December 23, 2008
by steve
in Careers
Recession here, recession there, recession everywhere. You can’t move a muscle without hearing some bad news. But, there are strategies you can use to fight back. Plenty of them. Start with your own CV. Just as weaker businesses will find it tough to survive the recession, a weaker CV will also flounder. A strong CV should make the most of your strengths and experience as clearly as possible. Craft it, polish it and get feedback from other professionals. Make sure you are clearly communicating your “personal brand” proposition. Read more…

Mocky Khan
Case studies are great. They tell you so much in such a short space. I think the Together Campaign launched at Romford Dog Track is a good example of what marketing is all about. It’s practical (free pooper scoopers on offer), well researched (surveys, focus groups) and it even includes a roadshow. And there’s more on the way like events, web work, print ads, internal communications … the works. Even better it’s for a good cause. – improving the local community. Read more…

Jon Twomey
It may sound a bit odd. But when you’re most stressed out about studying, I think it’s a good idea to stop and reflect. Why did you start studying for qualifications? Daydream for a few minutes about how you’ll feel when you’re qualified. How will you celebrate? Who will you call? Take a short walk or get some exercise. A change of scene could also help. There’s plenty of other things to try as well. What works for you? I’m always looking for new ways to help Studying Members. So go ahead and spill the beans.
December 22, 2008
Public awareness campaigns are alive and kicking
by Mocky
in Chairman's comment
Mocky Khan
Case studies are great. They tell you so much in such a short space. I think the Together Campaign launched at Romford Dog Track is a good example of what marketing is all about. It’s practical (free pooper scoopers on offer), well researched (surveys, focus groups) and it even includes a roadshow. And there’s more on the way like events, web work, print ads, internal communications … the works. Even better it’s for a good cause. – improving the local community. Read more…