The latest Shape the Agenda paper on social marketing
Have you seen details of the new Social Marketing Interest Group? The Chartered Institute of Marketing have set up this new group to promote the growing relevance of social marketing in society. Don’t get confused – social marketing doesn’t mean blogging. It means marketing issues that are important for the social good. This group’s already been a big hit with many members joining up, and sparking interest in online marketing news forums.
Social marketing has a huge influence on encouraging opinions on all kinds of issues such as promoting healthier lifestyles, pro-environmental behaviours and reducing social inequalities.Join up and you’ll be able to take part in discussions that’ll raise the profile of social marketing. You’ll also learn a thing or two about its power to influence social opinions which is always useful whichever sector you’re in.