March 2, 2010

Australian market recovery

by Stephanie

in Careers, Marketing in tough times

Hi again,

Well what a weekend it has been. I went to the coast up to Bunderburg and my husband and I got caught in all the Tsunami warnings for South East Queensland. So on the way home we drove inland and discovered some tiny towns that we never even knew existed such as Goomeri – the winner of the ‘neatest town’ award, Ban Ban Springs which I got excited about and then discovered there were no springs, and Nanago which was a very small country town and made me feel like I was really in the outback!

The latest news in Australia hot off the press at the moment is that Kmart has decided it wants to go against tradition and open on Anzac Day which is a memorial day that Aussies take very seriously over here – so there is a public outcry at the moment. It will be interesting to see how it affects their brand in the long term.


Australian market recovery
Things are looking up here in Australia economy wise with Reserve Bank Governor Glenn Stevens recently reporting that Australia’s economy is stronger after the GFC which is very positive – see the article for more details.  In addition Stephen Long of ABC News recently reported that Australia is showing encouraging signs of economic strength, with new figures showing a 5.5 per cent increase in new business investment in the final quarter of last year. See link. At the end of his article Long remarks that the Reserve Bank is worried that Australia is entering a new economic upturn with spare capacity.

 
Bye for now! Zoe Gell

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