Comments for CIM GLR http://www.greaterlondon-cim.co.uk/blog Wed, 04 Mar 2009 11:27:04 +0000 http://wordpress.org/?v=2.9.2 hourly 1 Comment on Reasons to be cheerful by Eting http://www.greaterlondon-cim.co.uk/blog/2009/03/reasons-to-be-cheerfulpart-1/comment-page-1/#comment-18 Eting Wed, 04 Mar 2009 11:27:04 +0000 http://www.greaterlondon-cim.co.uk/blog/?p=86#comment-18 I know what you mean Steve, I think a positive attitude is needed I know what you mean Steve, I think a positive attitude is needed

]]> Comment on Twitter yea not by Marc Duke http://www.greaterlondon-cim.co.uk/blog/2009/02/twitter-yea-not/comment-page-1/#comment-12 Marc Duke Thu, 12 Feb 2009 11:54:01 +0000 http://www.greaterlondon-cim.co.uk/blog/?p=68#comment-12 Twitter is a IM type application where you are limited to 140 characters per message see www.twitter.com Its popularity has grown hugely in recent months/weeks. Stephen Fry mentioned it on Jonathan Ross's show and it is used by a lot of marketing professionals. AR = Analyst Relations. Its a form of relationship marketing in the technology sector and I specialise in it. It is based around working with Industry Analysts that influencer customer purchasing decisions. Hope that helps. Marc Twitter is a IM type application where you are limited to 140 characters per message see http://www.twitter.com Its popularity has grown hugely in recent months/weeks. Stephen Fry mentioned it on Jonathan Ross’s show and it is used by a lot of marketing professionals.

AR = Analyst Relations. Its a form of relationship marketing in the technology sector and I specialise in it. It is based around working with Industry Analysts that influencer customer purchasing decisions.

Hope that helps.

Marc

]]> Comment on Twitter yea not by Eting http://www.greaterlondon-cim.co.uk/blog/2009/02/twitter-yea-not/comment-page-1/#comment-11 Eting Thu, 12 Feb 2009 10:52:34 +0000 http://www.greaterlondon-cim.co.uk/blog/?p=68#comment-11 I'm not really up to speed on this Twitter thing, also what is an AR I’m not really up to speed on this Twitter thing, also what is an AR

]]> Comment on Help your agency work harder by Marc Duke http://www.greaterlondon-cim.co.uk/blog/2009/01/help-your-agency-work-harder/comment-page-1/#comment-10 Marc Duke Thu, 05 Feb 2009 14:38:48 +0000 http://www.greaterlondon-cim.co.uk/blog/?p=44#comment-10 That is true, but the agency also needs to leave the client with the feeling that they are competent and capable in delivering the results. That is true, but the agency also needs to leave the client with the feeling that they are competent and capable in delivering the results.

]]> Comment on Help your agency work harder by Polly http://www.greaterlondon-cim.co.uk/blog/2009/01/help-your-agency-work-harder/comment-page-1/#comment-9 Polly Thu, 05 Feb 2009 10:28:29 +0000 http://www.greaterlondon-cim.co.uk/blog/?p=44#comment-9 I guess its down to the client to specify the results they are looking for, and then measure it I guess its down to the client to specify the results they are looking for, and then measure it

]]> Comment on Career success – whatever the weather. by Polly http://www.greaterlondon-cim.co.uk/blog/2008/12/career-success-%e2%80%93-whatever-the-weather/comment-page-1/#comment-8 Polly Thu, 05 Feb 2009 10:26:12 +0000 http://www.greaterlondon-cim.co.uk/blog/?p=20#comment-8 My advice would be "don't beat yourself up into a recession" My advice would be “don’t beat yourself up into a recession”

]]> Comment on How chilling out can help you pass exams. by Steve Revill http://www.greaterlondon-cim.co.uk/blog/2008/12/how-chilling-out-can-help-you-pass-exams/comment-page-1/#comment-5 Steve Revill Wed, 07 Jan 2009 16:08:34 +0000 http://www.greaterlondon-cim.co.uk/blog/?p=6#comment-5 I couldn't agree more- plenty of breaks and milestones to help break up the study and reward yourself with something different. A walk round the block, an episode of your favourite soap or even a chat to a friend on the phone about something (anything) other than Marketing will help you feel refreshed. Being stressed and worried about it is good- to a point- as it means you want it. It must be important to you. Like Jon says, remind yourself why you want it so bad and visualise how you're going to celebrate. I couldn’t agree more- plenty of breaks and milestones to help break up the study and reward yourself with something different. A walk round the block, an episode of your favourite soap or even a chat to a friend on the phone about something (anything) other than Marketing will help you feel refreshed.

