CIM GLR

CIM GLR

Marketing – smart recruitment or not?

Posted in Careers
Mar 09 2010
TrackBack Address.

Hi there!

We are well and truly into autumn now and it’s still dark at 5.30am now so harder to get out of bed in the mornings! But life is ticking along here down under.

For today’s update I thought I would give you an insight into the marketing industry here in Brisbane at the moment.

Marketing – smart recruitment or not?
On a marketing front things are slowly picking up work and employment wise but it is still proving a difficult nut to crack for marketing peeps out of work especially for those with many years of experience. It’s very much an employer’s market which is great for employers but not for people trying to get jobs. I would imagine it is the same in London?

Many people that I know are actually taking lower level jobs simply to pay the bills and what this is producing is very happy employers but not necessarily employees! Why you may ask…well my theory is they figure that they can get someone completely over qualified for a position which means they are not only filling the position but are then hiring someone that they can tap into for their higher level expertise, all for the grand cost of a lower level salary.

Read on…

No Comments yet »
Tagged as: Careers, Zoe Gell

Business knows it needs to use social media – it doesn’t yet know how

Posted in Careers, Research, Twitter by Stephanie
Mar 08 2010
TrackBack Address.
Going by the results of a recent B2B study, businesses are beginning to understand the power of social marketing. Facebook, Twitter, LinkedIn and many other blogging forums are used by business to tune in to what customers are saying about their products. The study revealed that although 63% of marketers find social marketing of interest, they don’t fully understand how it could help their business, so don’t have a social media strategy in place.
 
Examples in the press have shown that some businesses such as restaurants are using Twitter. If there have been complaints ‘tweeted’, they can quickly contact that individual and try and correct the problem. This is a direct way to interact with customers and may help to retain customers that would otherwise have been lost.
 
It’s difficult to think of a faster way to hear about what your customers are saying than via Twitter, blogs and online forums. So, is your company embracing social media? It’s important that it does – going by this study it’s not a fad it’s here to stay. Does your company have a social media strategy? Register your comments to let us know.
 
 

 

No Comments yet »
Tagged as: Careers, Research, Twitter

Australian market recovery

Posted in Careers, Marketing in tough times
Mar 02 2010
TrackBack Address.
Hi again,

Well what a weekend it has been. I went to the coast up to Bunderburg and my husband and I got caught in all the Tsunami warnings for South East Queensland. So on the way home we drove inland and discovered some tiny towns that we never even knew existed such as Goomeri – the winner of the ‘neatest town’ award, Ban Ban Springs which I got excited about and then discovered there were no springs, and Nanago which was a very small country town and made me feel like I was really in the outback!

The latest news in Australia hot off the press at the moment is that Kmart has decided it wants to go against tradition and open on Anzac Day which is a memorial day that Aussies take very seriously over here – so there is a public outcry at the moment. It will be interesting to see how it affects their brand in the long term.


Australian market recovery
Things are looking up here in Australia economy wise with Reserve Bank Governor Glenn Stevens recently reporting that Australia’s economy is stronger after the GFC which is very positive – see the article for more details.  In addition Stephen Long of ABC News recently reported that Australia is showing encouraging signs of economic strength, with new figures showing a 5.5 per cent increase in new business investment in the final quarter of last year. See link. At the end of his article Long remarks that the Reserve Bank is worried that Australia is entering a new economic upturn with spare capacity.

 
Bye for now! Zoe Gell
No Comments yet »
Tagged as: Careers, Zoe Gell

Will you be at Women in Marketing 2010?

Posted in Careers, Events, Studying, Women in Marketing by Stephanie
Feb 23 2010
TrackBack Address.
In just one weeks time, the fifth annual Women in Marketing event will be taking place. Have you booked your place yet? This year, the date for your diary is Wednesday 3 March, and the focus is Digital.
 
 You will hear from knowledgeable experts, including Sarah Speake, Head of Sales and Marketing at Google, on The Future of Search, and Tiffany Arntson from The Future Laboratory, discussing the female web and Womenomics. Plus find out more about the JWTwitterclock and hear about trends in mobile marketing from Tracey Isacke at O2
This years’ event will be taking place in the heart of London’s West End 76 Portland Place. With outstanding facilities, this venue and the exciting programme of speakers, make this event a must in any marketers’ diary. Plus get 3 hours CPD in the process. Book your place today - see you there.
No Comments yet »
Tagged as: Careers, Events, Students, Studying, women in marketing

One year of living down under.

Posted in Careers by zoemichelle
Feb 19 2010
TrackBack Address.
Hi again,
I recently celebrated being in Australia for one year! Time has gone so fast. The Australian Immigration agency didn’t forget as I got a nice big wad of paper from them to complete within the next couple of months – then after that I will be on my way to becoming a fully fledged Aussie!
 
