Stephanie

January 4, 2012

Marketing and Sales fusion? paper launched in London

by Stephanie

in Events, London calling, Research

Marketing and Sales fusion? paper launched in LondonThe Chartered Institute of Marketing is predicting the demise of separate marketing and sales departments within the next ten years in it latest paper, ‘Marketing and Sales fusion?’ The paper takes the Institute’s centenary year as a motivation to reflect on the history of marketing and sales, and to consider the future direction of both disciplines.  It argues that businesses who have integrated their sales and marketing functions have experienced significant benefits, while those companies retaining separate departments are hindering their own growth.

Launched in London, the paper proposes that marketing has reached an evolutionary cul-de-sac, and must return to its roots in sales to continue to develop in the next decade. 

Members can download the paper, at no additional charge, and find out why we believe it could be time for marketing and sales to fuse together and work as one. Non members can purchase the paper for just £15 from CIM Direct

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November 23, 2011

Awards Creator, Ade Onilude, tells us about her inspiration for Women in Marketing

by Stephanie

in Events, London calling, Women in Marketing, Women in Marketing Awards

We caught up with Women in Marketing Awards Creator, Ade Onilude, at The Women in Marketing Awards ceremony. Hear what Ade had to say about her inspiration for the Awards.

You can also view the entire Awards video wall, and save the date for the Women in Marketing Conference 2012: Global Marketing in March 2012.

 

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November 23, 2011

Marketing and sales fusion? The latest paper from the Institute to be launched in central London

by Stephanie

in Events, London calling, Marketing in tough times, Research, Studying

30 November 2011
8:30
LCCI, Queen Street, EC4
£15 for CIM members
£25 for guests and students
What’s it all about?
A century ago a group of sales managers met in London and formed the Sales Managers’ Association, which eventually became The Chartered Institute of Marketing. This paper suggests that the time has come for the two disciplines of sales and marketing to be reunited, after years of fragmentation. It asks if sales and marketing intrinsically belong together. Organisations that do create closer links between them seem to post better results, have more effective inter-departmental relationships and create positive culture change. Yet the challenges to successfully merge these powerful business forces are significant.

What’s in it for me?
Sales person or marketer – join the debate!
Get insight into how sales and marketing departments can intellectually fuse together, gain one hour CPD and receive a complimentary hard and PDF copy of the paper.

Sign in, find out more and book.

 

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November 21, 2011

Coach and change a life

by Stephanie

in Charity partners, London calling

Those spare hours every month. What do you do? Shopping, cleaning, or becoming a volunteer career development coach and changing the life of a person who is long-term unemployed?

We all know how devastating unemployment can be for an individual, their family and local communities. People who have been looking for work for a long time can face many barriers to finding and keeping a job. These include lack of recent work experience or the right skills, physical or mental disabilities, lack of confidence and loss of self-esteem.

This is where the role of career development coach comes in. Career development coaches are volunteers who give one-to-one support to unemployed people on their journey from being out of work to finding a job, and keeping it.

As a career development coach, you will support unemployed people through the Careers Development Group (CDG) Work Programme, giving them regular individual coaching and mentoring, as they look for work and then begin their new job. By providing a friendly ear, and drawing on your own experience and expertise, you will be able to help jobseekers build their confidence and overcome any barriers.

The role of the career development coach is also about your own personal and professional development. Coaching is a great skill to have and you’ll get training and regular support from CDG. You should also find that the role fits easily into your life. You only need to commit for a minimum of between two and ten hours each month either inside or outside of normal office hours. 

Reach hope they’ve whetted your appetite and you want to find out more. You can download aninformation pack at www.reachskills.org.uk, ring us on 020 7582 6543 or email cdg@reachskills.org.uk. Please contact them before 7 December 2011.

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November 18, 2011

Vote in the Board of Trustees elections by 16 December

by Stephanie

in Careers, Events

Elections are still a top focus
November will see the elections for the Board of Trustees (BoT) and we’re encouraging you to get involved and vote for the candidate who you think fits the bill. The deadline for voting is 16 December 2011.

What’s the role of the Board of Trustees?
The BoT is the body that oversees the operations and future direction of The Chartered Institute of Marketing. That means they have input into every aspect of your membership; from research and facilities, to events and qualifications. So it’s important that you know what their plans are.

Mocky Khan, Chair of the Greater London Region is running for the election this year.

