Hi there!
Haven’t been in touch for a while as life has been crazy. I have started a new job and my parents were over here for three weeks and they then got stuck in Singapore because of the Icelandic volcano – life has been pretty interesting.
I got invited to a pot luck party the other week. I don’t know about you but I had no idea what that was – but one of my Aussie colleagues explained to me it basically means you go to your cupboard or fridge and bring something from there – bring a plate with a difference I guess. I ended up making cheesecake as I figured people wouldn’t really want alfalfa sprouts and carrots for dinner!
So what’s going on here?
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With the new John Lewis advert making a noise around the viral networks, it’s got to be every marketers’ dream. Create an advert, and then get free coverage as news sites and all sorts of social networking sites post it and talk about it. Perfect!
For those of you who haven’t yet seen it, it’s worth taking a look.
So, what makes this a good advert? And how has John Lewis managed to hit the nail on the head? One idea is because we can all relate to it. Whether you’re in the older generation and can appreciate each life-stage the advert takes us through. Or whether you’re in your mid thirties and setting out on the path to growing up, getting married, having children. There’s just something for everyone and this could be why this advert works, and how it’s received over 250,000 hits on You Tube to date.
But, as they say, the proof of the pudding is in the eating, so let’s see the difference it makes to sales in their next report to prove its actual success.
Have you see any other adverts that have taken the nation by storm? Let us know by posting your comments.
