Women in Marketing

January 5, 2012

Book the Women in Marketing Conference, 20 March

by CIM GLR

in Events, Women in Marketing

The Women in Marketing events are always popular and regularly sell out. Women in Marketing 2012: Global Marketing will deliver three hours of top quality presentations from leading experts from the world of international marketing.

Chaired this year by former Head of Marketing at the BBC and CEO of Fallon London, Gail Gallie, the event promises to be lively and informative for everyone attending.

At this year’s event, you’ll hear from:

  • Allyson Stewart Allen, Director, International Marketing Partners, – Marketing to America
  • Henrietta De Souza, Head of  Consumer Insight, HSBC – Chinese consumers’ spending habits and economic growth
  • Kamini Banga, Consultant and author of The 86% Solution – India and Greenfield Technology
  • Kate Robertson, Chair of EuroRSCG and Co-founder of One Young World, – About One Young World

Find out more and book at www.wimconference.co.uk

Survey on Marketing to Women – and win champagne

The event is supported this year by Christina Ioannidis, CEO and Founder of Aquitude, a leading integrated communications agency. As part of her work with Aquitude, Christina has launched The Purl Influencer Panel, which gives brands competitive insight into consumer trends and attitudes through the female lens. Christina is inviting London members to complete her survey, and for taking part you’ll be entered into a prize draw to win a bottle of champagne!

“Women drive the world economy. Globally they control about $20 trillion in annual consumer spending… Women represent a growth market bigger than China and India combined: more than twice as big, in fact.” Harvard Business Review, 2009

However, over 91% of women state they are misunderstood by Marketers.

  • What is behind this dissatisfaction?
  • Which brands are perceived to be marketing to women effectively? Which are not?
  • How can the marketing profession address challenges in targeting this growing market?

In this survey, Aquitude aims to uncover how marketers are embracing this new growth market – both as consumers and, also, as marketing practitioners.

Please do take the time to answer 8 questions which will take about 5 minutes to complete!  All respondents will be placed in a draw to win a bottle of Champagne.

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November 23, 2011

Awards Creator, Ade Onilude, tells us about her inspiration for Women in Marketing

by Stephanie

in Events, London calling, Women in Marketing, Women in Marketing Awards

We caught up with Women in Marketing Awards Creator, Ade Onilude, at The Women in Marketing Awards ceremony. Hear what Ade had to say about her inspiration for the Awards.

You can also view the entire Awards video wall, and save the date for the Women in Marketing Conference 2012: Global Marketing in March 2012.

 

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November 17, 2011

Women for Women International film with Annie Lennox

by Stephanie

in Charity partners, Events, Women in Marketing, Women in Marketing Awards

The Women in Marketing Awards and Events supports the charity Women for Women International.

This film was first shown at The Chartered Institute of Marketing’s Women in Marketing Awards ceremony on 3 November 2011.

In this film, supporters including Annie Lennox, Todd Fisher and Joan Burstein speak about Women for Women International’s work and explain why they support the organisation.

Find out how to sponsor a Woman and more about the work of Women for Women International.

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August 3, 2011

Interview with business woman, author and broadcaster, Lynne Franks, on this year’s Women in Marketing Awards

by Stephanie

in Events, Women in Marketing, Women in Marketing Awards

Lynne Franks Women in Marketing AwardsWe spoke to Lynne Franks, business woman, author, broadcaster and speaker about this year’s Women in Marketing Awards.

Lynne is kindly offering a range of prizes for the winners and attendees of this year’s Awards, and has given her support to Awards Creator, Ade Onilude, for advice and guidance along the way.

Lynne, tell us, why are you a supporter of the Women in Marketing Awards?
As a business woman, I’m delighted to see such an event tailored towards women in the industry. It’s also great to see men rewarded for their campaigns for women’s products. I’m the Founder of SEED – Sustainable Enterprise and Empowerment Dynamics – which is a provider of women’s learning and coaching programmes on economic empowerment, sustainable business practices and creative leadership. I also run a global on and off-line women’s support network. So an event that empowers women is right up my street and I’m so pleased to support it.

Tell about your women’s business club, B.Hive
I founded B.Hive which was my dream for a different kind of business club where all good marketing women should gather in a feminine space to network and share their stories. We’re the only women’s business club in the country, with locations in Covent Garden, Bristol and Manchester. More women than ever are starting their own businesses, freelancing or taking leadership roles in large companies, so B.Hive is a place for members to have meetings, catch up with emails and hold events in a space that reflects ‘the feminine way of doing business.’