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November 17, 2011

Women for Women International film with Annie Lennox

by Stephanie

in Charity partners, Events, Women in Marketing, Women in Marketing Awards

The Women in Marketing Awards and Events supports the charity Women for Women International.

This film was first shown at The Chartered Institute of Marketing’s Women in Marketing Awards ceremony on 3 November 2011.

In this film, supporters including Annie Lennox, Todd Fisher and Joan Burstein speak about Women for Women International’s work and explain why they support the organisation.

Find out how to sponsor a Woman and more about the work of Women for Women International.

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September 12, 2011

Brand reputation and crisis management event – 11 October

by Stephanie

in Events, GLR website, London calling

CIM GLR Brand reputation and crisis management event – 11 OctoberIf you work in communications, then take a look at the next CIMCOM event, Brand reputation and crisis management, which focuses on both managing your brand reputation in the digital age and crisis management.

Taking place on 11 October at the BPP Business School, Matt Mckay, Head of Public Relations and Events at Biomed Central will speak on how to implement brand reputation as part of your PR strategy.

Crisis management
How would you react if a film crew arrived on your doorstep at 6am, asking you to comment on a crisis in your company? What you do in those few seconds can affect the reputation of your company, and your position within it. These days, every business continuity plan needs to include crisis management. Alan Stevens, Media Specialist will explain how to deal with bad news, covering both internal and external communications.

Registration is at 18:30 and the event starts at 19:00 and is worth one CPD category 10 hour.

You can find out more and book here.

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August 11, 2011

London region gives expert advice at The LionHeart Challenge

by Stephanie

in Careers, Events, London calling, Studying

GLR gives expert advice for The LionHeart Challenge

The LionHeart Challenge is a Nationwide Enterprise Programme, acclaimed by Sir Howard Davies MBE and Director of The London School of Economics & Political Science. And Phil Preston, GLR Regional Director; Bernie Emery, Central London Team Leader; and John Tooze, President of the Croydon and South London team were asked to be part of the Expert Help Panel at the regional finals last week.
The Challenge involves school students taking part in a practical business challenge, overseen by expert marketers and business coaches.  It aims to inspire soon-to-be school leavers to become tomorrow’s business people.

GLR gives expert advice for The LionHeart ChallengeDuring the last few years the Challenge has been delivered to over 250,000 young people across every region of England. It was great for the Institute’s Greater London Region to be involved with this event, which was set at the prestigious Harrow School which Winston Churchill once attended.

Read more…

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August 3, 2011

Interview with business woman, author and broadcaster, Lynne Franks, on this year’s Women in Marketing Awards

by Stephanie

in Events, Women in Marketing, Women in Marketing Awards

Lynne Franks Women in Marketing AwardsWe spoke to Lynne Franks, business woman, author, broadcaster and speaker about this year’s Women in Marketing Awards.

Lynne is kindly offering a range of prizes for the winners and attendees of this year’s Awards, and has given her support to Awards Creator, Ade Onilude, for advice and guidance along the way.

Lynne, tell us, why are you a supporter of the Women in Marketing Awards?
As a business woman, I’m delighted to see such an event tailored towards women in the industry. It’s also great to see men rewarded for their campaigns for women’s products. I’m the Founder of SEED – Sustainable Enterprise and Empowerment Dynamics – which is a provider of women’s learning and coaching programmes on economic empowerment, sustainable business practices and creative leadership. I also run a global on and off-line women’s support network. So an event that empowers women is right up my street and I’m so pleased to support it.

Tell about your women’s business club, B.Hive
I founded B.Hive which was my dream for a different kind of business club where all good marketing women should gather in a feminine space to network and share their stories. We’re the only women’s business club in the country, with locations in Covent Garden, Bristol and Manchester. More women than ever are starting their own businesses, freelancing or taking leadership roles in large companies, so B.Hive is a place for members to have meetings, catch up with emails and hold events in a space that reflects ‘the feminine way of doing business.’

Membership to B.Hive usually costs £25+vat per month, but I’m offering all winners and attendees of the Women in Marketing Awards a month’s free membership.

Plus, the winner of the Best Female Leader in Marketing category will win a one to one session with me, and all the female winners will win a signed copy of my Grow the Modern Woman’s Handbook.

Why should members enter the Women in Marketing Awards?
Well for a start it’s a challenge and there’s nothing I’d like more than a challenge. These Awards are a real opportunity for you to shine and set yourself apart from the competition. Winning or being short listed is a real CV booster, and a great talking point when meeting colleagues and peers at events.

