Comments on: Public awareness campaigns are alive and kicking http://www.greaterlondon-cim.co.uk/blog/2008/12/public-awareness-campaigns-are-alive-and-kicking/ Wed, 04 Mar 2009 11:27:04 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Steve Revill http://www.greaterlondon-cim.co.uk/blog/2008/12/public-awareness-campaigns-are-alive-and-kicking/comment-page-1/#comment-4 Steve Revill Wed, 07 Jan 2009 16:03:08 +0000 http://www.greaterlondon-cim.co.uk/blog/?p=9#comment-4 Have I seen anything amazing lately? I love the Natural Confectionary Company's recent campaign- selling the benefits of natural ingredients in kids sweets in these health-conscious times was the challenge. Bring on the trumpets was the answer! Personally, I think this works at both "influencer" (kids who want sweets)and "decision maker" (parents who buy them) levels in the family Decision Making Unit. The ads are bizarre, engaging yet full of fun, which made me connect with the brand- even at Sky+ 30x speed. The fun TV ads are backed up online by "Fun Stuff" on their website (see http://www.naturalconfectionery.co.uk/). Great for engaging the kids with some fantastic online content. See here for further details: http://www.brandrepublic.com/News/839937/Natural-Confectionery-makes-UK-TV-debut-Fallon/ Have I seen anything amazing lately?

I love the Natural Confectionary Company’s recent campaign- selling the benefits of natural ingredients in kids sweets in these health-conscious times was the challenge. Bring on the trumpets was the answer!

Personally, I think this works at both “influencer” (kids who want sweets)and “decision maker” (parents who buy them) levels in the family Decision Making Unit. The ads are bizarre, engaging yet full of fun, which made me connect with the brand- even at Sky+ 30x speed.

The fun TV ads are backed up online by “Fun Stuff” on their website (see http://www.naturalconfectionery.co.uk/). Great for engaging the kids with some fantastic online content.

See here for further details: http://www.brandrepublic.com/News/839937/Natural-Confectionery-makes-UK-TV-debut-Fallon/

]]> By: Steve Revill http://www.greaterlondon-cim.co.uk/blog/2008/12/public-awareness-campaigns-are-alive-and-kicking/comment-page-1/#comment-3 Steve Revill Wed, 07 Jan 2009 15:48:45 +0000 http://www.greaterlondon-cim.co.uk/blog/?p=9#comment-3 Sounds like a great campaign, and acts as a great "how to" for securing marketing budget in these testing times. The best way to secure marketing budget is to demonstrate the value that the work generates (and is therefore at stake if the budget is removed). With this campaign, this has been defined well up front with a baseline and follow-up survey to measure changes in perceived quality of life in the borough. Sounds like a great campaign, and acts as a great “how to” for securing marketing budget in these testing times. The best way to secure marketing budget is to demonstrate the value that the work generates (and is therefore at stake if the budget is removed). With this campaign, this has been defined well up front with a baseline and follow-up survey to measure changes in perceived quality of life in the borough.

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