From February 2010, members will be able to study for the Professional Certificate in Marketing and the Professional Diploma in Marketing using new interactive tutorials and live virtual classroom sessions. There’ll be no need to travel to a classroom. It’s a flexible, remote way of learning that’s perfect for people with tight schedules and an interest in using the latest digital tools. Find out more from the CIM Academy Team.
Zoe Gell
The social media scene in Brisbane is rife with Facebook, MySpace and Twitter groups to join and get involved with and jobs are also advertised this way. In fact I read when I first arrived into Brisbane that it is the Facebook capital of Australia, and more recently a survey by Scientific American Mind revealed that Australians rank 17th in a worldwide study of top social networking users.
Digital Marketing in Australia
Australia is really embracing the digital age especially where marketing is concerned, with many companies now expecting to see digital resumes with examples of work in the marketing arena as well as candidates with their own websites and wacky ideas about how to get themselves noticed. Read on…
Don’t forget to take part in The Institute’s Marketing Trends Survey. T he study is being undertaken amongst The Institute’s UK members and other professional marketers, and covers a number of issues, including the current economic climate, the impact of the recession, views on the Government’s engagement with businesses and how marketing spend is changing.
Oct
16
2009
Katharine Wilson looks at mentoring.
Talking about your ‘career’ always makes it sound terribly grown-up; like you’ve thought everything through and have a long term plan about what you want to do and where you want to go.
I don’t think I’ve ever had a career plan. I couldn’t say that it was my explicit intention to work in marketing when I left university with a degree in American Studies. Like many people, it was more luck than judgement that I fell into marketing as a result of a natural evolution of roles; starting with my first job working for a publishing and events company. Read on…
Zoe Gell
Hello again from sunny Brisbane. It’s been all go here – dust storms for starters!! It was like the Sahara here for a while….
I have to say I am actually missing the cooler London weather, the heat here is starting to really drive me crazy and my husband has been consulting numerous air conditioning companies to sort some out for our house – but as of yet can’t decide which to go for, so in the mean time I am frying like a proper English breakfast!
So last time I was telling you how I had packed up, left my lovely marcomms job and moved my life down under to Brisbane. I thought it would be so easy to breeze into a new marketing job but as I soon discovered I couldn’t have arrived at a worse time.
The recruitment consultancy I registered with at the time said had I arrived six months earlier I would have been fighting off employers with a stick! Read on…
From Zoe Gell
This blog is dedicated to the memory of Philip O’Brien who recently passed away. He worked tirelessly for the GLR on their mentoring programme and gave me the idea of writing this blog.
I’m in Brisbane, Queensland, Australia. How on earth did that happen?
I was very happy living and and working in London. Then I met my blonde-haired blue-eyed, sweep-me-off-my feet guy! He just happened to be Australian and he took me to Norway and proposed with a nice sparkly ring. We’ve been married for nearly three years! Read on…
Andrew Whalley
A good mentor can make a great difference in someone’s life. A good mentor helps, guides, shares knowledge, and enjoys doing it. Mentoring, when done right, benefits both the mentor and the mentee. If you have the chance to mentor someone, congratulations, and read on to see how you can mentor effectively. So states one website I looked at when I was deciding to become a CIM mentor, nothing like a little pressure then! Little did I know I’d then be asked to write about it too! Read on…
Nicola Austin
Recently some colleagues of mine had the unexpected honour of a phone-call from the Harvard Business Review asking if they would submit an article. Why? Well, it turns out that their approach to understanding the post-recession consumer is something of a rarity. Read on…
Marc Duke
Don’t panic this is not a post about sustainability or recycling but rather on some of my musings on pitch ethics based on personal experience. Having been a consultant for the last seven and a half years, I rarely find myself in straight pitch situations, I have found myself on the selection panel a fair few times or reviewing proposals for work as well, so not sure if I am the best man to comment, but here goes. Read on…
No one said the recession would be easy. Cost cutting is a fact of life and so are procurement departments. Scrutiny has never been more fashionable. The sooner marketers accept that and use what they already know about building relationships to improve communication and processes, the better. After all, many businesses won’t consider purchasing marketing services without involving a procurement team. But don’t let that worry you. A recent article in The Marketer puts it all in perspective.