With the new John Lewis advert making a noise around the viral networks, it’s got to be every marketers’ dream. Create an advert, and then get free coverage as news sites and all sorts of social networking sites post it and talk about it. Perfect!
For those of you who haven’t yet seen it, it’s worth taking a look.
So, what makes this a good advert? And how has John Lewis managed to hit the nail on the head? One idea is because we can all relate to it. Whether you’re in the older generation and can appreciate each life-stage the advert takes us through. Or whether you’re in your mid thirties and setting out on the path to growing up, getting married, having children. There’s just something for everyone and this could be why this advert works, and how it’s received over 250,000 hits on You Tube to date.
But, as they say, the proof of the pudding is in the eating, so let’s see the difference it makes to sales in their next report to prove its actual success.
Have you see any other adverts that have taken the nation by storm? Let us know by posting your comments.
January 28, 2012
A word from Phil Preston – The printed world needs your support
by CIM GLR
in Advertising, Chairman's comment
Pretty soon there’ll be too many trees
As you probably know by now, before arriving on planet CIM I lived in the world of newspapers. I left 3 years ago at a time when both national and regional titles were suffering a devastating slump in advertising revenues and I don’t think things have changed much since.
Of course it’s not just the state of the economy that is forcing many companies to retrench. The impact of digital on virtually everything is really challenging the norm – just ask Kodak, HMV and Waterstones (with or without an apostrophe) about it.
I guess you could say this is the inevitable result of progress, but at the risk of being called a Luddite, I’m pretty sad about the demise of newspapers. The great thing about reading a newspaper, magazine and indeed a book, is that it forces you to take time out.
It’s difficult to multi-task while reading (being a man I find this difficult most of the time) and anyway we all need a bit of time to ourselves to relax with a coffee and a good read.
So take my advice, put down that tablet, smartphone and laptop and pick up a paper. Switch-off, disconnect and resist the temptation to check your emails or tweet about what you had for breakfast and read a book (a real one, not a Kindle).
The printed word needs your support like never before – without newspapers, magazines or books I think the world would be a sadder place. And we’d be overrun by too many trees.
{ 0 comments }