Case studies are great. They tell you so much in such a short space. I think the Together Campaign launched at Romford Dog Track is a good example of what marketing is all about. It’s practical (free pooper scoopers on offer), well researched (surveys, focus groups) and it even includes a roadshow. And there’s more on the way like events, web work, print ads, internal communications … the works. Even better it’s for a good cause. – improving the local community. Read on…