No one said the recession would be easy. Cost cutting is a fact of life and so are procurement departments. Scrutiny has never been more fashionable. The sooner marketers accept that and use what they already know about building relationships to improve communication and processes, the better. After all, many businesses won’t consider purchasing marketing services without involving a procurement team. But don’t let that worry you. A recent article in The Marketer puts it all in perspective.
Marc Duke
No sweat? No, this is nothing to do with a New Year’s resolutions about getting fit. Instead, it’s a serious question about assets, that is marketing assets. The killer question is: are you sweating your assets enough? I am no accountant, but what I do know is we are in a recession and every penny has to count (it needs to in boom time too, but the focus is never as great when everyone is feeling positive). As an independent consultant involved in technology marketing communications, I get involved in loads of interesting situations. I have to deliver value or I have lost the client and the revenue. Read on…