Blood Pressure Association
• McCann Erickson
• Pancentric Digital
• AMREF UK
• Other Creative Limited

Pharmaceutical / Health service providers / Medical suppliers

• SapientNitro

Professional services

• Navigant
• EC Harris LLP
• Thomson Reuters
• Other Creative Limited
• British Land
• SitexOrbis Limited
• Aon Hewitt
• Allen & Overy
• Lexis Public Relations

Public sector – Education

• Waggener Edstrom
• King’s College London

SME

• Lady Geek
• CII
• Rice Retail Marketing Ltd
• The Cinnamon Club
• Other Creative Limited

Technology / Telecommunications

• Mind Candy Ltd
• McCann London
• Rackspace Ltd
• UM London
• Other Creative Limited

It’s going to be a fantastic night of celebration at the industry’s showcase of the year.

While most of the focus these days is on social media, small businesses should not overlook the role email marketing can play as part of an integrated digital marketing strategy. The Effective email marketing for SMEs event, held on Friday 24 February from 12:30 will cover the do’s and don’ts of email marketing and some of the more advanced features of the medium.

You’ll hear from Rechenda Smith, Head of Email Marketing, little green plane. Rechenda heads up the email marketing function at little green plane, the email marketing division of Itineris, a multi-award winning digital marketing agency based in Suffolk and central London.

Prices start from just £10 and the event is worth 1 hour of CPD. Find out more and book today.

The London 2012 Organising Committee (LOCOG) has begun a search for Volunteer Performers to participate in the Opening and Closing Ceremonies of this summer’s Paralympic Games. Successful applicants will perform in front of a packed stadium and a worldwide broadcast audience.

Artistic Directors Jenny Sealey, Bradley Hemmings and Kim Gavin are looking for 5,000 enthusiastic and energetic volunteers to fill roles as dancers, actors, percussionists and general all-round performers.

If any London members are interested in auditioning for this once-in-a-lifetime opportunity, you have until 13 February to register by completing the online application form.

Jenny Sealey said: ‘Anyone with a positive attitude, huge amounts of energy and a willingness to perform in front of a stadium audience and to millions of people around the world should get onto the London 2012 website now and sign up’.

Grand finale

Applicants must be able to participate in up to two auditions in February and March, up to three rehearsal sessions each week from June, and a number of all-day rehearsals in the three weeks leading up to each Ceremony. All of these rehearsals will take place in east London.

Find out more about the terms and conditions, and register quickly!

The Women in Marketing events are always popular and regularly sell out. Women in Marketing 2012: Global Marketing will deliver three hours of top quality presentations from leading experts from the world of international marketing.

Chaired this year by former Head of Marketing at the BBC and CEO of Fallon London, Gail Gallie, the event promises to be lively and informative for everyone attending.

At this year’s event, you’ll hear from:

• Allyson Stewart Allen, Director, International Marketing Partners, – Marketing to America
• Henrietta De Souza, Head of  Consumer Insight, HSBC – Chinese consumers’ spending habits and economic growth
• Kamini Banga, Consultant and author of The 86% Solution – India and Greenfield Technology
• Kate Robertson, Chair of EuroRSCG and Co-founder of One Young World, – About One Young World

Find out more and book at www.wimconference.co.uk

If you’re looking for a top event to attend this year, look no further. BOLD – How to be brave in business and win will take place on Thursday 2 February at the BPP Business School on St Mary’s Axe, just beside the Gherkin.

As one of the CIM Bookshop’s top sellers, Shaun Smith and Andy Milligan, the authors of BOLD, will reveal how winning brands:

• Have a significantly differentiated brand purpose and personality that they communicate relentlessly
• Deliver experiences that are genuinely remarkable
• Produce fans – customers and employees who genuinely love the brand
• Achieve sustainable success
• Have a reputation for challenging the rules

BOLD is the story of the brands that do win – and how they do it. They thrive because they have the courage to pursue purpose beyond profit, to challenge conventional thinking, to engage and entertain their audiences and create an almost cult-like following.

This event is a great start to the year. It’s worth 1.5 CPD hours, and prices start at just £22 for members and students. Book today.

By James Parton
Calling all technology marketers!

TMIG (Technology Market Interest Group) is the first dedicated forum for best practice and professional development for those tasked with marketing technology. Developed by the Chartered Institute of Marketing, the Group’s goal is to enhance the contribution and effectiveness of marketing professionals and help them to create measurable success for their organisations.

TMIG aims to set the agenda for best practice and become the essential forum for insight, expertise and professional development.

2011 was the inaugural year for TMIG, in which we delivered our first seminar and a series of more intimate roundtable events. You can get a flavour of what to expect by watching video captured at the first TMIG event on our YouTube channel.

