CIM GLR

CIM GLR

The credit crunch – an excuse for all our problems?

Posted in Chairman's comment by Mocky
Jun 22 2009
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Consumers are changing their habits – no change there. Right now the credit crunch is making people much more aware of where they’re spending their money, and what they’re getting for it. Impulse buys are on the wane. Charity shops are having trouble staying stocked. We’re also getting greener and more aware of sustainability. More of us are planning summer holidays in the UK rather than going abroad. No surprise when you look at the costs of travelling. UK consumers are spending – but not as much and not in the same ways as before. Read on…

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Tagged as: Creativity, Recession

Social Networks- where is the ROI?

Posted in Chairman's comment by Mocky
Jun 12 2009
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Facebook. LinkedIn. Flickr, Twitter, blogs. The list goes on. Sometimes, it seems like social networks are taking over the world. And, let’s face it, people enjoy using them. Facebook has 200 million users – more members than some countries have people. Social networks give people a chance to communicate, share ideas, state preference and also do a lot of silly things like find out what great dictator they most resemble. Read on…

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Tagged as: Networking, ROI, Social networks

Public awareness campaigns are alive and kicking

Posted in Chairman's comment by Mocky
Dec 22 2008
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Mocky Khan

Case studies are great. They tell you so much in such a short space. I think the Together Campaign launched at Romford Dog Track is a good example of what marketing is all about.  It’s practical (free pooper scoopers on offer), well researched (surveys, focus groups) and it even includes a roadshow. And there’s more on the way like events, web work, print ads, internal communications … the works. Even better it’s for a good cause. – improving the local community. Read on…

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Tagged as: Campaigns, Case studies
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