It hasn’t been an easy ride
Looking back over the last 12 months, making the move from London to Brisbane it hasn’t been as easy as we thought it would be. We arrived when the economy had taken a dive and finding jobs wasn’t that easy. We thought we would make friends easily and it took a while. I thought the marketing industry would be the same as in the UK and it wasn’t so I have had to play catch up in the last 12 months!

Read on…

No Comments yet »
Tagged as: Careers, Zoe Gell

Are you joining The Pitch?

Posted in Careers, Events, Studying by Stephanie
Jan 31 2010
TrackBack Address.
pitch_logo_mainIf you’re planning on entering The Pitch, there isn’t too much time left to register, so make sure it’s on your to-do list for next week!
The Pitch, London 2010, will be held on Friday 26 March, but you need to register before 19 February. If you’re serious about your career in marketing then you seriously need to be part of The Pitch, as everything you’ve ever learnt in your career will be put to the test.
 
 Think The Apprentice, and you’ll have an idea about what this event will be like! You will start the day with your two team mates at the stunning Roof Garden, Kensington. From there you will have a few hours to work on the brief – then you make your first pitch before moving across London to the Square Mile for the Final at the BPP Business School.
To enter you need to be from the Greater London Region, and studying for The Chartered Institute of Marketing’s Professional Diploma levels 6 and 7 and new syllabus Professional Post-Graduate Diploma.
Read on…
No Comments yet »

New year, new start?

Posted in Careers by zoemichelle
Jan 13 2010
TrackBack Address.

Hi, I hope you all had a happy Christmas and New Year! I heard it has been very cold which seems weird to me sat here in a summer dress – sorry!

Glad to inform you I now have air conditioning and no hole in my ceiling. So I am very grateful for that since it was reported by the Bureau of Meteorology today  that  Australia had the second warmest year on record in 2009. Read on…

No Comments yet »
Tagged as: Careers

Deck the shops with wish lists and scanning tra la la la la….

Posted in Careers by CIM GLR
Dec 17 2009
TrackBack Address.

dsc_0673-smallerHi from Brisbane.

Well, we finally got our air conditioning put in, but can you believe two of the guys that installed it fell through the ceiling!!

It was very similar to an RACQ Insurance advertisement going around here but believe me very real!! So as a result we are now waiting for the plasterer to come and fix our hole so still don’t have air conditioning and it’s 36 celcius today!!!

So how is your Christmas shopping going? I’ve done mine now phew! So now I am ready for the silly season to begin. Read on…

No Comments yet »
Tagged as: Careers

British Marketer Down-Under – It’s hot and direct mail and telemarketing makes it worse!

Posted in Careers by CIM GLR
Nov 27 2009
TrackBack Address.

dsc_0673-smallerHi from Brisbane.

I am sat here wishing for cooler weather would you believe? It is 35 celcius here today and my husband still hasn’t sorted our air conditioner!! I’ve got every single window open, my fans going and I feel like I am sat in a sauna! But hey I guess you are sat in London thinking shut up and enjoy the warm weather…

This week over here marketing news wise, Virgin Blue’s loyalty program team are in trouble for ‘accidently’ sending out an upgrade offer to more than 1 million members. See  for more details. I think the moral of the story here is always double check your emails you are sending out along with your mailing list! Read on…

No Comments yet »
Tagged as: Direct mail, Telemarketing, Zoe Gell

GLR charity goes the distance!

Posted in Charity partners by CIM GLR
Nov 20 2009
TrackBack Address.

In the Greater London Region, The Institute partners with several charities. One of them is the Prostate Cancer Charity . Their recent Tour of Britain Event was a huge success with over 1,200 riders taking part in Stoke and over 500 in London. But it doesn’t stop there. This year’s Movember event promises to be the best ever.  We’ll keep you posted.

No Comments yet »
Tagged as: Charity
Next page »
Subscribe

Pages

  • Lets get started

Blogroll

  • Marc Duke's blog

Categories

  • Careers
  • Chairman's comment
  • Charity partners
  • Events
  • Managing suppliers
  • Marketing in tough times
  • Mentoring
  • Pitch Ethics
  • Research
  • Small Business Group
  • Studying
  • Twitter
  • Women in Marketing

Archives

  • March 2010
  • February 2010
  • January 2010
  • December 2009
  • November 2009
  • October 2009
  • September 2009
  • August 2009
  • July 2009
  • June 2009
  • May 2009
  • April 2009
  • March 2009
  • February 2009
  • January 2009
  • December 2008

Meta

  • Register
  • Log in
  • Entries RSS
  • Comments RSS
  • WordPress.org

Tag Cloud

Business Campaigns Careers Case studies Charity CIM Creativity Direct mail Events Federation of Small Businesses FSB GLR Managing suppliers Mentoring Networking Pitch Ethics Recession Research ROI SBG Small Business Group SME Social networks Steve Revill Students Studying Suppliers Telemarketing Twitter women in marketing Young marketers Zoe Gell
Powered by WordPress | “Blend” from Spectacu.la | Marketing agency - Marketing Zone