We aim to build on these solid foundations in 2012, and this is where you come in!

There are a number of ways to learn more, and get involved. You should join our growing Linked In Group, and follow the TMIG Twitter account. We have our second seminar “Shoestrings and Straight Lines” in London on the 18 January, and are already on our way to selling out, so book fast.

“Shoestrings” analyses high impact start-up strategies on a shoestring budget, and in “Straight lines” we will hear from Alan Moore, author of ‘No Straight Lines: making sense of our non-linear world’. Straight line marketing is out. Today’s interactive networked world is about the massive flow of people, who are connecting, collaborating, organising and creating in a manner that has nothing much to do with a linear approach. But how do tech marketers achieve business and commercial success in this non-linear world? Alan will be revealing his ‘no straight lines’ perspective on innovation, communities and participatory culture to give your business the edge it needs.

Find out more information and book tickets via the main CIM website.

Finally, we need your help.

As the youngest of all the CIM Interest Groups we are actively looking for board members to assist in the running and planning of TMIG. So if you have some interesting ideas on how TMIG can serve the needs of the Technology Marketing Community and have the ability to balance your day job with giving back to the community, please get in touch.

Supporting and shaping your profession looks great on your CV, helps build up your network and experience, and will directly contribute to your professional development via CPD hours.

I hope to meet you at “Shoestrings and Straight Lines” or chat online soon.
James Parton, Chair TMIG, @jamesparton

The Chartered Institute of Marketing is predicting the demise of separate marketing and sales departments within the next ten years in it latest paper, ‘Marketing and Sales fusion?’ The paper takes the Institute’s centenary year as a motivation to reflect on the history of marketing and sales, and to consider the future direction of both disciplines.  It argues that businesses who have integrated their sales and marketing functions have experienced significant benefits, while those companies retaining separate departments are hindering their own growth.

Launched in London, the paper proposes that marketing has reached an evolutionary cul-de-sac, and must return to its roots in sales to continue to develop in the next decade. 

Members can download the paper, at no additional charge, and find out why we believe it could be time for marketing and sales to fuse together and work as one. Non members can purchase the paper for just £15 from CIM Direct

As Britain slides down the rankings from position 10 to 13 in the Future Brand’s Country Brand Index, a global study of country brands, it shows how factors such as economic problems and unrest have a negative affect on a country’s brand.

It’s not surprising. One minute Britain is basking in the pageantry of the Royal Wedding, relishing our history and sense of occasion. The next, the streets are full of rioters and unrest.

Having a strong country brand is pivotal as it influences the perception of tourists, investors and buyers of British products. Can we recover? The signs are positive having just won the bid for the 2017 World Athletics Championship, and Brand Britain marketers are hoping that the London 2012 Olympics will give us an opportunity to showcase a fresh image.

Let’s take inspiration from the countries who’ve improved their brand. Japan’s increased its ranking despite the earthquake, and Thailand is showing a strong performance in tourism despite political upheaval in the country. Brazil has seen a boost following successful bids to host the 2014 FIFA World Cup and 2016 Olympic Games, and Canada which took full advantage of promoting its natural beauty throughout the 2010 Winter Olympics tops the Index.

I’m hopeful that next year Britain will have a fantastic year. With campaigns such as Visit Britain’s tourism campaign to inspire the tourism industry to promote our country in the run up to the Olympics, we’re heading in the right direction.

I’ll be playing my part by working with British companies to help them market themselves effectively. We’re putting on a very British event, a family Olympics day and a Street Party celebrating the Queen’s Diamond Jubilee in 2012 in Marketing Zone’s home town. And on the subject of Marketing Zone, we’re delighted to take our place on the CIM Marketing Excellence Awards Finalist List in the Retail Category.

In front of over 100 attendees, the London region launched its first East London event last week, the hugely successful Marketing and the 2012 Games Conference.

It was fantastic to see London members at the conference getting involved by tweeting throughout the event – take a look at #CIMgamesconf. And it was a great forum to gauge interest in forming an East London team of volunteers.

Shaun Whatling, Nick Johnson, Phil Preston, Alex Balfour and David Magliano

The conference was held at The University of East London and arranged by London volunteer Maria Cenalmor. The top line up of speakers included David Magliano MBE, Former Director of Marketing, London 2012 who presented the inspiring film which helped London win next year’s Games. David demonstrated how London’s bid was completely different from the other contenders. TeamGB focussed on inspiring youth around the world to take part in sport, whereas other countries just highlighted the benefits of the host city. This strategy gave us the edge. Plus, Alex Balfour, Nick Johnson and Shaun Whatling talked about social media, law and sponsorship for the Games.

If this has sparked your interest and you’d like more information about volunteering and forming an East London team, please email Maria.