The countdown is on – enter the Women in Marketing Awards by 6 September.

Posted in Careers, Events, Women in Marketing by Stephanie
Jul 29 2010
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Thinking about entering the Women in Marketing Awards but not quite sure where to start? Well, you’ve got just over a month to put together your entry and it’s simpler than you think.
 
The judges are looking for quality above quantity, so all you need to do is prepare around 750 words describing your marketing campaign and why it makes you a winner. Then, back up your application with supporting evidence such as brochures and images.
 
These hints and tips will help you:

  • Cover all of the entry criteria to give the judges a full picture of your campaign
  • Provide a separate application for each category – you can enter as many as you wish!
  • Stand out from the crowd and get creative!
  • Include testimonials and feedback as part of your supporting material
  • Submit your entry online, don’t send separate hard copies

 

Read on…

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Tagged as: Careers, Events, women in marketing

Making sense of digital marketing

Posted in Events by Stephanie
Jul 14 2010
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Volunteers in the East of England region hosted The 4th Cambridge Digital Marketing Conference to explore what matters and what distracts in the world of digital marketing.

It covered everything digital; from mobile phone and smart technology, to social media and search. There wasn’t a stone left unturned.

Read on…

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Tagged as: Digital marketing, Events, Social networks

Join the Linked In group for London marketers

Posted in Careers, Events, Meet with Drinks by Stephanie
Jun 25 2010
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Have you heard about the Linked In group for London members? It’s getting a lot of attention from members and plenty of discussions have been springing up daily, so it’s well worth a look.

The group is an online addition to the popular Meet with Drinks networking events that take place every month across the capital. So now, you can keep in touch between events and start topical discussions with like-minded marketers.

Read on…

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Tagged as: Careers, Meet with Drinks, Networking

Get involved! Triathlon for marketeers in support of the region’s charity

Posted in Careers, Charity partners by Stephanie
Jun 01 2010
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The Prostate Cancer Charity Marketing Industry Triathlon

The Prostate Cancer Charity Marketing Industry Triathlon is an event held specifically for those in the marketing and communications industries. As The Prostate Cancer Charity is the charity partner of The Chartered Institute of Marketing Greater London Region, it would be great for members to get involved.

Held in the beautiful setting of Dorney Lake at Windsor, the site of the 2012 Olympic Rowing Venue, this is an opportunity for you to take on your rivals in the marketing world.

Dorney Lake, Windsor. The site of the 2012 Olympic Rowing Venue.

Taking place on the 2 July, you can enter as an individual or in a relay as part of a team.

Read on…

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Tagged as: Charity

Viral marketing at it’s best

Posted in Advertising, Branding by Stephanie
May 06 2010
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With the new John Lewis advert making a noise around the viral networks, it’s got to be every marketers’ dream. Create an advert, and then get free coverage as news sites and all sorts of social networking sites post it and talk about it. Perfect!
 
For those of you who haven’t yet seen it, it’s worth taking a look.
 
So, what makes this a good advert? And how has John Lewis managed to hit the nail on the head? One idea is because we can all relate to it. Whether you’re in the older generation and can appreciate each life-stage the advert takes us through. Or whether you’re in your mid thirties and setting out on the path to growing up, getting married, having children. There’s just something for everyone and this could be why this advert works, and how it’s received over 250,000 hits on You Tube to date.
 
But, as they say, the proof of the pudding is in the eating, so let’s see the difference it makes to sales in their next report to prove its actual success.
 
Have you see any other adverts that have taken the nation by storm? Let us know by posting your comments.

 

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Tagged as: Advertising, Branding, Campaigns

The Women in Marketing Awards 2010

Posted in Careers, Women in Marketing by Stephanie
Apr 16 2010
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The Women in Marketing Awards will be held in November.

Calling all women marketers, (and men who market to women!) Have you started putting your entry together for the Women in Marketing Awards (WIM Awards) yet? 

These awards are a great opportunity for you to showcase your work and show the region the fantastic marketing projects you’ve been working on. The WIM Awards recognise excellence in marketing by women and for women in the Greater London region. What’s more they’re free to enter. So what are waiting for? Get cracking on your entry! Visit www.wimawards.co.uk for more information.
 