Being stressed and worried about it is good- to a point- as it means you want it. It must be important to you. Like Jon says, remind yourself why you want it so bad and visualise how you’re going to celebrate.

]]> Comment on Public awareness campaigns are alive and kicking by Steve Revill http://www.greaterlondon-cim.co.uk/blog/2008/12/public-awareness-campaigns-are-alive-and-kicking/comment-page-1/#comment-4 Steve Revill Wed, 07 Jan 2009 16:03:08 +0000 http://www.greaterlondon-cim.co.uk/blog/?p=9#comment-4 Have I seen anything amazing lately? I love the Natural Confectionary Company's recent campaign- selling the benefits of natural ingredients in kids sweets in these health-conscious times was the challenge. Bring on the trumpets was the answer! Personally, I think this works at both "influencer" (kids who want sweets)and "decision maker" (parents who buy them) levels in the family Decision Making Unit. The ads are bizarre, engaging yet full of fun, which made me connect with the brand- even at Sky+ 30x speed. The fun TV ads are backed up online by "Fun Stuff" on their website (see http://www.naturalconfectionery.co.uk/). Great for engaging the kids with some fantastic online content. See here for further details: http://www.brandrepublic.com/News/839937/Natural-Confectionery-makes-UK-TV-debut-Fallon/ Have I seen anything amazing lately?

I love the Natural Confectionary Company’s recent campaign- selling the benefits of natural ingredients in kids sweets in these health-conscious times was the challenge. Bring on the trumpets was the answer!

Personally, I think this works at both “influencer” (kids who want sweets)and “decision maker” (parents who buy them) levels in the family Decision Making Unit. The ads are bizarre, engaging yet full of fun, which made me connect with the brand- even at Sky+ 30x speed.

The fun TV ads are backed up online by “Fun Stuff” on their website (see http://www.naturalconfectionery.co.uk/). Great for engaging the kids with some fantastic online content.

See here for further details: http://www.brandrepublic.com/News/839937/Natural-Confectionery-makes-UK-TV-debut-Fallon/

]]> Comment on Public awareness campaigns are alive and kicking by Steve Revill http://www.greaterlondon-cim.co.uk/blog/2008/12/public-awareness-campaigns-are-alive-and-kicking/comment-page-1/#comment-3 Steve Revill Wed, 07 Jan 2009 15:48:45 +0000 http://www.greaterlondon-cim.co.uk/blog/?p=9#comment-3 Sounds like a great campaign, and acts as a great "how to" for securing marketing budget in these testing times. The best way to secure marketing budget is to demonstrate the value that the work generates (and is therefore at stake if the budget is removed). With this campaign, this has been defined well up front with a baseline and follow-up survey to measure changes in perceived quality of life in the borough. Sounds like a great campaign, and acts as a great “how to” for securing marketing budget in these testing times. The best way to secure marketing budget is to demonstrate the value that the work generates (and is therefore at stake if the budget is removed). With this campaign, this has been defined well up front with a baseline and follow-up survey to measure changes in perceived quality of life in the borough.

]]> Comment on How chilling out can help you pass exams. by Polly http://www.greaterlondon-cim.co.uk/blog/2008/12/how-chilling-out-can-help-you-pass-exams/comment-page-1/#comment-2 Polly Mon, 22 Dec 2008 12:43:21 +0000 http://www.greaterlondon-cim.co.uk/blog/?p=6#comment-2 Thanks Jon, these are really great tips. I always schedule 15 minute breaks for every hour of study, and I stick to it. Thanks Jon, these are really great tips. I always schedule 15 minute breaks for every hour of study, and I stick to it.

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