London marketers - news for marketing in London - Part 2

A word from Phil Preston: The printed world needs your support

Book the Women in Marketing Conference,
20 March

Social Media Benchmark: results and panel debate in London, 15 February

What's new in marketing law? New CIM paper launches in London on 21 February

Good luck to London Marketing Excellence Award finalists

Win a pair of Polaroid 3D Glasses

January 4, 2012

Marketing and Sales fusion? paper launched in London

The Chartered Institute of Marketing is predicting the demise of separate marketing and sales departments within the next ten years in it latest paper, ‘Marketing and Sales fusion?’ The paper takes the Institute’s centenary year as a motivation to reflect on the history of marketing and sales, and to consider the future direction of both [...]

December 19, 2011

What’s happened to brand Britain?

As Britain slides down the rankings from position 10 to 13 in the Future Brand’s Country Brand Index, a global study of country brands, it shows how factors such as economic problems and unrest have a negative affect on a country’s brand. It’s not surprising. One minute Britain is basking in the pageantry of the [...]

December 5, 2011

A word from Phil Preston

Can you feel the love? I’ve been feeling a lot of love just lately – for some of the fantastic ‘social marketing’ being accomplished in both the public and private sectors. Corporate Social Responsibility, or CSR to its friends, has been the subject of two recent CIM conferences, the first put together by the Finance [...]

December 5, 2011

The new Marketing Expert website

There’s a new member service launched this month from the Institute, Marketing Expert. In this excellent resource hub, you can explore a range of tools, templates and marketing guidance in a quick, easy to use format. Take a look at the website where you can find the answers to your questions on a wide range [...]

December 2, 2011

Win a Green & Black’s chocolate hamper

Thanks to Green & Black’s Direct this month, one lucky member will win a Green & Black’s Chocolate Lovers Hamper. Packed full of mouth-watering delights including their Chocolate Conversations varieties and the best selling Miniature Bar Collection, it’s the ultimate indulgence. Also included are four of Green & Black’s organic chocolate bars, White to Dark chocolate [...]

December 1, 2011

Inspiring event in East London hailed a success

In front of over 100 attendees, the London region launched its first East London event last week, the hugely successful Marketing and the 2012 Games Conference. It was fantastic to see London members at the conference getting involved by tweeting throughout the event – take a look at #CIMgamesconf. And it was a great forum [...]

December 1, 2011

London’s Sarah Pollard wins Hotel Chocolat luxury hamper

Congratulations to London’s Sarah Pollard, Senior Marketing Manager for FirstAssist Legal Expenses Insurance Limited who won last month’s prize draw. Sarah wins the fantastic Hotel Chocolat luxury hamper, which we’re sure will come in handy for the festive season!

November 26, 2011

Does ‘Made In’ carry weight when consumers are making buying decisions?

John Lewis is using ‘Made in UK’ on over 4,000 products as part of their Corporate Social Responsibility programme. So I’d like to know if London members think that ‘Made In’ is relevant to today’s consumers. My opinion is that it works for certain countries. Switzerland is synonymous with fine timepieces, Germany highly regarded for [...]

November 25, 2011

Taxes, President visits, strikes and event announcements: lots going on down under at the moment

It’s been an interesting couple of months here in Australia. Talk about a PR nightmare – Qantas had a lot of bad worldwide press with their staff striking and then the issue escalated when CEO Alan Joyce grounded the Qantas Fleet until the matter was resolved affecting tens of thousands of passengers world wide. Australia [...]

November 23, 2011

Awards Creator, Ade Onilude, tells us about her inspiration for Women in Marketing

We caught up with Women in Marketing Awards Creator, Ade Onilude, at The Women in Marketing Awards ceremony. Hear what Ade had to say about her inspiration for the Awards. You can also view the entire Awards video wall, and save the date for the Women in Marketing Conference 2012: Global Marketing in March 2012. [...]

November 23, 2011

Marketing and sales fusion? The latest paper from the Institute to be launched in central London

30 November 2011 8:30 LCCI, Queen Street, EC4 £15 for CIM members £25 for guests and students What’s it all about? A century ago a group of sales managers met in London and formed the Sales Managers’ Association, which eventually became The Chartered Institute of Marketing. This paper suggests that the time has come for [...]

November 21, 2011

Coach and change a life

Those spare hours every month. What do you do? Shopping, cleaning, or becoming a volunteer career development coach and changing the life of a person who is long-term unemployed? We all know how devastating unemployment can be for an individual, their family and local communities. People who have been looking for work for a long [...]

November 18, 2011

Vote in the Board of Trustees elections by 16 December

Elections are still a top focus November will see the elections for the Board of Trustees (BoT) and we’re encouraging you to get involved and vote for the candidate who you think fits the bill. The deadline for voting is 16 December 2011. What’s the role of the Board of Trustees? The BoT is the [...]

November 17, 2011

Women for Women International film with Annie Lennox

The Women in Marketing Awards and Events supports the charity Women for Women International. This film was first shown at The Chartered Institute of Marketing’s Women in Marketing Awards ceremony on 3 November 2011. In this film, supporters including Annie Lennox, Todd Fisher and Joan Burstein speak about Women for Women International’s work and explain [...]

November 16, 2011

From brand strategy to customer experience: the challenge for marketing leaders

I recently had the pleasure of speaking to a meeting of the London region of the CIM, sharing the platform with Anthony Thomson, chairman of Metro Bank. My theme for the evening was marketing’s readiness to lead change and develop powerful customer experiences. After 8 years as CMO of Hilton International, striving to transform that [...]

November 4, 2011

A word from Phil Preston

Paid, Earned and Owned I remember the days when media planning was relatively simple. Press, outdoor, radio, TV and other Above-The-Line media would dominate any marketing communications plan with a bit of PR thrown in for good measure. Today’s marketer now has to struggle with a plethora of digital channels as well so it has [...]

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