CIM GLR » Events

PR workshop, small business marketing video

Stephanie — Fri, 10 Sep 2010 09:28:46 +0000

Here’s the last in the series of the Small Business Market Interest Group events.

PR workshop, small business marketing from Mark Ganellin on Vimeo.

Impressive PR, presented by Gabrielle of Gabrielle Shaw Communications, highlights the importance to small businesses of producing creative communications campaigns that ‘punch above their weight.’ To compete amongst the larger corporates, small businesses need to deliver a memorable consumer experience, and this video will show you how.

Changing from product to service marketing strategy, small business marketing video

Stephanie — Thu, 09 Sep 2010 09:22:40 +0000

Here’s the second in a series of three of the Small Business Market Interest Group events.

Changing from product to service marketing, presented by Liz Love, MD of Z-Card, reveals the importance of marketing to small business to drive awareness and sales opportunities.

Changing from product to service marketing strategy, small business marketing from Mark Ganellin on Vimeo.

Focusing on pocket-media specialists Z-Card, you’ll see how a simple idea created an internationally successful small business.

Small business marketing video

Stephanie — Wed, 08 Sep 2010 13:19:17 +0000

Here’s the first in a series of three of the Small Business Market Interest Group events.

Small Business Marketing, presented by Mark Batchelor will demonstrate how a marketer in a small business with a small budget, doesn’t have to mean small thinking.

Small Business marketing from Mark Ganellin on Vimeo.

Although small businesses can have the challenge of smaller budgets, you’ll see how they are open to a huge wealth of opportunities in the market place, and have key benefits above bigger corporates. You’ll learn how with digital developments and the popularity of smart technologies, small businesses are finding they can communicate and react a lot quicker to comments from social media forums, as they can’t hide behind corporate red tape.

The countdown is on – enter the Women in Marketing Awards by 6 September.

Stephanie — Thu, 29 Jul 2010 08:35:54 +0000

Thinking about entering the Women in Marketing Awards but not quite sure where to start? Well, you’ve got just over a month to put together your entry and it’s simpler than you think.

The judges are looking for quality above quantity, so all you need to do is prepare around 750 words describing your marketing campaign and why it makes you a winner. Then, back up your application with supporting evidence such as brochures and images.

These hints and tips will help you:

Cover all of the entry criteria to give the judges a full picture of your campaign
Provide a separate application for each category – you can enter as many as you wish!
Stand out from the crowd and get creative!
Include testimonials and feedback as part of your supporting material
Submit your entry online, don’t send separate hard copies

For the latest information, details about the categories and to enter, visit www.wimawards.co.uk

You can also visit the Women in Marketing pages on Facebook, Twitter and Linked In to keep up with the latest news.

Making sense of digital marketing

Stephanie — Wed, 14 Jul 2010 15:26:13 +0000

Volunteers in the East of England region hosted The 4th Cambridge Digital Marketing Conference to explore what matters and what distracts in the world of digital marketing.

It covered everything digital; from mobile phone and smart technology, to social media and search. There wasn’t a stone left unturned.

When examining social media, a key message is the volume of online users of social networks. Mark Cook of Further Group talked about speed of change; quoting the much used statistic that radio took 38 years to get 50 million users. In comparison television took 13 years and Facebook took just 5 months. This rapid take up proves that organisations need to at least consider a social media strategy to make sure they’re reaching these online users.

This conference is now in its 4th year and its worth making the journey over to the ‘East’ for next year’s conference in July.

Join the Linked In group for London marketers

Stephanie — Fri, 25 Jun 2010 11:32:49 +0000

Have you heard about the Linked In group for London members? It’s getting a lot of attention from members and plenty of discussions have been springing up daily, so it’s well worth a look.

The group is an online addition to the popular Meet with Drinks networking events that take place every month across the capital. So now, you can keep in touch between events and start topical discussions with like-minded marketers.

When you arrive on the Linked In website, you’ll need to search for the group called Meet with Drinks – Network for London Marketers and request to join. It’s that simple and you’ll be in touch with a whole host of opportunities to make good connections within your industry. What are you waiting for!

The Women in Marketing Awards 2010

Stephanie — Fri, 16 Apr 2010 07:59:40 +0000

: The Women in Marketing Awards will be held in November.

Calling all women marketers, (and men who market to women!) Have you started putting your entry together for the Women in Marketing Awards (WIM Awards) yet?

