English marketer down under – chaotic as ever!

Posted in Branding by zoemichelle
May 13 2010
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Hi there!

Haven’t been in touch for a while as life has been crazy. I have started a new job and my parents were over here for three weeks and they then got stuck in Singapore because of the Icelandic volcano – life has been pretty interesting.

I got invited to a pot luck party the other week. I don’t know about you but I had no idea what that was – but one of my Aussie colleagues explained to me it basically means you go to your cupboard or fridge and bring something from there – bring a plate with a difference I guess. I ended up making cheesecake as I figured people wouldn’t really want alfalfa sprouts and carrots for dinner!

So what’s going on here? 

Read on…

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Tagged as: Branding

Viral marketing at it’s best

Posted in Advertising, Branding by Stephanie
May 06 2010
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With the new John Lewis advert making a noise around the viral networks, it’s got to be every marketers’ dream. Create an advert, and then get free coverage as news sites and all sorts of social networking sites post it and talk about it. Perfect!
 
For those of you who haven’t yet seen it, it’s worth taking a look.
 
So, what makes this a good advert? And how has John Lewis managed to hit the nail on the head? One idea is because we can all relate to it. Whether you’re in the older generation and can appreciate each life-stage the advert takes us through. Or whether you’re in your mid thirties and setting out on the path to growing up, getting married, having children. There’s just something for everyone and this could be why this advert works, and how it’s received over 250,000 hits on You Tube to date.
 
But, as they say, the proof of the pudding is in the eating, so let’s see the difference it makes to sales in their next report to prove its actual success.
 
Have you see any other adverts that have taken the nation by storm? Let us know by posting your comments.

 

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Tagged as: Advertising, Branding, Campaigns

Making Believe

Posted in Branding, Careers, Research by jenny
Apr 12 2010
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(C) Jakub Hlavat

This was the title for a talk I went to at the ICA last week, about the human instinct towards storytelling and how we react to stories when we’re overwhelmed by narratives.  And these days, stories are all around us.

Individuals, brands, politics and organisations use stories to construct, distract, disrupt, persuade and position.  Why?  Because everyone loves a good story!  It’s one of the ways we make sense of the world and our place in it.  Stories capture our imagination.  They elicit an emotional response.  Stories can literally make us believe.

But how do you tell a good story if you’re creating it for a brand or a cause?

Read on…

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Tagged as: Branding, Creativity