Looking back over the last 12 months, making the move from London to Brisbane it hasn’t been as easy as we thought it would be. We arrived when the economy had taken a dive and finding jobs wasn’t that easy. We thought we would make friends easily and it took a while. I thought the marketing industry would be the same as in the UK and it wasn’t so I have had to play catch up in the last 12 months!
I read that the UK economy has reported it is officially out of a recession which is good news. Australia as I said in my last post seems to be getting better too so things can only get better right? I recently read as well that Westfield, the shopping centre giants have plans to build more shopping centres here in Australia after their full year operating earnings increased by 6.2% – see the article – so that is very encouraging. More shops – hoorah!
The social media buzz
I am still in the process of writing my company’s social media policy and strategy. I thought it would be a piece of cake but actually it’s more like a bone to chew on. The social media market is continuing to grow over here and now Google is in on the game as well it can only get bigger and better – one hopes! I’m not too fussed with Google Buzz yet and with the Wall Street Journal reporting that it isn’t exactly ‘buzzing along’ it has been a bit of a disastrous new product launch in marketing terms.
I’m reading a book at the moment by Tamar Weinberg called The New Community Rules: Marketing on the Social Web and I’ve also been researching more about auto responses on Twitter. Our company wants to be able to pick up when tweeters are saying certain words i.e. #dilemma and then be able to have a piece of software automatically send an email to anyone fitting that criteria telling them about our product – as of yet Tweetbeep seems to be the only application that has anywhere near that power. If you know better please contact me!
Anyway I had best be off but before I go if you haven’t read it, have a gander at this – the funniest article I read recently was about toy company Mattel announcing it is developing a product called Puppy Tweets enabling your dog to send twitters of a sort! See to read it for yourself. I think personally it is social media gone mad and a pretty good PR stunt. It certainly got my attention!
Bye for now! Zoe.
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