CIM GLR

Hi, I hope you all had a happy Christmas and New Year! I heard it has been very cold which seems weird to me sat here in a summer dress – sorry!

Glad to inform you I now have air conditioning and no hole in my ceiling. So I am very grateful for that since it was reported by the Bureau of Meteorology today  that  Australia had the second warmest year on record in 2009. Read on…

Hi from Brisbane.

Well, we finally got our air conditioning put in, but can you believe two of the guys that installed it fell through the ceiling!!

It was very similar to an RACQ Insurance advertisement going around here but believe me very real!! So as a result we are now waiting for the plasterer to come and fix our hole so still don’t have air conditioning and it’s 36 celcius today!!!

So how is your Christmas shopping going? I’ve done mine now phew! So now I am ready for the silly season to begin. Read on…

Hi from Brisbane.

I am sat here wishing for cooler weather would you believe? It is 35 celcius here today and my husband still hasn’t sorted our air conditioner!! I’ve got every single window open, my fans going and I feel like I am sat in a sauna! But hey I guess you are sat in London thinking shut up and enjoy the warm weather…

This week over here marketing news wise, Virgin Blue’s loyalty program team are in trouble for ‘accidently’ sending out an upgrade offer to more than 1 million members. See  for more details. I think the moral of the story here is always double check your emails you are sending out along with your mailing list! Read on…

In the Greater London Region, The Institute partners with several charities. One of them is the Prostate Cancer Charity . Their recent Tour of Britain Event was a huge success with over 1,200 riders taking part in Stoke and over 500 in London. But it doesn’t stop there. This year’s Movember event promises to be the best ever.  We’ll keep you posted.

From February 2010, members will be able to study for the Professional Certificate in Marketing and the Professional Diploma in Marketing using new interactive tutorials and live virtual classroom sessions. There’ll be no need to travel to a classroom. It’s a flexible, remote way of learning that’s perfect for people with tight schedules and an interest in using the latest digital tools. Find out more from the CIM Academy Team.

Zoe Gell

The social media scene in Brisbane is rife with Facebook, MySpace and Twitter groups to join and get involved with and jobs are also advertised this way. In fact I read when I first arrived into Brisbane that it is the Facebook capital of Australia, and more recently a survey by Scientific American Mind revealed that Australians rank 17^th in a worldwide study of top social networking users. 

Digital Marketing in Australia

Australia is really embracing the digital age especially where marketing is concerned, with many companies now expecting to see digital resumes with examples of work in the marketing arena as well as candidates with their own websites and wacky ideas about how to get themselves noticed. Read on…

Don’t forget to take part in The Institute’s Marketing Trends Survey.  T he study is being undertaken amongst The Institute’s UK members and other professional marketers, and covers a number of issues, including the current economic climate, the impact of the recession, views on the Government’s engagement with businesses and how marketing spend is changing.

Katharine Wilson looks at mentoring.

Talking about your ‘career’ always makes it sound terribly grown-up; like you’ve thought everything through and have a long term plan about what you want to do and where you want to go.

I don’t think I’ve ever had a career plan. I couldn’t say that it was my explicit intention to work in marketing when I left university with a degree in American Studies. Like many people, it was more luck than judgement that I fell into marketing as a result of a natural evolution of roles; starting with my first job working for a publishing and events company. Read on…

Zoe Gell

Hello again from sunny Brisbane. It’s been all go here – dust storms for starters!! It was like the Sahara here for a while….

I have to say I am actually missing the cooler London weather, the heat here is starting to really drive me crazy and my husband has been consulting numerous air conditioning companies to sort some out for our house – but as of yet can’t decide which to go for, so in the mean time I am frying like a proper English breakfast!

So last time I was telling you how I had packed up, left my lovely marcomms job and moved my life down under to Brisbane. I thought it would be so easy to breeze into a new marketing job but as I soon discovered I couldn’t have arrived at a worse time.

The recruitment consultancy I registered with at the time said had I arrived six months earlier I would have been fighting off employers with a stick! Read on…