The countdown is on – enter the Women in Marketing Awards by 6 September.

Posted in Careers, Events, Women in Marketing by Stephanie
Jul 29 2010
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Thinking about entering the Women in Marketing Awards but not quite sure where to start? Well, you’ve got just over a month to put together your entry and it’s simpler than you think.
 
The judges are looking for quality above quantity, so all you need to do is prepare around 750 words describing your marketing campaign and why it makes you a winner. Then, back up your application with supporting evidence such as brochures and images.
 
These hints and tips will help you:

  • Cover all of the entry criteria to give the judges a full picture of your campaign
  • Provide a separate application for each category – you can enter as many as you wish!
  • Stand out from the crowd and get creative!
  • Include testimonials and feedback as part of your supporting material
  • Submit your entry online, don’t send separate hard copies

 

Read on…

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Tagged as: Careers, Events, women in marketing

Making sense of digital marketing

Posted in Events by Stephanie
Jul 14 2010
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Volunteers in the East of England region hosted The 4th Cambridge Digital Marketing Conference to explore what matters and what distracts in the world of digital marketing.

It covered everything digital; from mobile phone and smart technology, to social media and search. There wasn’t a stone left unturned.

Read on…

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Tagged as: Digital marketing, Events, Social networks

Join the Linked In group for London marketers

Posted in Careers, Events, Meet with Drinks by Stephanie
Jun 25 2010
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Have you heard about the Linked In group for London members? It’s getting a lot of attention from members and plenty of discussions have been springing up daily, so it’s well worth a look.

The group is an online addition to the popular Meet with Drinks networking events that take place every month across the capital. So now, you can keep in touch between events and start topical discussions with like-minded marketers.

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Tagged as: Careers, Meet with Drinks, Networking

Get involved! Triathlon for marketeers in support of the region’s charity

Posted in Careers, Charity partners by Stephanie
Jun 01 2010
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The Prostate Cancer Charity Marketing Industry Triathlon

The Prostate Cancer Charity Marketing Industry Triathlon is an event held specifically for those in the marketing and communications industries. As The Prostate Cancer Charity is the charity partner of The Chartered Institute of Marketing Greater London Region, it would be great for members to get involved.

Held in the beautiful setting of Dorney Lake at Windsor, the site of the 2012 Olympic Rowing Venue, this is an opportunity for you to take on your rivals in the marketing world.

Dorney Lake, Windsor. The site of the 2012 Olympic Rowing Venue.

Taking place on the 2 July, you can enter as an individual or in a relay as part of a team.

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Tagged as: Charity

English marketer down under – chaotic as ever!

Posted in Branding by zoemichelle
May 13 2010
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Hi there!

Haven’t been in touch for a while as life has been crazy. I have started a new job and my parents were over here for three weeks and they then got stuck in Singapore because of the Icelandic volcano – life has been pretty interesting.

I got invited to a pot luck party the other week. I don’t know about you but I had no idea what that was – but one of my Aussie colleagues explained to me it basically means you go to your cupboard or fridge and bring something from there – bring a plate with a difference I guess. I ended up making cheesecake as I figured people wouldn’t really want alfalfa sprouts and carrots for dinner!

So what’s going on here? 

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Tagged as: Branding

Viral marketing at it’s best

Posted in Advertising, Branding by Stephanie
May 06 2010
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With the new John Lewis advert making a noise around the viral networks, it’s got to be every marketers’ dream. Create an advert, and then get free coverage as news sites and all sorts of social networking sites post it and talk about it. Perfect!
 
For those of you who haven’t yet seen it, it’s worth taking a look.
 
So, what makes this a good advert? And how has John Lewis managed to hit the nail on the head? One idea is because we can all relate to it. Whether you’re in the older generation and can appreciate each life-stage the advert takes us through. Or whether you’re in your mid thirties and setting out on the path to growing up, getting married, having children. There’s just something for everyone and this could be why this advert works, and how it’s received over 250,000 hits on You Tube to date.
 
But, as they say, the proof of the pudding is in the eating, so let’s see the difference it makes to sales in their next report to prove its actual success.
 
Have you see any other adverts that have taken the nation by storm? Let us know by posting your comments.

 

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Tagged as: Advertising, Branding, Campaigns

The Women in Marketing Awards 2010

Posted in Careers, Women in Marketing by Stephanie
Apr 16 2010
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The Women in Marketing Awards will be held in November.

Calling all women marketers, (and men who market to women!) Have you started putting your entry together for the Women in Marketing Awards (WIM Awards) yet? 

These awards are a great opportunity for you to showcase your work and show the region the fantastic marketing projects you’ve been working on. The WIM Awards recognise excellence in marketing by women and for women in the Greater London region. What’s more they’re free to enter. So what are waiting for? Get cracking on your entry! Visit www.wimawards.co.uk for more information.
 
The deadline for entries is Monday 6 September 2010 and the ceremony will be held in November at the glamorous May Fair Hotel, London. Have a look at the WIM Award details for a full list of categories and download the awards brochure. Appearing on the shortlist or becoming a winner is a great CV boost too, so which categories will you enter?
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Tagged as: women in marketing

Making Believe

Posted in Branding, Careers, Research by jenny
Apr 12 2010
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(C) Jakub Hlavat

This was the title for a talk I went to at the ICA last week, about the human instinct towards storytelling and how we react to stories when we’re overwhelmed by narratives.  And these days, stories are all around us.

Individuals, brands, politics and organisations use stories to construct, distract, disrupt, persuade and position.  Why?  Because everyone loves a good story!  It’s one of the ways we make sense of the world and our place in it.  Stories capture our imagination.  They elicit an emotional response.  Stories can literally make us believe.

But how do you tell a good story if you’re creating it for a brand or a cause?

Read on…

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Tagged as: Branding, Creativity

New social marketing interest group is launched.

Posted in Careers, Research by Stephanie
Mar 26 2010
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The latest Shape the Agenda paper on social marketing

Have you seen details of the new Social Marketing Interest Group? The Chartered Institute of Marketing have set up this new group to promote the growing relevance of social marketing in society. Don’t get confused – social marketing doesn’t mean blogging. It means marketing issues that are important for the social good. This group’s already been a big hit with many members joining up, and sparking interest in online marketing news forums.

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Tagged as: Campaigns, Careers, Research, Social marketing

The inspiration behind The Women in Marketing Awards 2010

Posted in Careers, Events, Women in Marketing by CIM GLR
Mar 16 2010
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The essence of the Women in Marketing event series is to educate, inspire, network and have fun. After five years of annual events, the Women in Marketing Awards seem the next logical step and it also coincides with the 100th year of International Women’s Day. 
 

Ade Onilude, Event Organiser

What inspired me to create the awards? I take inspiration from various facets:
On a very personal level, the awards pay homage to my late mother who I lost at a young age; she was a true visionary who knew no boundaries. My father and brother have been truly supportive in encouraging me to ‘reach for the stars.’ I’ve also been inspired by my work environment at Swarovski where I’ve been honoured to meet true visionaries and innovators. I take inspiration from the famous such as Michelle Obama, the late Anita Roddick, Audrey Hepburn, Women’s magazines and cult TV series such as Sex in the City.

Read on…

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Tagged as: Events, women in marketing