The countdown is on – enter the Women in Marketing Awards by 6 September.

Posted in Careers, Events, Women in Marketing by Stephanie
Jul 29 2010
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Thinking about entering the Women in Marketing Awards but not quite sure where to start? Well, you’ve got just over a month to put together your entry and it’s simpler than you think.
 
The judges are looking for quality above quantity, so all you need to do is prepare around 750 words describing your marketing campaign and why it makes you a winner. Then, back up your application with supporting evidence such as brochures and images.
 
These hints and tips will help you:

  • Cover all of the entry criteria to give the judges a full picture of your campaign
  • Provide a separate application for each category – you can enter as many as you wish!
  • Stand out from the crowd and get creative!
  • Include testimonials and feedback as part of your supporting material
  • Submit your entry online, don’t send separate hard copies

 

Read on…

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Tagged as: Careers, Events, women in marketing

Join the Linked In group for London marketers

Posted in Careers, Events, Meet with Drinks by Stephanie
Jun 25 2010
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Have you heard about the Linked In group for London members? It’s getting a lot of attention from members and plenty of discussions have been springing up daily, so it’s well worth a look.

The group is an online addition to the popular Meet with Drinks networking events that take place every month across the capital. So now, you can keep in touch between events and start topical discussions with like-minded marketers.

Read on…

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Tagged as: Careers, Meet with Drinks, Networking

New social marketing interest group is launched.

Posted in Careers, Research by Stephanie
Mar 26 2010
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The latest Shape the Agenda paper on social marketing

Have you seen details of the new Social Marketing Interest Group? The Chartered Institute of Marketing have set up this new group to promote the growing relevance of social marketing in society. Don’t get confused – social marketing doesn’t mean blogging. It means marketing issues that are important for the social good. This group’s already been a big hit with many members joining up, and sparking interest in online marketing news forums.

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Tagged as: Campaigns, Careers, Research, Social marketing

Marketing – smart recruitment or not?

Posted in Careers
Mar 09 2010
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Hi there!

We are well and truly into autumn now and it’s still dark at 5.30am now so harder to get out of bed in the mornings! But life is ticking along here down under.

For today’s update I thought I would give you an insight into the marketing industry here in Brisbane at the moment.

Marketing – smart recruitment or not?
On a marketing front things are slowly picking up work and employment wise but it is still proving a difficult nut to crack for marketing peeps out of work especially for those with many years of experience. It’s very much an employer’s market which is great for employers but not for people trying to get jobs. I would imagine it is the same in London?

Many people that I know are actually taking lower level jobs simply to pay the bills and what this is producing is very happy employers but not necessarily employees! Why you may ask…well my theory is they figure that they can get someone completely over qualified for a position which means they are not only filling the position but are then hiring someone that they can tap into for their higher level expertise, all for the grand cost of a lower level salary.

Read on…

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Tagged as: Careers, Zoe Gell

Business knows it needs to use social media – it doesn’t yet know how

Posted in Careers, Research, Twitter by Stephanie
Mar 08 2010
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Going by the results of a recent B2B study, businesses are beginning to understand the power of social marketing. Facebook, Twitter, LinkedIn and many other blogging forums are used by business to tune in to what customers are saying about their products. The study revealed that although 63% of marketers find social marketing of interest, they don’t fully understand how it could help their business, so don’t have a social media strategy in place.
 
Examples in the press have shown that some businesses such as restaurants are using Twitter. If there have been complaints ‘tweeted’, they can quickly contact that individual and try and correct the problem. This is a direct way to interact with customers and may help to retain customers that would otherwise have been lost.
 
It’s difficult to think of a faster way to hear about what your customers are saying than via Twitter, blogs and online forums. So, is your company embracing social media? It’s important that it does – going by this study it’s not a fad it’s here to stay. Does your company have a social media strategy? Register your comments to let us know.
 