These awards are a great opportunity for you to showcase your work and show the region the fantastic marketing projects you’ve been working on. The WIM Awards recognise excellence in marketing by women and for women in the Greater London region. What’s more they’re free to enter. So what are waiting for? Get cracking on your entry! Visit www.wimawards.co.uk for more information.

The deadline for entries is Monday 6 September 2010 and the ceremony will be held in November at the glamorous May Fair Hotel, London. Have a look at the WIM Award details for a full list of categories and download the awards brochure. Appearing on the shortlist or becoming a winner is a great CV boost too, so which categories will you enter?

The inspiration behind The Women in Marketing Awards 2010

CIM GLR — Tue, 16 Mar 2010 09:42:04 +0000

The essence of the Women in Marketing event series is to educate, inspire, network and have fun. After five years of annual events, the Women in Marketing Awards seem the next logical step and it also coincides with the 100th year of International Women’s Day.

Ade Onilude, Event Organiser

What inspired me to create the awards? I take inspiration from various facets:
On a very personal level, the awards pay homage to my late mother who I lost at a young age; she was a true visionary who knew no boundaries. My father and brother have been truly supportive in encouraging me to ‘reach for the stars.’ I’ve also been inspired by my work environment at Swarovski where I’ve been honoured to meet true visionaries and innovators. I take inspiration from the famous such as Michelle Obama, the late Anita Roddick, Audrey Hepburn, Women’s magazines and cult TV series such as Sex in the City.

Finally I’ve been inspired by the amazing women I’ve met since conception of the Women in Marketing event in 2004. From the team who represent the various branches of the Greater London Region, to the speakers and distinguished guests we’ve had over the 5 events. My greatest inspiration has been the attendees – some who have become friends, so launching the awards is for them.

Why people should enter? The awards are about you.
It’s your chance to shine and be recognised in the marketing community, either enter yourself or nominate someone who’s inspired you. Have a look at the Women in Marketing Awards website to find out more about the categories and how to enter. The deadline is Monday 6 September, so start putting your entry together early to ensure you showcase your best work.

The winners will be announced when you join us for a glamorous ceremony with distinguished guests, in November at the May Fair Hotel, London. You are still welcome to attend if you have not entered the awards. Download a brochure for more information about the Awards, and we look forward to receiving your entry – good luck!

Ade Onilude, Event Organiser.

Will you be at Women in Marketing 2010?

Stephanie — Tue, 23 Feb 2010 13:46:41 +0000

The venue for Women in Marketing

In just one weeks time, the fifth annual Women in Marketing event will be taking place. Have you booked your place yet? This year, the date for your diary is Wednesday 3 March, and the focus is Digital.

You will hear from knowledgeable experts, including Sarah Speake, Head of Sales and Marketing at Google, on The Future of Search, and Tiffany Arntson from The Future Laboratory, discussing the female web and Womenomics. Plus find out more about the JWTwitterclock and hear about trends in mobile marketing from Tracey Isacke at O2

This years’ event will be taking place in the heart of London’s West End 76 Portland Place. With outstanding facilities, this venue and the exciting programme of speakers, make this event a must in any marketers’ diary. Plus get 3 hours CPD in the process. Book your place today - see you there.

Are you joining The Pitch?

Stephanie — Sun, 31 Jan 2010 12:04:12 +0000

If you’re planning on entering The Pitch, there isn’t too much time left to register, so make sure it’s on your to-do list for next week!

The Pitch, London 2010, will be held on Friday 26 March, but you need to register before 19 February. If you’re serious about your career in marketing then you seriously need to be part of The Pitch, as everything you’ve ever learnt in your career will be put to the test.

Think The Apprentice, and you’ll have an idea about what this event will be like! You will start the day with your two team mates at the stunning Roof Garden, Kensington. From there you will have a few hours to work on the brief – then you make your first pitch before moving across London to the Square Mile for the Final at the BPP Business School.

To enter you need to be from the Greater London Region, and studying for The Chartered Institute of Marketing’s Professional Diploma levels 6 and 7 and new syllabus Professional Post-Graduate Diploma.

What’s the prize I hear you say? Well, it’s definitely worth winning! You and your team could win The Chartered Institute of Marketing Shield for a year and Membership of CIM for a year. Plus, the prize comes with free membership to The Roof Gardens private members club for one year, and a free place on one of the BPP Business School’s Programmes from September 2010.If you think you have what it takes then make sure you enter now as places are limited. Good luck!