The Women in Marketing Awards 2010

Posted in Careers, Women in Marketing by Stephanie
Apr 16 2010
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The Women in Marketing Awards will be held in November.

Calling all women marketers, (and men who market to women!) Have you started putting your entry together for the Women in Marketing Awards (WIM Awards) yet? 

These awards are a great opportunity for you to showcase your work and show the region the fantastic marketing projects you’ve been working on. The WIM Awards recognise excellence in marketing by women and for women in the Greater London region. What’s more they’re free to enter. So what are waiting for? Get cracking on your entry! Visit www.wimawards.co.uk for more information.
 
The deadline for entries is Monday 6 September 2010 and the ceremony will be held in November at the glamorous May Fair Hotel, London. Have a look at the WIM Award details for a full list of categories and download the awards brochure. Appearing on the shortlist or becoming a winner is a great CV boost too, so which categories will you enter?
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Tagged as: women in marketing

Making Believe

Posted in Branding, Careers, Research by jenny
Apr 12 2010
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(C) Jakub Hlavat

This was the title for a talk I went to at the ICA last week, about the human instinct towards storytelling and how we react to stories when we’re overwhelmed by narratives.  And these days, stories are all around us.

Individuals, brands, politics and organisations use stories to construct, distract, disrupt, persuade and position.  Why?  Because everyone loves a good story!  It’s one of the ways we make sense of the world and our place in it.  Stories capture our imagination.  They elicit an emotional response.  Stories can literally make us believe.

But how do you tell a good story if you’re creating it for a brand or a cause?

Read on…

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Tagged as: Branding, Creativity