Hello from Brisbane.
I guess you have all seen the newly launched iPad now. Whilst it has got a kicking from the geeks, the marketing for it and build up has been great and the pricing is reasonable so I think there will be a storm when they are released for sale over here. I am trying to convince my husband to let me get one!!
Social Media – good use of time?
I have been thinking about social media a lot this week so thought I would base my blog on it this week. I recently sat down and worked out all the different social media platforms I am involved in whether it is for research, writing or just for fun. It’s a fair bit – well I think so!
How much is too much?
I am sure some of you are involved in more, but I am registered on: Facebook, Twitter and LinkedIn. Then as well as that I obviously write this blog, I have another one that I write on my website as well as my millions of Google alerts, and it all adds up to quite a lot of time which (my husband would disagree) is worth it!
I am obsessed with Tweet Deck and each time my desktop tweets I get very excited and want to see what the latest news is with Apple or what’s going on in the world.
Is that a bad thing?
A friend of mine in Birmingham, UK recently campaigned on facebook to see if people could spend a whole 24 hours without using Facebook or Twitter. I crashed and burned unfortunately.
Zoe Gell
The social media scene in Brisbane is rife with Facebook, MySpace and Twitter groups to join and get involved with and jobs are also advertised this way. In fact I read when I first arrived into Brisbane that it is the Facebook capital of Australia, and more recently a survey by Scientific American Mind revealed that Australians rank 17th in a worldwide study of top social networking users.
Digital Marketing in Australia
Australia is really embracing the digital age especially where marketing is concerned, with many companies now expecting to see digital resumes with examples of work in the marketing arena as well as candidates with their own websites and wacky ideas about how to get themselves noticed. Read on…
My thanks to Dominic Pannel of Hill & Knowlton for introducing me to Twitter. Having been slow to the blogsphere, I guess I was somewhat slow to this fab Web 2.0 application. This tool, and I am sure there are others, clearly provides a new dimension to AR, but one thing I am mindful of, is that nothing replaces investing in professional analyst relationships and getting a clear understanding of exactly what each analyst is after and more importantly what they are not. Might be an obvious point but I have always been a big believer that while technology is an enabler/enhancer of relationships it will never replace the human element which great AR professionals are valued most for.