My thanks to Dominic Pannel of Hill & Knowlton for introducing me to Twitter. Having been slow to the blogsphere, I guess I was somewhat slow to this fab Web 2.0 application. This tool, and I am sure there are others, clearly provides a new dimension to AR, but one thing I am mindful of, is that nothing replaces investing in professional analyst relationships and getting a clear understanding of exactly what each analyst is after and more importantly what they are not. Might be an obvious point but I have always been a big believer that while technology is an enabler/enhancer of relationships it will never replace the human element which great AR professionals are valued most for.
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I’m not really up to speed on this Twitter thing, also what is an AR
Twitter is a IM type application where you are limited to 140 characters per message see http://www.twitter.com Its popularity has grown hugely in recent months/weeks. Stephen Fry mentioned it on Jonathan Ross’s show and it is used by a lot of marketing professionals.
AR = Analyst Relations. Its a form of relationship marketing in the technology sector and I specialise in it. It is based around working with Industry Analysts that influencer customer purchasing decisions.
Hope that helps.
Marc