The deadline for entries is Monday 6 September 2010 and the ceremony will be held in November at the glamorous May Fair Hotel, London. Have a look at the WIM Award details for a full list of categories and download the awards brochure. Appearing on the shortlist or becoming a winner is a great CV boost too, so which categories will you enter?
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Tagged as: women in marketing

New social marketing interest group is launched.

Posted in Careers, Research by Stephanie
Mar 26 2010
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The latest Shape the Agenda paper on social marketing

Have you seen details of the new Social Marketing Interest Group? The Chartered Institute of Marketing have set up this new group to promote the growing relevance of social marketing in society. Don’t get confused – social marketing doesn’t mean blogging. It means marketing issues that are important for the social good. This group’s already been a big hit with many members joining up, and sparking interest in online marketing news forums.

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Tagged as: Campaigns, Careers, Research, Social marketing

Marketing – smart recruitment or not?

Posted in Careers
Mar 09 2010
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Hi there!

We are well and truly into autumn now and it’s still dark at 5.30am now so harder to get out of bed in the mornings! But life is ticking along here down under.

For today’s update I thought I would give you an insight into the marketing industry here in Brisbane at the moment.

Marketing – smart recruitment or not?
On a marketing front things are slowly picking up work and employment wise but it is still proving a difficult nut to crack for marketing peeps out of work especially for those with many years of experience. It’s very much an employer’s market which is great for employers but not for people trying to get jobs. I would imagine it is the same in London?

Many people that I know are actually taking lower level jobs simply to pay the bills and what this is producing is very happy employers but not necessarily employees! Why you may ask…well my theory is they figure that they can get someone completely over qualified for a position which means they are not only filling the position but are then hiring someone that they can tap into for their higher level expertise, all for the grand cost of a lower level salary.

Read on…

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Tagged as: Careers, Zoe Gell

Business knows it needs to use social media – it doesn’t yet know how

Posted in Careers, Research, Twitter by Stephanie
Mar 08 2010
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Going by the results of a recent B2B study, businesses are beginning to understand the power of social marketing. Facebook, Twitter, LinkedIn and many other blogging forums are used by business to tune in to what customers are saying about their products. The study revealed that although 63% of marketers find social marketing of interest, they don’t fully understand how it could help their business, so don’t have a social media strategy in place.
 
Examples in the press have shown that some businesses such as restaurants are using Twitter. If there have been complaints ‘tweeted’, they can quickly contact that individual and try and correct the problem. This is a direct way to interact with customers and may help to retain customers that would otherwise have been lost.
 
It’s difficult to think of a faster way to hear about what your customers are saying than via Twitter, blogs and online forums. So, is your company embracing social media? It’s important that it does – going by this study it’s not a fad it’s here to stay. Does your company have a social media strategy? Register your comments to let us know.
 
 

 

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Tagged as: Careers, Research, Twitter

Australian market recovery

Posted in Careers, Marketing in tough times
Mar 02 2010
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Hi again,

Well what a weekend it has been. I went to the coast up to Bunderburg and my husband and I got caught in all the Tsunami warnings for South East Queensland. So on the way home we drove inland and discovered some tiny towns that we never even knew existed such as Goomeri – the winner of the ‘neatest town’ award, Ban Ban Springs which I got excited about and then discovered there were no springs, and Nanago which was a very small country town and made me feel like I was really in the outback!

The latest news in Australia hot off the press at the moment is that Kmart has decided it wants to go against tradition and open on Anzac Day which is a memorial day that Aussies take very seriously over here – so there is a public outcry at the moment. It will be interesting to see how it affects their brand in the long term.


Australian market recovery
Things are looking up here in Australia economy wise with Reserve Bank Governor Glenn Stevens recently reporting that Australia’s economy is stronger after the GFC which is very positive – see the article for more details.  In addition Stephen Long of ABC News recently reported that Australia is showing encouraging signs of economic strength, with new figures showing a 5.5 per cent increase in new business investment in the final quarter of last year. See link. At the end of his article Long remarks that the Reserve Bank is worried that Australia is entering a new economic upturn with spare capacity.

 
Bye for now! Zoe Gell
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Tagged as: Careers, Zoe Gell