Get ahead knowing what’s affecting you
I’m not a lawyer but… What’s new in marketing law? The latest paper from the Institute will launch in central London on 21 February 2012, from 08:30-10:15 at the CIPR, Russell Square, WC1B, and you’re invited to attend. Your speaker will be Mark Blayney Stuart, Head of Research, The Chartered Institute of Marketing.
What’s it all about?
New laws, regulations and guidance directly affecting marketers appear regularly on the statute books. However, there’s a concerning lack of knowledge of these laws amongst practising marketing professionals. The last set of the Institute’s Marketing Trends Survey results revealed that 87% of marketers surveyed admitted to poor or non-existent knowledge about the CAP and BCAP Codes, and similar numbers stated ignorance about other key Regulations and Acts.
It’s up to all of us as business professionals to ensure we are up to speed with developments in law. Having knowledge and understanding of law can help prevent the expensive and potentially disastrous effects of a high-profile case. Join the debate at #CIMmlaw.
What’s in it for me?
- Get the personal career advantage of having the appropriate knowledge
- Gain a brief and clear overview of laws and regulations
- Discover which laws and regulations affect you and your business
- Learn from best practice examples
- Earn one hour of CPD
- Receive a complimentary hard and PDF copy of the paper.
Fellows and Chartered Marketers attend free when phoning 01628 427340, or its £15 for all other members, and £25 for guests and students. Book today.
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While most of the focus these days is on social media, small businesses should not overlook the role email marketing can play as part of an integrated digital marketing strategy. 
Artistic Directors Jenny Sealey, Bradley Hemmings and Kim Gavin are looking for 5,000 enthusiastic and energetic volunteers to fill roles as dancers, actors, percussionists and general all-round performers.
Hey, we’re on the same side!
The media business is closely linked to the economic cycle – when the good times roll it isn’t hard to make money but when the economy dips so does revenue. So when things started to get tough, and our ROS went south, inevitably “marketing” took a back seat to sales. Unfortunately, at the same time that I was trying to get the Board to look at a range of metrics related to the long-term health of our brands, including net promoter scores, the only thing the senior management team was interested in was this week’s newspaper sales and advertising revenue figures.
I guess the point I am making is that whether sales and marketing are “friend or foe” not only depends on the culture of the organisation but also the KPIs set by the senior management team. There has to be a balance between long-range marketing objectives and short-term sales targets for there to be any hope of the two disciplines “fusing” together for the long-term benefit of the organisation.
The Women in Marketing events
Chaired this year by former Head of Marketing at the BBC and CEO of Fallon London, Gail Gallie, the event promises to be lively and informative for everyone attending.
At this year’s event, you’ll hear from:
The event is supported this year by Christina Ioannidis, CEO and Founder of 
In this survey, Aquitude aims to uncover how marketers are embracing this new growth market – both as consumers and, also, as marketing practitioners.
Every year people make and often break New Year’s Resolutions. How about making your New Year’s Resolution really meaningful in 2012?
One of the most effective ways of achieving this is to sign up to one of the new CIM/CAM Digital Marketing qualifications. For example with the 
Resolve to record your CPD properly this year!
If you’re looking for a top event to attend this year, look no further. 
As one of the CIM Bookshop’s top sellers, Shaun Smith and Andy Milligan, the authors of BOLD, will reveal how winning brands:
This event is a great start to the year. It’s worth 1.5 CPD hours, and prices start at just £22 for members and students. 
TMIG (Technology Market Interest Group) is the first dedicated forum for best practice and professional development for those tasked with marketing technology. Developed by the Chartered Institute of Marketing, the Group’s goal is to enhance the contribution and effectiveness of marketing professionals and help them to create measurable success for their organisations.
2011 was the inaugural year for TMIG, in which we delivered our first seminar and a series of more intimate roundtable events. You can get a flavour of what to expect by watching video captured at the first TMIG event on our 
“Shoestrings” analyses high impact start-up strategies on a shoestring budget, and in “Straight lines” we will hear from Alan Moore, author of ‘No Straight Lines: making sense of our non-linear world’. Straight line marketing is out. Today’s interactive networked world is about the massive flow of people, who are connecting, collaborating, organising and creating in a manner that has nothing much to do with a linear approach. But how do tech marketers achieve business and commercial success in this non-linear world? Alan will be revealing his ‘no straight lines’ perspective on innovation, communities and participatory culture to give your business the edge it needs.
Supporting and shaping your profession looks great on your CV, helps build up your network and experience, and will directly contribute to your professional development via CPD hours.
Polaroid 3D glasses are equipped with RealD™ certified, premium 3D lenses, and use circular polarized 3D technology designed to work with most cinemas, passive 3D televisions and PCs. It’s one of the most popular technologies in cinemas and used by RealD, masterImage and Technicolor.
Enter prize draw
The job market is a cautious place for some at the moment. So when we asked London members for their opinions on their career options and goals for 2012, it was great to see there’s still plenty of optimism and motivation in our region.
Building on the theme of Sun Tzu ‘The art of War’ 400BC, many businesses will need to re-design and refine their strategies for 2012 and onwards to ensure successful competitive advantage and penetration into existing and challenging new markets. In the business world so many companies are focused on the ‘enemy’ or competitor whilst their own internal organisation is not functioning anywhere near correctly, affecting its output and performance and potentially shortening its lifecycle.
Getting your own house in order is the most critical thing as of 2 January 2012 that is if you are a director who can manage to sleep over Christmas whilst existing and new competitor brains outwit your current positioning and charge into your markets more effectively. It is the most basic of principles; Charity starts at home. Internal first, external second or else all you ensure is that the likely output of your organisation is not “wow”, not effective, and certainly not one that commands retention from customers addicted to the digital click tick (Like) market.
Then there is the external environment to deal with. Knowing your key customer groups/stakeholders and satisfying them regularly is where most businesses are missing a trick in today’s market. Competitive Intelligence (CI) has never been so crucial in winning, securing and retaining business both B2C and B2B globally. Not enough is done to fully understand and respond to raw data that has a pattern and a picture to demonstrate to the senior teams.
January 28, 2012
A word from Phil Preston – The printed world needs your support
by CIM GLR
in Advertising, Chairman's comment
Pretty soon there’ll be too many trees
As you probably know by now, before arriving on planet CIM I lived in the world of newspapers. I left 3 years ago at a time when both national and regional titles were suffering a devastating slump in advertising revenues and I don’t think things have changed much since.
Of course it’s not just the state of the economy that is forcing many companies to retrench. The impact of digital on virtually everything is really challenging the norm – just ask Kodak, HMV and Waterstones (with or without an apostrophe) about it.
I guess you could say this is the inevitable result of progress, but at the risk of being called a Luddite, I’m pretty sad about the demise of newspapers. The great thing about reading a newspaper, magazine and indeed a book, is that it forces you to take time out.
It’s difficult to multi-task while reading (being a man I find this difficult most of the time) and anyway we all need a bit of time to ourselves to relax with a coffee and a good read.
So take my advice, put down that tablet, smartphone and laptop and pick up a paper. Switch-off, disconnect and resist the temptation to check your emails or tweet about what you had for breakfast and read a book (a real one, not a Kindle).
The printed word needs your support like never before – without newspapers, magazines or books I think the world would be a sadder place. And we’d be overrun by too many trees.
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