Membership to B.Hive usually costs £25+vat per month, but I’m offering all winners and attendees of the Women in Marketing Awards a month’s free membership.

Plus, the winner of the Best Female Leader in Marketing category will win a one to one session with me, and all the female winners will win a signed copy of my Grow the Modern Woman’s Handbook.

Why should members enter the Women in Marketing Awards?
Well for a start it’s a challenge and there’s nothing I’d like more than a challenge. These Awards are a real opportunity for you to shine and set yourself apart from the competition. Winning or being short listed is a real CV booster, and a great talking point when meeting colleagues and peers at events.

What would be your advice for those entering?
I’d like all entrants to get creative. Put a presentation together that will knock those judges socks off and make sure you stand out from the crowd.

You can’t get more inspiring than that! Enter the Women in Marketing Awards today - entry deadline is 7 September.

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August 1, 2011

Tips and interview with Women in Marketing Award judge, Emma Harris, Sales and Marketing Director, Eurostar

by Stephanie

in Events, Women in Marketing, Women in Marketing Awards

Emma Harris, Sales and Marketing Director, Eurostar and Women in Marketing Award judge.

Emma Harris, Sales and Marketing Director, Eurostar and Women in Marketing Award judge.

We spoke to Emma Harris, Sales and Marketing Director, Eurostar on her role as a judge at this year’s Women in Marketing Awards. Here are her top tips for those thinking of entering this year.

Emma, as a judge, what are you looking for from entrants?
I’m looking for something memorable. Something that stands out. New thinking. I’m looking out for great leadership, excellent delivery or impressive effect. And well written submissions with a clear narrative about what’s been achieved.

What are your three top tips that you’d offer to candidates entering?

  1. Tell a story in your submission
  2. Let your personality come through in your writing
  3. Think about how to make it memorable/have cut through, just like you would a piece of communication

How can entrants make their application stand out to the judges?
By highlighting what is different about their story, what they have done that no-one has done before or since.

Enter the Women in Marketing Awards today – entry deadline is 7 September.

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July 30, 2011

Tips and interview with Women in Marketing Award judge, Anna Bateson, Director of Marketing, YouTube EMEA

by Stephanie

in Events, Women in Marketing, Women in Marketing Awards

Anna Bateson, Director of Marketing YouTube EMEA and Women in Marketing Award judge.

Anna Bateson, Director of Marketing YouTube EMEA and Women in Marketing Award judge.

We spoke to Anna Bateson, Director of Marketing YouTube EMEA on her role as a judge at this year’s Women in Marketing Awards. Here are Anna’s top tips for a successful entry.

Anna, as a Women in Marketing Award judge, what are you looking for from entrants?
In the entries that come in, I’m looking for:

  • Originality
  • Demonstrable results – data and metric
  • Creative execution and telll me, what did you do that was different, and what impact did you deliver?

What are your three top tips that you’d offer to candidates entering?
You need to:

  • Show me why what you did was different?
  • Show me the results – data and metrics are really important
  • Don’t use too many words – remember that a judge is reading a lot of entries.

How can entrants make their application stand out to the judges?
Keep it concise.  If possible use tools that bring your entry to life.  But don’t expect me to visit four different destinations to get a full understanding of your entry.

Enter the Women in Marketing Awards today - entry deadline is 7 September.

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July 28, 2011

Tips and interview with Women in Marketing Award judge, Allyson Stewart-Allen

by Stephanie

in Careers, Events, Women in Marketing, Women in Marketing Awards

Allyson Stewart-Allen, Women in Marketing Awards judge.

Allyson Stewart-Allen, Women in Marketing Awards judge.

We spoke to one of the Women in Marketing Awards judge’s Allyson Stewart-Allen to find out her thoughts on the upcoming awards.

Allyson, please tell us, as a judge, what are you looking for from entrants?
There are there elements that I’m looking for in the entries.

  1. Creativity of approach
  2. Excellence in the execution of their marketing tactics
  3.  That there is clear alignment between the entrants organisation’s strategy and its marketing strategy

What are your three top tips that you’d offer to candidates entering?

  1. The size of your organisation doesn’t matter; what does matter is the excellent thinking that has gone into your Marketing approach.
  2. Don’t be afraid of the numbers – one of the accusations levied against marketers in the UK and around the globe is that we’re shy about proving the impact of our marketing strategies and tactics.  Let’s be more confident in showing the uplift in our brand reputations, our customer loyalty and our returns to our organisations in being predictive of what our publics want.
  3. Have the right mindset.  Complete the application on the basis that you are already a successful marketer (or you wouldn’t be applying in the first place).  Be confident in your abilities as a marketer and a strategist.

