The Chartered Institute of Marketing is predicting the demise of separate marketing and sales departments within the next ten years in it latest paper, ‘Marketing and Sales fusion?’ The paper takes the Institute’s centenary year as a motivation to reflect on the history of marketing and sales, and to consider the future direction of both disciplines.  It argues that businesses who have integrated their sales and marketing functions have experienced significant benefits, while those companies retaining separate departments are hindering their own growth.

Launched in London, the paper proposes that marketing has reached an evolutionary cul-de-sac, and must return to its roots in sales to continue to develop in the next decade. 

Members can download the paper, at no additional charge, and find out why we believe it could be time for marketing and sales to fuse together and work as one. Non members can purchase the paper for just £15 from CIM Direct

We caught up with Women in Marketing Awards Creator, Ade Onilude, at The Women in Marketing Awards ceremony. Hear what Ade had to say about her inspiration for the Awards.

You can also view the entire Awards video wall, and save the date for the Women in Marketing Conference 2012: Global Marketing in March 2012.

30 November 2011
8:30
LCCI, Queen Street, EC4
£15 for CIM members
£25 for guests and students
What’s it all about?
A century ago a group of sales managers met in London and formed the Sales Managers’ Association, which eventually became The Chartered Institute of Marketing. This paper suggests that the time has come for the two disciplines of sales and marketing to be reunited, after years of fragmentation. It asks if sales and marketing intrinsically belong together. Organisations that do create closer links between them seem to post better results, have more effective inter-departmental relationships and create positive culture change. Yet the challenges to successfully merge these powerful business forces are significant.

What’s in it for me?
Sales person or marketer – join the debate!
Get insight into how sales and marketing departments can intellectually fuse together, gain one hour CPD and receive a complimentary hard and PDF copy of the paper.

Sign in, find out more and book.

Those spare hours every month. What do you do? Shopping, cleaning, or becoming a volunteer career development coach and changing the life of a person who is long-term unemployed?

We all know how devastating unemployment can be for an individual, their family and local communities. People who have been looking for work for a long time can face many barriers to finding and keeping a job. These include lack of recent work experience or the right skills, physical or mental disabilities, lack of confidence and loss of self-esteem.

This is where the role of career development coach comes in. Career development coaches are volunteers who give one-to-one support to unemployed people on their journey from being out of work to finding a job, and keeping it.

As a career development coach, you will support unemployed people through the Careers Development Group (CDG) Work Programme, giving them regular individual coaching and mentoring, as they look for work and then begin their new job. By providing a friendly ear, and drawing on your own experience and expertise, you will be able to help jobseekers build their confidence and overcome any barriers.

The role of the career development coach is also about your own personal and professional development. Coaching is a great skill to have and you’ll get training and regular support from CDG. You should also find that the role fits easily into your life. You only need to commit for a minimum of between two and ten hours each month either inside or outside of normal office hours. 

Reach hope they’ve whetted your appetite and you want to find out more. You can download aninformation pack at www.reachskills.org.uk, ring us on 020 7582 6543 or email cdg@reachskills.org.uk. Please contact them before 7 December 2011.

Elections are still a top focus
November will see the elections for the Board of Trustees (BoT) and we’re encouraging you to get involved and vote for the candidate who you think fits the bill. The deadline for voting is 16 December 2011.

What’s the role of the Board of Trustees?
The BoT is the body that oversees the operations and future direction of The Chartered Institute of Marketing. That means they have input into every aspect of your membership; from research and facilities, to events and qualifications. So it’s important that you know what their plans are.

Mocky Khan, Chair of the Greater London Region is running for the election this year.

The Women in Marketing Awards and Events supports the charity Women for Women International.

This film was first shown at The Chartered Institute of Marketing’s Women in Marketing Awards ceremony on 3 November 2011.

In this film, supporters including Annie Lennox, Todd Fisher and Joan Burstein speak about Women for Women International’s work and explain why they support the organisation.

Find out how to sponsor a Woman and more about the work of Women for Women International.

If you work in communications, then take a look at the next CIMCOM event, Brand reputation and crisis management, which focuses on both managing your brand reputation in the digital age and crisis management.

Taking place on 11 October at the BPP Business School, Matt Mckay, Head of Public Relations and Events at Biomed Central will speak on how to implement brand reputation as part of your PR strategy.

