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	<title>CIM GLR &#124; London marketers &#187; Case studies</title>
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		<title>Public awareness campaigns are alive and kicking</title>
		<link>http://www.cimlondon.co.uk/blog/2008/12/public-awareness-campaigns-are-alive-and-kicking/</link>
		<comments>http://www.cimlondon.co.uk/blog/2008/12/public-awareness-campaigns-are-alive-and-kicking/#comments</comments>
		<pubDate>Mon, 22 Dec 2008 12:33:28 +0000</pubDate>
		<dc:creator>Mocky</dc:creator>
				<category><![CDATA[Chairman's comment]]></category>
		<category><![CDATA[Campaigns]]></category>
		<category><![CDATA[Case studies]]></category>

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		<description><![CDATA[Mocky Khan Case studies are great. They tell you so much in such a short space. I think the Together Campaign launched at Romford Dog Track is a good example of what marketing is all about.  It’s practical (free pooper scoopers on offer), well researched (surveys, focus groups) and it even includes a roadshow. And there’s [...]<div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.cimlondon.co.uk/blog/2008/12/public-awareness-campaigns-are-alive-and-kicking/' addthis:title='Public awareness campaigns are alive and kicking ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
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<p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><strong style="mso-bidi-font-weight: normal;"><span style="font-size: small;"><span style="font-family: Arial;"><a href="http://www.greaterlondon-cim.co.uk/blog/wp-content/uploads/2008/12/mocky_k_white1.jpg"><img class="size-medium wp-image-32 alignleft" title="mocky_k_white1" src="http://www.greaterlondon-cim.co.uk/blog/wp-content/uploads/2008/12/mocky_k_white1.jpg" alt="" width="100" height="110" /></a></span></span></strong></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><strong style="mso-bidi-font-weight: normal;"><span style="font-size: small;"><span style="font-family: Arial;"><a href="http://www.greaterlondon-cim.co.uk/about_cim_glr/the_board.htm" target="_blank">Mocky Khan</a></span></span></strong></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span style="font-size: small; font-family: Arial;">Case studies are great. They tell you so much in such a short space. I think the <span style="color: #3366ff;"><a href="http://www.greaterlondon-cim.co.uk/newsletters/2008_11.htm#2" target="_blank">Together Campaign</a> </span>launched at Romford Dog Track is a good example of what marketing is all about.<span style="mso-spacerun: yes;">  </span>It’s practical (free pooper scoopers on offer), well researched (surveys, focus groups) and it even includes a roadshow. And there’s more on the way like events, web work, print ads, internal communications … the works. Even better it’s for a good cause. – improving the local community. <span id="more-9"></span>But what’s really exciting is that this campaign isn’t for a large corporation, it’s for a local council. It just proves how powerful marketing can be. How quickly it can change and how flexible it is. It can get directly to people and change their thinking. The campaign was developed by one of our own members. So congrats to <span style="color: #3366ff;"><a href="http://www.greaterlondon-cim.co.uk/newsletters/2008_11.htm#2" target="_blank">Dominic Ridley-Moy</a></span></span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span style="font-size: small; font-family: Arial;"> </span></p>
<p class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span style="font-size: small; font-family: Arial;">What do you think? Have you seen anything amazing lately?<span style="mso-spacerun: yes;">  </span>Have any of you come into contact with this campaign? Speak your mind</span></p>
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