Marc Duke
Don’t panic this is not a post about sustainability or recycling but rather on some of my musings on pitch ethics based on personal experience. Having been a consultant for the last seven and a half years, I rarely find myself in straight pitch situations, I have found myself on the selection panel a fair few times or reviewing proposals for work as well, so not sure if I am the best man to comment, but here goes. Read more…
My thanks to Dominic Pannel of Hill & Knowlton for introducing me to Twitter. Having been slow to the blogsphere, I guess I was somewhat slow to this fab Web 2.0 application. This tool, and I am sure there are others, clearly provides a new dimension to AR, but one thing I am mindful of, is that nothing replaces investing in professional analyst relationships and getting a clear understanding of exactly what each analyst is after and more importantly what they are not. Might be an obvious point but I have always been a big believer that while technology is an enabler/enhancer of relationships it will never replace the human element which great AR professionals are valued most for.
Marc Duke
No sweat? No, this is nothing to do with a New Year’s resolutions about getting fit. Instead, it’s a serious question about assets, that is marketing assets. The killer question is: are you sweating your assets enough? I am no accountant, but what I do know is we are in a recession and every penny has to count (it needs to in boom time too, but the focus is never as great when everyone is feeling positive). As an independent consultant involved in technology marketing communications, I get involved in loads of interesting situations. I have to deliver value or I have lost the client and the revenue. Read more…