What would be your advice for those entering?
I’d like all entrants to get creative. Put a presentation together that will knock those judges socks off and make sure you stand out from the crowd.

You can’t get more inspiring than that! Enter the Women in Marketing Awards today - entry deadline is 7 September.

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August 1, 2011

Tips and interview with Women in Marketing Award judge, Emma Harris, Sales and Marketing Director, Eurostar

by Stephanie

in Events, Women in Marketing, Women in Marketing Awards

Emma Harris, Sales and Marketing Director, Eurostar and Women in Marketing Award judge.

Emma Harris, Sales and Marketing Director, Eurostar and Women in Marketing Award judge.

We spoke to Emma Harris, Sales and Marketing Director, Eurostar on her role as a judge at this year’s Women in Marketing Awards. Here are her top tips for those thinking of entering this year.

Emma, as a judge, what are you looking for from entrants?
I’m looking for something memorable. Something that stands out. New thinking. I’m looking out for great leadership, excellent delivery or impressive effect. And well written submissions with a clear narrative about what’s been achieved.

What are your three top tips that you’d offer to candidates entering?

  1. Tell a story in your submission
  2. Let your personality come through in your writing
  3. Think about how to make it memorable/have cut through, just like you would a piece of communication

How can entrants make their application stand out to the judges?
By highlighting what is different about their story, what they have done that no-one has done before or since.

Enter the Women in Marketing Awards today – entry deadline is 7 September.

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July 30, 2011

Tips and interview with Women in Marketing Award judge, Anna Bateson, Director of Marketing, YouTube EMEA

by Stephanie

in Events, Women in Marketing, Women in Marketing Awards

Anna Bateson, Director of Marketing YouTube EMEA and Women in Marketing Award judge.

Anna Bateson, Director of Marketing YouTube EMEA and Women in Marketing Award judge.

We spoke to Anna Bateson, Director of Marketing YouTube EMEA on her role as a judge at this year’s Women in Marketing Awards. Here are Anna’s top tips for a successful entry.

Anna, as a Women in Marketing Award judge, what are you looking for from entrants?
In the entries that come in, I’m looking for:

  • Originality
  • Demonstrable results – data and metric
  • Creative execution and telll me, what did you do that was different, and what impact did you deliver?

What are your three top tips that you’d offer to candidates entering?
You need to:

  • Show me why what you did was different?
  • Show me the results – data and metrics are really important
  • Don’t use too many words – remember that a judge is reading a lot of entries.

How can entrants make their application stand out to the judges?
Keep it concise.  If possible use tools that bring your entry to life.  But don’t expect me to visit four different destinations to get a full understanding of your entry.

Enter the Women in Marketing Awards today - entry deadline is 7 September.

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July 28, 2011

Tips and interview with Women in Marketing Award judge, Allyson Stewart-Allen

by Stephanie

in Careers, Events, Women in Marketing, Women in Marketing Awards

Allyson Stewart-Allen, Women in Marketing Awards judge.

Allyson Stewart-Allen, Women in Marketing Awards judge.

We spoke to one of the Women in Marketing Awards judge’s Allyson Stewart-Allen to find out her thoughts on the upcoming awards.

Allyson, please tell us, as a judge, what are you looking for from entrants?
There are there elements that I’m looking for in the entries.

  1. Creativity of approach
  2. Excellence in the execution of their marketing tactics
  3.  That there is clear alignment between the entrants organisation’s strategy and its marketing strategy

What are your three top tips that you’d offer to candidates entering?

  1. The size of your organisation doesn’t matter; what does matter is the excellent thinking that has gone into your Marketing approach.
  2. Don’t be afraid of the numbers – one of the accusations levied against marketers in the UK and around the globe is that we’re shy about proving the impact of our marketing strategies and tactics.  Let’s be more confident in showing the uplift in our brand reputations, our customer loyalty and our returns to our organisations in being predictive of what our publics want.
  3. Have the right mindset.  Complete the application on the basis that you are already a successful marketer (or you wouldn’t be applying in the first place).  Be confident in your abilities as a marketer and a strategist.

How can entrants make their application stand out to the judges?
I’m looking for a clear explanation of the qualitative and/or quantitative impact of their Marketing agenda. You need to be concise, and provide evidence of your claims – testimonials and facts are always helpful.