How can entrants make their application stand out to the judges?
I’m looking for a clear explanation of the qualitative and/or quantitative impact of their Marketing agenda. You need to be concise, and provide evidence of your claims – testimonials and facts are always helpful.

You can enter the Women in Markeketing Awards today – entry deadline is 7 September.

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July 1, 2011

You could win! Enter the Women in Marketing Awards

by Stephanie

in Careers, Events, Women in Marketing, Women in Marketing Awards

The Women in Marketing Awards are exclusive to the London region and celebrate the outstanding performance of London’s best female marketers. There is a male marketer’s category for men working on women’s product campaigns. Entering these Awards is your opportunity to shine, and showcase your work with the industry.

“Women in Marketing events keep evolving. This year marks a shift towards recognising leadership, thanks to input from, Allyson Stewart Allen. We’ve added a new category for Professional Services, and there is still a category for male marketer – so gentlemen no excuses!”

“It’s been an exciting time for me working closely with Gail Gallie, CEO of Fallon London, who’s been instrumental in recruiting a star line up of judges. So members it’s your turn to shine. Put yourself forward or nominate, it’s going to be a great celebration on the 3rd November. We look forward to receiving your entries by the 7 September – good luck!” Ade Onilude, Awards Creator

Categories

  1. Best Female Leader in Marketing.
  2. Best Female Leader in International Marketing.
  3. Female Fast Track Marketer of the Year.
  4. Best Female Marketer – Private Sector.
  5. Best Female Marketer – Not-for-Profit.
  6. Best Male Marketer for Women’s Campaign.
  7. Best Female Marketer – Professional Services – sponsored by BDO.

Important deadlines

Entry deadline: 7 September 2011
Finalists announced: Early October 2011
Awards ceremony: 3 November 2011.

Visit www.wimawards.co.uk for further details and to enter.

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June 30, 2011

Ade Onilude, Women in Marketing Creator votes for the 7Ps model in the national poll

by Stephanie

in Centenary, Events, Women in Marketing, Women in Marketing Awards

We spoke with Ade Onilude, Chair of CIMCOM group and Swarovski Sales consultant CGB. Ade is also Awards Creator for the Women in Marketing Awards and founder of the Women in Marketing events.

Ade is voting for the 7Ps marketing model, does that get your vote?

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June 1, 2011

The Women in Marketing Awards 2011

by Stephanie

in Careers, Events, Women in Marketing, Women in Marketing Awards

Women in Marketing AwardsThe Women in Marketing Awards are exclusive to the London region and celebrate the outstanding performance of London’s best female marketers, and male marketers working on women’s product campaigns.

Receiving recognition for your hard work brings great satisfaction and boosts your profile, and entering these Awards is your opportunity to shine, and showcase your work with the industry. So send out a clear message that your marketing is exceptional, and get that competitive edge above your peers visit www.wimawards.co.uk and enter today.

The categories – free to enter

  1. Best Female Leader in Marketing
  2. Best Female Leader in International Marketing
  3. Female Fast Track Marketer of the Year
  4.  Best Female Marketer – Private Sector
  5.  Best Female Marketer – Not-for-Profit
  6.  Best Male Marketer for Women’s Campaign
  7. Best Female Marketer – Professional Services – sponsored by BDO

Headline sponsored by KevinAllenPartners and Kraft Foods, this year’s Women in Marketing Awards are judged by a panel of high profile and expert markers including:

  • Gail Gallie, Fallon London
  • Daryl Fielding, Kraft
  • Anna Bateson, YouTube EMEA
  • Emma Harris, Eurostar
  • Helen Kellie, BBC Worldwide
  • Andrew McKinlay, Nokia
  • Allyson Stewart-Allen, International Marketing Partners.

Important deadlines
Entry deadline: 7 September 2011
Finalists announced: Mid October 2011
Awards ceremony: 3 November 2011.

February 24, 2011

Just two week until the Women in Marketing Conference

by Stephanie

in Events, Women in Marketing

Have you booked your ticket for this year’s Women in Marketing Conference?

Focussing on the theme of diversity, you’ll discover tips and insights for building market share and brand loyalty through effective targeting and segmentation. 