 

 

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Tagged as: Careers, Research, Twitter

Australian market recovery

Posted in Careers, Marketing in tough times
Mar 02 2010
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Hi again,

Well what a weekend it has been. I went to the coast up to Bunderburg and my husband and I got caught in all the Tsunami warnings for South East Queensland. So on the way home we drove inland and discovered some tiny towns that we never even knew existed such as Goomeri – the winner of the ‘neatest town’ award, Ban Ban Springs which I got excited about and then discovered there were no springs, and Nanago which was a very small country town and made me feel like I was really in the outback!

The latest news in Australia hot off the press at the moment is that Kmart has decided it wants to go against tradition and open on Anzac Day which is a memorial day that Aussies take very seriously over here – so there is a public outcry at the moment. It will be interesting to see how it affects their brand in the long term.


Australian market recovery
Things are looking up here in Australia economy wise with Reserve Bank Governor Glenn Stevens recently reporting that Australia’s economy is stronger after the GFC which is very positive – see the article for more details.  In addition Stephen Long of ABC News recently reported that Australia is showing encouraging signs of economic strength, with new figures showing a 5.5 per cent increase in new business investment in the final quarter of last year. See link. At the end of his article Long remarks that the Reserve Bank is worried that Australia is entering a new economic upturn with spare capacity.

 
Bye for now! Zoe Gell
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Tagged as: Careers, Zoe Gell

Will you be at Women in Marketing 2010?

Posted in Careers, Events, Studying, Women in Marketing by Stephanie
Feb 23 2010
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The venue for Women in Marketing

In just one weeks time, the fifth annual Women in Marketing event will be taking place. Have you booked your place yet? This year, the date for your diary is Wednesday 3 March, and the focus is Digital.
 
 You will hear from knowledgeable experts, including Sarah Speake, Head of Sales and Marketing at Google, on The Future of Search, and Tiffany Arntson from The Future Laboratory, discussing the female web and Womenomics. Plus find out more about the JWTwitterclock and hear about trends in mobile marketing from Tracey Isacke at O2
This years’ event will be taking place in the heart of London’s West End 76 Portland Place. With outstanding facilities, this venue and the exciting programme of speakers, make this event a must in any marketers’ diary. Plus get 3 hours CPD in the process. Book your place today - see you there.
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Tagged as: Careers, Events, Students, Studying, women in marketing

One year of living down under.

Posted in Careers by zoemichelle
Feb 19 2010
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Hi again,
I recently celebrated being in Australia for one year! Time has gone so fast. The Australian Immigration agency didn’t forget as I got a nice big wad of paper from them to complete within the next couple of months – then after that I will be on my way to becoming a fully fledged Aussie!
 
It hasn’t been an easy ride
Looking back over the last 12 months, making the move from London to Brisbane it hasn’t been as easy as we thought it would be. We arrived when the economy had taken a dive and finding jobs wasn’t that easy. We thought we would make friends easily and it took a while. I thought the marketing industry would be the same as in the UK and it wasn’t so I have had to play catch up in the last 12 months!

Read on…

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Tagged as: Careers, Zoe Gell

New year, new start?

Posted in Careers by zoemichelle
Jan 13 2010
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Hi, I hope you all had a happy Christmas and New Year! I heard it has been very cold which seems weird to me sat here in a summer dress – sorry!

Glad to inform you I now have air conditioning and no hole in my ceiling. So I am very grateful for that since it was reported by the Bureau of Meteorology today  that  Australia had the second warmest year on record in 2009. Read on…

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Tagged as: Careers

Deck the shops with wish lists and scanning tra la la la la….

Posted in Careers by CIM GLR
Dec 17 2009
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dsc_0673-smallerHi from Brisbane.

Well, we finally got our air conditioning put in, but can you believe two of the guys that installed it fell through the ceiling!!

It was very similar to an RACQ Insurance advertisement going around here but believe me very real!! So as a result we are now waiting for the plasterer to come and fix our hole so still don’t have air conditioning and it’s 36 celcius today!!!

So how is your Christmas shopping going? I’ve done mine now phew! So now I am ready for the silly season to begin. Read on…

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Tagged as: Careers