Crisis management
How would you react if a film crew arrived on your doorstep at 6am, asking you to comment on a crisis in your company? What you do in those few seconds can affect the reputation of your company, and your position within it. These days, every business continuity plan needs to include crisis management. Alan Stevens, Media Specialist will explain how to deal with bad news, covering both internal and external communications.

Registration is at 18:30 and the event starts at 19:00 and is worth one CPD category 10 hour.

You can find out more and book here.

The LionHeart Challenge is a Nationwide Enterprise Programme, acclaimed by Sir Howard Davies MBE and Director of The London School of Economics & Political Science. And Phil Preston, GLR Regional Director; Bernie Emery, Central London Team Leader; and John Tooze, President of the Croydon and South London team were asked to be part of the Expert Help Panel at the regional finals last week.
The Challenge involves school students taking part in a practical business challenge, overseen by expert marketers and business coaches.  It aims to inspire soon-to-be school leavers to become tomorrow’s business people.

During the last few years the Challenge has been delivered to over 250,000 young people across every region of England. It was great for the Institute’s Greater London Region to be involved with this event, which was set at the prestigious Harrow School which Winston Churchill once attended.

It was fantastic to see the pupils motivated by their case study and the ideas they presented were well thought out. There are many budding business minds out there.

We spoke to Lynne Franks, business woman, author, broadcaster and speaker about this year’s Women in Marketing Awards.

Lynne is kindly offering a range of prizes for the winners and attendees of this year’s Awards, and has given her support to Awards Creator, Ade Onilude, for advice and guidance along the way.

Lynne, tell us, why are you a supporter of the Women in Marketing Awards?
As a business woman, I’m delighted to see such an event tailored towards women in the industry. It’s also great to see men rewarded for their campaigns for women’s products. I’m the Founder of SEED – Sustainable Enterprise and Empowerment Dynamics – which is a provider of women’s learning and coaching programmes on economic empowerment, sustainable business practices and creative leadership. I also run a global on and off-line women’s support network. So an event that empowers women is right up my street and I’m so pleased to support it.

Tell about your women’s business club, B.Hive
I founded B.Hive which was my dream for a different kind of business club where all good marketing women should gather in a feminine space to network and share their stories. We’re the only women’s business club in the country, with locations in Covent Garden, Bristol and Manchester. More women than ever are starting their own businesses, freelancing or taking leadership roles in large companies, so B.Hive is a place for members to have meetings, catch up with emails and hold events in a space that reflects ‘the feminine way of doing business.’

Membership to B.Hive usually costs £25+vat per month, but I’m offering all winners and attendees of the Women in Marketing Awards a month’s free membership.

Plus, the winner of the Best Female Leader in Marketing category will win a one to one session with me, and all the female winners will win a signed copy of my Grow the Modern Woman’s Handbook.

Why should members enter the Women in Marketing Awards?
Well for a start it’s a challenge and there’s nothing I’d like more than a challenge. These Awards are a real opportunity for you to shine and set yourself apart from the competition. Winning or being short listed is a real CV booster, and a great talking point when meeting colleagues and peers at events.

What would be your advice for those entering?
I’d like all entrants to get creative. Put a presentation together that will knock those judges socks off and make sure you stand out from the crowd.

You can’t get more inspiring than that! Enter the Women in Marketing Awards today - entry deadline is 7 September.

Emma Harris, Sales and Marketing Director, Eurostar and Women in Marketing Award judge.

We spoke to Emma Harris, Sales and Marketing Director, Eurostar on her role as a judge at this year’s Women in Marketing Awards. Here are her top tips for those thinking of entering this year.

Emma, as a judge, what are you looking for from entrants?
I’m looking for something memorable. Something that stands out. New thinking. I’m looking out for great leadership, excellent delivery or impressive effect. And well written submissions with a clear narrative about what’s been achieved.

What are your three top tips that you’d offer to candidates entering?

1. Tell a story in your submission
2. Let your personality come through in your writing
3. Think about how to make it memorable/have cut through, just like you would a piece of communication

How can entrants make their application stand out to the judges?
By highlighting what is different about their story, what they have done that no-one has done before or since.

Enter the Women in Marketing Awards today – entry deadline is 7 September.