You can enter the Women in Markeketing Awards today – entry deadline is 7 September.

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July 1, 2011

Studying? Well earned time off to focus on the next step

by Stephanie

in Careers, GLR website, Mentoring, Research, Studying

Right now, many of our London studying members will be waiting for their assignment and exam results, due at the end of August. So now may be the ideal time to take a short break and think about your study plans for the Autumn.

Download 8 free study podcasts

To make an interesting change from attending college or reading textbooks, listen to our free CIM student podcasts which are provided with supporting fact sheets. These are available to download from the GLR and SSG websites.

Podcast topics covered include:

  1. Life as a Chartered Marketer with Mark Batchelor
  2. How to get on in Marketing – Simon Basset, Head of EMR
  3. How to stay motivated in your CIM studies – Polly Grant
  4. CAM digital marketing qualifications
  5. How to pass the CIM Professional Certificate
  6. CIM Professional Diploma in Marketing
  7. Study tips
  8. Your CIM.

Library and resources

Or, if reading is more up your street, now’s a great time to broaden your marketing knowledge by focusing on your background reading and research, available from the Institute’s website.

5 key resources

  1. Information and Library Service – a dedicated marketing collection making it an essential specialist source of information for books and online
  2. Online journals, books and reports – members can log in to enjoy fast online access
  3. Cutting Edge – the weekly digest of marketing news from across the sectors
  4. Research papers – for the latest paper, Ambush marketing and the law, plus Shape the Agendas, policy papers and white papers which set out the latest thinking
  5. Case studies – real life studies which show how marketing theory works in practice.
If you’d like some help with your personal study plan, or like to chat about any other aspect of CIM study, Student Support Group can help with free advice on their:

  • Exam/assignment feedback service (ideal if you have failed and don’t know why?)
  • CIM subject knowledge tests (free service)
  • Syllabus refresher sessions (discuss hard to understand aspects)
  • Assignment and case study briefings (expert advice on what to do and how to do it)
  • Checking assignment drafts and exam four pagers (check you are up to CIM standard)
  • Mock exam papers & feedback service, all designed to help you pass next time!

SSG can develop an individual study package to suit your study needs and budget. To find out more call Caroline on 01784 463057 or email caroline@studentsupportgroup.co.uk (see SSG website for details & fees).

July 1, 2011

The Segmentation, Targeting and Positioning model wins the centenary national poll

by Stephanie

in Centenary, Events, GLR website

Its official – the Segmentation, Targeting and Positioning model wins the Institute’s national centenary poll with over 23% of voters choosing this as the marketing model that’s the most valuable to today’s marketers.

Coming in a close second place, the 7Ps marketing mix model was narrowly pipped to the post with 22% of the vote, followed by PR Smith’s SOSTAC® marketing planning model which came in third position with 17%. 

Hundreds of marketers across the country have been voting to determine which marketing model from the past 100 years they find the most valuable today. The national Poll was part of the Institute’s celebrations and events to mark its Centenary year, so it was great to see so many London and national marketers casting their vote.

The Segmentation, Targeting and Positioning is a three stage process which involves analysing which distinct customer groups exist and which segment the product best suits before implementing the communications strategy tailored for the chosen target group. And with a nod from Microsoft’s Allister Frost in YouTube video featured to promote this campaign, the model is in good company amongst those who think it’s a useful tool for marketing planning.

Prize winner
Those who voted could enter the prize draw to win a copy of Professor Laurie Young’s Handbook of Marketing Techniques. The winner is Samantha Tonge, Strategic Marketing Leader at SKF (U.K.) Limited, who will be one of the first to receive this book which looks at marketing models and their usefulness in a world of marketing change.

July 1, 2011

You could win! Enter the Women in Marketing Awards

The Women in Marketing Awards are exclusive to the London region and celebrate the outstanding performance of London’s best female marketers. There is a male marketer’s category for men working on women’s product campaigns. Entering these Awards is your opportunity to shine, and showcase your work with the industry. “Women in Marketing events keep evolving. [...]

Read more…
July 1, 2011

Aiming for Chartered status? Submit your CPD record card by 31 July 2011

If you’re tracking your hours, don’t forget the deadline for submitting your 2011 CPD record card is 31 July 2011. Continuous commitment to the programme is essential for your ongoing effectiveness as a professional marketer.  And aiming for Chartered Marketer status indicates your position at the forefront of the marketing profession. It’s a key indication [...]

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