(C) Jakub Hlavat
This was the title for a talk I went to at the ICA last week, about the human instinct towards storytelling and how we react to stories when we’re overwhelmed by narratives. And these days, stories are all around us.
Individuals, brands, politics and organisations use stories to construct, distract, disrupt, persuade and position. Why? Because everyone loves a good story! It’s one of the ways we make sense of the world and our place in it. Stories capture our imagination. They elicit an emotional response. Stories can literally make us believe.
But how do you tell a good story if you’re creating it for a brand or a cause?
June 22, 2009
The credit crunch – an excuse for all our problems?
by Mocky
in Chairman's comment
Consumers are changing their habits – no change there. Right now the credit crunch is making people much more aware of where they’re spending their money, and what they’re getting for it. Impulse buys are on the wane. Charity shops are having trouble staying stocked. We’re also getting greener and more aware of sustainability. More of us are planning summer holidays in the UK rather than going abroad. No surprise when you look at the costs of travelling. UK consumers are spending – but not as much and not in the same ways as before. Read more…