You’ll hear from influential speakers on the topics of marketing to Black and Minority Ethnic communities, the Pink Pound, the disabled and mature women. The event will be chaired by former Head of marketing at the BBC and CEO of Fallon London, Gail Gallie.

There’s something for everyone and the event promises to be a lively and informative from start to finish. To top it all, there’s plenty of opportunity to network and socialise with your peers in the stunning venue of The Panoramic near Westminster, which is the London residence of Sir Paul Judge, the President of The Chartered Institute of Marketing.

Ade with Sir Paul Judge, President of The Chartered Institute of Marketing, who will be hosting this year's event at his London residence, The Panoramic.

Let’s hear more from Ade Onilude, Event Organiser: “Women in Marketing Diversity is quite a topical subject this year as there is currently a lot of press coverage about diversity in the board room and the fact that the Government has been quite open about its support for more female representation.”

“At this event, ladies and gentlemen, you’ll be educated and inspired by our top speakers and distinguished guests. It’s a fantastic opportunity to celebrate with wine and canapés the centenary of International Women’s Day and the centenary of The Chartered Institute of Marketing.”

Read more…

January 13, 2011

Book now – top speakers at Women in Marketing Conference

by Stephanie

in Careers, Women in Marketing

Make sure you keep Wednesday 9 March free in your diaries to attend this year’s popular event, Women in Marketing 2011.This year focuses on the theme ‘diversity’ and examines how marketers can build market share and brand loyalty through effective targeting and segmentation. Chaired by former Head of marketing at the BBC and CEO of Fallon London, Gail Gallie, the event promises to be a lively and informative for everyone attending.

You’ll hear from:

  • Kate Robertson, Chair of Eurorscg UK Group – Marketing to Men
  • Zena Martin, Managing Director, Acknowledge Communications – Marketing to BME, the Pink Pound and the disabled
  • Jane Silk, Marketing Director, Mature Marketing.co.uk – Targeting the older woman
  • Maria Andrews, Marketing Communications Director of WOMEN for WOMEN UK.

Read more…

November 8, 2010

Catriona Kempston wins the top London Women in Marketing Award accolade

by Stephanie

in Events, Women in Marketing, Women in Marketing Awards

Winners with sponsor Kevin Allen

Over 130 CIM marketers, guests and important industry peers celebrated the achievements of women in the Greater London Region at the first-ever Women in Marketing Awards.

Held at the celebrity favourite May Fair Hotel, London, the evening was a huge success. With keynote speeches from advertising specialist and sponsor Kevin Allen, Anna Bateson from Google, and Brook supporter Sam Roddick via a video message, there was a real buzz of success and inspiration.

Ade Onilude, Awards Creator, opened the ceremony with a sparkling, inspiring welcome speech and then guests viewed a show-reel from Swarovski showing iconic women from stage and screen, and then Sir Paul Judge, President of the Institute presented each lucky winner with a specially commissioned crystal Swarovski trophy.

The crowning accolade of the night went to Catriona Kempston from Europcar UK Group based near Heathrow, who won the Best female marketer of the year award. The judges felt her clear set of objectives and strategic direction made her the deserving winner.

Short listed candidates Heather Melville, Joanne Nye, Isabella Donnelly and Natalia Fenyoe

Read more…

October 22, 2010

Book tickets for the ultimate London marketing celebration

by Stephanie

in Events, Women in Marketing

Us marketers, we’re a social bunch. That’s why the 3rd November should be ringing many bells. Why? It’s the date of the Women in Marketing Awards ceremony of course!
 
This event is a fantastic opportunity for you to mix with colleagues and peers from the world of marketing, and to experience the May Fair Hotel, a celebrity favourite where Peter Andre and Scary Spice have so recently been photographed by the paparazzi!
Whether or not you’ve entered the Awards it’s the perfect occasion for celebrating success.

There’s already been some great coverage about the event in Marketing Week, take a look. Read more…

October 6, 2010

The Women in Marketing Awards short list is revealed!

The wait it over. Take a look to find out who made the short list for the first-ever Women in Marketing Awards. Being short listed is a fantastic achievement that shows committed to the marketing profession and celebrates high levels of success in marketing campaigns. If you made the short list, it’s time to book [...]

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July 29, 2010

The countdown is on – enter the Women in Marketing Awards by 6 September.

Thinking about entering the Women in Marketing Awards but not quite sure where to start? Well, you’ve got just over a month to put together your entry and it’s simpler than you think.   The judges are looking for quality above quantity, so all you need to do is prepare around 750 words describing your [...]

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