CIM GLR » Campaigns

Viral marketing at it’s best

Stephanie — Thu, 06 May 2010 09:38:34 +0000

With the new John Lewis advert making a noise around the viral networks, it’s got to be every marketers’ dream. Create an advert, and then get free coverage as news sites and all sorts of social networking sites post it and talk about it. Perfect!

For those of you who haven’t yet seen it, it’s worth taking a look.

So, what makes this a good advert? And how has John Lewis managed to hit the nail on the head? One idea is because we can all relate to it. Whether you’re in the older generation and can appreciate each life-stage the advert takes us through. Or whether you’re in your mid thirties and setting out on the path to growing up, getting married, having children. There’s just something for everyone and this could be why this advert works, and how it’s received over 250,000 hits on You Tube to date.

But, as they say, the proof of the pudding is in the eating, so let’s see the difference it makes to sales in their next report to prove its actual success.

Have you see any other adverts that have taken the nation by storm? Let us know by posting your comments.

New social marketing interest group is launched.

Stephanie — Fri, 26 Mar 2010 15:11:30 +0000

The latest Shape the Agenda paper on social marketing

Have you seen details of the new Social Marketing Interest Group? The Chartered Institute of Marketing have set up this new group to promote the growing relevance of social marketing in society. Don’t get confused – social marketing doesn’t mean blogging. It means marketing issues that are important for the social good. This group’s already been a big hit with many members joining up, and sparking interest in online marketing news forums.

Social marketing has a huge influence on encouraging opinions on all kinds of issues such as promoting healthier lifestyles, pro-environmental behaviours and reducing social inequalities.Join up and you’ll be able to take part in discussions that’ll raise the profile of social marketing. You’ll also learn a thing or two about its power to influence social opinions which is always useful whichever sector you’re in.

Public awareness campaigns are alive and kicking

Mocky — Mon, 22 Dec 2008 12:33:28 +0000

Mocky Khan

Case studies are great. They tell you so much in such a short space. I think the Together Campaign launched at Romford Dog Track is a good example of what marketing is all about. It’s practical (free pooper scoopers on offer), well researched (surveys, focus groups) and it even includes a roadshow. And there’s more on the way like events, web work, print ads, internal communications … the works. Even better it’s for a good cause. – improving the local community. But what’s really exciting is that this campaign isn’t for a large corporation, it’s for a local council. It just proves how powerful marketing can be. How quickly it can change and how flexible it is. It can get directly to people and change their thinking. The campaign was developed by one of our own members. So congrats to Dominic Ridley-Moy

What do you think? Have you seen anything amazing lately? Have any of you come into contact with this campaign? Speak your mind